Frase review: SEO and GEO content platform that audits, drafts, publishes and monitors pages
SEO and GEO content platform that audits, drafts, publishes and monitors pages
Starts at $49/mo, free plan: no, free trial: 7-day free trial, no credit card, prices checked on October 20, 2026.
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What Frase does
Frase is a content platform aimed at teams that want to rank in Google and also be named in AI-generated answers. It starts by auditing your existing pages and scoring each one for search and for AI readiness. It then builds a ranked list of opportunities, researches the topic, and drafts articles in a brand voice learned from your site or set in a Brand Hub. Nothing goes live until you approve it, unless you choose to let low-risk fixes ship automatically.
Finished pieces can be pushed to WordPress, Webflow, Sanity or Wix, or hosted on FraseCMS. After publishing, Content Guard watches rankings and traffic and proposes a revision when a page slips, while AI Visibility monitors mentions across AI engines every day. Frase Answers is a widget for your own site that responds to visitors from your content and records the questions they ask, so you can see what to write next. An MCP server and CLI let you run it from your own AI tools.
Pricing is paid, with a 7-day free trial and no credit card. Starter is $39 per month billed yearly or $49 per month billed monthly, for one seat and one site. Professional is $103 per month billed yearly or $129 per month billed monthly. Scale is $239 per month billed yearly or $299 per month billed monthly. Enterprise is custom and quoted through sales. Plans differ in monthly articles, audit pages, seats, domains and the number of pages Content Guard watches.
- Page-by-page site audit with search and AI-readiness scores
- Ranked opportunity report
- AI drafts in your brand voice
- Publishing to WordPress, Webflow, Sanity, Wix or FraseCMS
- Content Guard decay monitoring with approval-based fixes
- AI Visibility tracking across AI engines
- Frase Answers widget for visitor questions
- MCP server and CLI access
Pros and cons
Pros
- Covers audit, research, drafting, publishing and monitoring in one workflow
- Publishes to WordPress, Webflow, Sanity, Wix or its own FraseCMS
- Content Guard proposes fixes for slipping pages and waits for your approval by default
- Daily AI Visibility tracking across several AI engines, with alerts
- Pricing page lists plan prices, monthly and yearly, with a 7-day trial and no credit card
Cons
- No free plan; only a 7-day free trial is offered
- Starter stops at its monthly limits rather than allowing overages
- Extra seats cost $29/mo each on Professional and Scale
- White-label reports and branded client portals require Enterprise, which has no published price
- Vendor states rankings and AI citations build over weeks after publishing, not within the trial
Our take
Frase fits marketers, SEO teams and agencies who want one workflow covering research, drafting, publishing and ongoing monitoring, with AI-answer visibility treated as a first-class goal. A solo publisher on one site can start with Starter, while teams with several sites can look at Professional or Scale. It is a weaker fit if you need a permanent free plan, since only a 7-day trial is offered. Agencies that need white-label reports or a client portal must go to Enterprise, which has no published price. Starter stops at its monthly limits, and the vendor says rankings and AI citations take weeks to build after publishing.
Comparisons and lists with Frase
Coming soon
Coming soon — we are writing comparisons that include Frase.
Frase pricing
| Plan | Monthly billing | Annual billing (per month) | Limits / what’s included |
|---|---|---|---|
| Starter per month (1 seat, 1 site) | $49 | $39 | 1 seat, 1 site; 10 articles and 50 audit pages each month; Content Guard watches 10 pages; holds at its monthly limits |
| Professional per month | $129 | $103 | 3 seats and 5 sites, extra seats at $29/mo; 40 articles and 250 audit pages each month; Content Guard watches 75 pages |
| Scale per month | $299 | $239 | 5 seats and 10 domains, extra seats at $29/mo; 100 articles and 1,000 audit pages each month; Content Guard watches 300 pages |
Free trial: 7-day free trial, no credit card. Free plan: no.
Prices checked on on the official Frase pricing page. “—” = not published.
All Frase plans, limits and annual prices →
Frequently asked questions
How much does Frase cost?
Starter is $39 per month billed yearly or $49 per month billed monthly. Professional is $103 per month billed yearly or $129 per month billed monthly. Scale is $239 per month billed yearly or $299 per month billed monthly. Enterprise is custom. Prices are in USD.
Is there a free plan or trial?
There is no free plan for the main product, but there is a free 7-day trial with no credit card required.
Which CMS platforms can Frase publish to?
WordPress, Webflow, Sanity and Wix, or you can host content on FraseCMS.
What happens if I reach my monthly limit?
On Starter, Frase holds at the limit until your cycle resets or you upgrade. On Professional and Scale you can optionally switch on pay-as-you-go capacity, which is off by default.
Does Frase change my content without asking?
Approval is the default for Content Guard changes. You can opt in to let Frase ship low-risk fixes on its own and switch that off again.
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