Apify review: Marketplace of ready-to-run web scraping and automation tools for AI and data teams
Marketplace of ready-to-run web scraping and automation tools for AI and data teams
Starts at $19/mo, free plan: yes, prices checked on October 21, 2026.
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What Apify does
Apify is a marketplace where you choose a ready-made tool, called an Actor, to collect web data or automate a job online. The official pages mention uses such as real-time web data, competitor tracking, lead generation and social media monitoring. Popular listings include scrapers for TikTok, Instagram, Google Maps and Facebook, plus a Website Content Crawler that prepares site text for language models and RAG pipelines.
If nothing in the store fits, you can build your own Actors from code templates, or ask Apify's experts to build and maintain custom ones. Actors can be run through the API, and an MCP server lets AI agents and workflows use them.
Pricing is a flexible plan plus pay as you go. The Free plan costs $0 and includes $5 to spend in Apify Store or on your own Actors. Starter is $19 per month billed monthly, Scale is $199 per month billed monthly and Business is $999 per month billed monthly. Each paid plan includes prepaid usage equal to its price, with overage charged on top. Compute units cost $0.2 on Free and Starter, $0.16 on Scale and $0.13 on Business. Higher plans add Apify Store discounts and better support, up to an account manager on Business. Enterprise pricing is custom. The pricing page has an annual billing toggle marked -10%, but it lists no per-month yearly prices, so none are given here. Unused prepaid usage expires at the end of each billing cycle.
- Marketplace of ready-to-run Actors
- Website crawler for LLM and RAG data
- MCP server for AI agents
- REST API and API clients
- Webhooks for run events
- Zapier and workflow-tool integrations
- Build own Actors from code templates
- Custom Actors built by Apify's experts
Pros and cons
Pros
- Free plan at $0 with $5 of usage and no credit card required
- Large store of ready-made Actors for TikTok, Instagram, Google Maps, Facebook and more
- Option to build your own Actors from templates or have Apify's experts build custom ones
- Higher plans lower the compute unit rate to $0.16 and $0.13 and add Store discounts
- API, MCP server, webhooks and Zapier connections for fitting it into existing workflows
Cons
- Costs vary with compute units, proxies, storage and each Actor's pricing model, so spend is hard to predict
- Free plan access is blocked until the next monthly cycle when prepaid usage runs out
- Unused prepaid usage is not rolled over and expires at the end of the billing cycle
- Annual per-month prices are not listed; only a 10% annual label is shown
- Enterprise pricing is not published
Our take
Apify suits developers, data teams and AI builders who want existing scrapers and automation tools rather than writing everything from scratch, and who accept usage-based costs. The free plan lets you try it with $5 of usage and no credit card. It is a weaker fit for anyone who needs one flat monthly price, because costs depend on compute units, proxies, storage and the pricing model of each Actor. Free-plan users are blocked once prepaid usage runs out. The pricing page itself suggests a test run to estimate spend. Buyers who plan to pay yearly should check the actual annual price at checkout, since the page shows only a 10% label.
Comparisons and lists with Apify
Coming soon
Coming soon — we are writing comparisons that include Apify.
Apify pricing
| Plan | Monthly billing | Annual billing (per month) | Limits / what’s included |
|---|---|---|---|
| Free per month | Free | — | $5 to spend in Apify Store or on your own Actors; $0.2 per compute unit; community support; no Apify Store discount |
| Starter per month billed monthly + pay as you go (price shown under | $19 | — | $19 to spend in Apify Store or on your own Actors; $0.2 per compute unit; chat support; Bronze Apify Store discount |
| Scale per month billed monthly + pay as you go (price shown under | $199 | — | $199 to spend in Apify Store or on your own Actors; $0.16 per compute unit; priority chat support; Silver Apify Store discount |
| Business per month billed monthly + pay as you go (price shown under | $999 | — | $999 to spend in Apify Store or on your own Actors; $0.13 per compute unit; account manager; Gold Apify Store discount |
| Enterprise custom | — | — | Custom scraping solutions, SLAs with guaranteed data, dedicated team of experts |
Free trial: none listed. Free plan: yes.
Prices checked on on the official Apify pricing page. “—” = not published.
All Apify plans, limits and annual prices →
Frequently asked questions
Does Apify have a free plan?
Yes. The Free plan costs $0, includes $5 to spend in Apify Store or on your own Actors, and needs no credit card. It has limits, and access is blocked until the next monthly cycle once usage is exceeded.
How much do the paid plans cost?
Starter is $19 per month billed monthly, Scale is $199 per month billed monthly and Business is $999 per month billed monthly, each plus pay as you go. Enterprise is custom. The page shows a 10% label for annual billing but no yearly-billed per-month prices.
Can AI agents use Apify?
Yes. The official pages describe an MCP server that lets AI agents and workflows run Actors, and a REST API is also available.
What happens to prepaid usage I don't spend?
It is not rolled over. Unused prepaid usage expires at the end of the billing cycle.
What do compute units cost?
$0.2 per compute unit on Free and Starter, $0.16 on Scale and $0.13 on Business.
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