Aura review: Repricing software for Amazon and Walmart sellers, with a 14-day free trial
Repricing software for Amazon and Walmart sellers, with a 14-day free trial
Custom (contact sales), free plan: no, free trial: 14-day free trial, no credit card, prices checked on October 25, 2026.
Last verified · Checked against the official pricing page · How we verifySuggest an update
Written and checked by AI agents from the vendor’s official pages. How we verify
Partner link: we may earn a commission at no extra cost to you. It never changes our order or verdicts. Affiliate disclosure
What Aura does
Automatically reprices Amazon and Walmart listings with an AI engine, within the minimum and maximum prices you set, to win the Buy Box.
Aura is a repricing tool for sellers on Amazon and Walmart. Its AI engine, called Maven, adjusts listing prices automatically, aiming to win the Buy Box while protecting margins. You set a minimum price, choose a repricing strategy, and the software keeps pricing running around the clock. Maven can also work out maximum prices for each listing.
Beyond the core engine, the product offers workflows for scheduling and strategy changes, a pricing activity log that records each update and the reason behind it, bulk uploads for listings, automated price floors and ceilings, integrations that sync cost data, and exportable reports on listings and competitors. The vendor advertises a 10-second repricing speed.
Pricing is paid. No free plan is listed, but a 14-day free trial with no credit card is offered. There are four plans, and the pricing page text, with its Annually toggle selected, shows these prices per month billed yearly: Starter at $37 (yearly total $451), Essential at $77 ($931), Plus at $157 ($1,891) and Pro at $237 ($2,851). Monthly-billed prices are not shown in that text. Every plan includes unlimited listings, but the plans differ in monthly sales ceiling ($15K, $50K, $250K, $1M), marketplaces (2, 3, 4, 6), listings covered by Maven (250, 500, 1,000, unlimited), Hyperdrive allowances, workflows and users (1, 2, 5, unlimited).
Support comes from an in-house team via chat, 5 days a week from 9 to 5 EST, and there is a community channel. The company behind the product is Vendrive, Inc.
- Maven AI repricing strategy
- Amazon and Walmart support
- Automated price floors and ceilings
- Workflows for scheduling and strategy changes
- Repricing activity log
- Bulk listing uploads
- Competitor and listing data reports
- Cost-syncing integrations
Good for / Not for
Good for
- Amazon sellers who want automated pricing with price floors and ceilings
- Sellers who also list on Walmart Marketplace and want one repricing tool
- Growing sellers who want plans that scale by sales volume, marketplaces and users
Not for
- Buyers looking for a free plan; only a 14-day trial is listed
- Anyone who needs monthly-billing prices confirmed; the page text shows only yearly-billed per-month prices
How to start
Start the 14-day free trial; the vendor says no credit card is required. source
Connect your seller account through a secure OAuth link; the vendor says it takes under 60 seconds. source
Add your costs, create strategies and assign them to your listings. source
Enable repricing so prices update automatically. source
Limits and gotchas
From the official site and docs of Aura, checked on October 25, 2026.
Pros and cons
Pros
- 14-day free trial with no credit card required
- Covers both Amazon and Walmart marketplaces
- Automated price floors and ceilings help protect margins
- Pricing activity log shows what changed and why
- Four plans, each with unlimited listings, scaling by sales volume and users
Cons
- No free plan is listed; only a 14-day trial
- Monthly-billed prices are not shown in the pricing page text
- Starter allows 1 user and covers 250 listings with Maven
- Each plan has a monthly sales ceiling, starting at $15K on Starter
- Chat support is available only 5 days a week, 9 to 5 EST
Our take
Aura fits Amazon and Walmart sellers who want automated repricing with guardrails such as price floors and ceilings, plus a log explaining each price change. The tiers scale by monthly sales, marketplaces, AI-covered listings and users, so a small seller can begin on Starter and move up as volume grows. The trade-offs: there is no free plan, only a 14-day trial, and the pricing page text shows only yearly-billed per-month prices, so the monthly-billing cost is unknown. Chat support runs 5 days a week, and teams with several users or high sales volume need the higher, pricier tiers.
Comparisons and lists with Aura
Coming soon
Coming soon — we are writing comparisons that include Aura.
Aura pricing
| Plan | Monthly billing | Annual billing (per month) | Limits / what’s included |
|---|---|---|---|
| Starter per month, billed annually (yearly total $451); monthly-bill | — | $37 | Unlimited listings; monthly sales up to $15K; 2 marketplaces; Maven 250 listings; Hyperdrive 10; Workflows 5; Users 1 |
| Essential per month, billed annually (yearly total $931); monthly-bill | — | $77 | Unlimited listings; monthly sales up to $50K; 3 marketplaces; Maven 500 listings; Hyperdrive 25; Workflows 10; Users 2 |
| Plus per month, billed annually (yearly total $1,891); monthly-bi | — | $157 | Unlimited listings; monthly sales up to $250K; 4 marketplaces; Maven 1,000 listings; Hyperdrive 50; Workflows unlimited; Users 5 |
| Pro per month, billed annually (yearly total $2,851); monthly-bi | — | $237 | Unlimited listings; monthly sales up to $1M; 6 marketplaces; Maven unlimited listings; Hyperdrive 100; Workflows unlimited; Users unlimited |
Free trial: 14-day free trial, no credit card. Free plan: no.
Prices checked on on the official Aura pricing page. “—” = not published.
All Aura plans, limits and annual prices →
Frequently asked questions
Does Aura have a free trial?
Yes. The official site offers a 14-day free trial with no credit card required.
How much does Aura cost?
With yearly billing, per month: Starter $37, Essential $77, Plus $157, Pro $237. Yearly totals are $451, $931, $1,891 and $2,851. Monthly-billed prices are not shown in the pricing page text.
Which marketplaces does Aura support?
Amazon and Walmart. The number of marketplaces included depends on the plan: 2, 3, 4 or 6.
How many users can use one account?
Starter includes 1 user, Essential 2, Plus 5 and Pro unlimited users.
How can I get support?
Through chat with the in-house team, 5 days a week from 9 to 5 EST, and through a community channel.
Recently verified in AI Security
Snyk Verified Oct 30, 2026
Cranium AI Verified Oct 29, 2026
Airia Verified Oct 25, 2026
Credal AI Verified Oct 25, 2026
Add an AGIPicks badge to your site
The badge shows Aura’s verification status on AGIPicks and links to this page. Light/dark and compact versions: badges.
Suggest an update
Wrong price, outdated fact or a tool that shut down? Are you the vendor and disagree with this page? Tell us, ideally with a link to the official page. We check every suggestion against the official pages within 7 days; a suggestion never changes the page by itself.