Nightwatch review: Rank tracker that also follows AI answers in ChatGPT, Claude, Gemini and Perplexity
Rank tracker that also follows AI answers in ChatGPT, Claude, Gemini and Perplexity
Custom (contact sales), free plan: no, free trial: 14-day free trial on all plans, no credit card required, prices checked on October 25, 2026.
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What Nightwatch does
Nightwatch is a rank tracking platform that puts search positions and AI visibility into one account. It checks keywords on Google, Bing, YouTube, DuckDuckGo and Yahoo, and it also follows how a brand appears in answers from ChatGPT, Claude, Gemini and Perplexity. Locations go down to zip-code level, with 107,000+ locations available.
The vendor says each check stores the raw HTML of the result page, so a reported position can be traced back to the page it came from. Beyond tracking, the toolkit lists Content Studio, Keyword Research, Prompt Research, an SEO MCP server, Site Audit and a Search Simulator. Integrations named on the pricing page include Google Analytics, Looker Studio and API access.
Pricing is based on how much you track, not on team size. The pricing page lists Starter at €79 per month billed yearly, Professional at €159 per month billed yearly and Agency at €399 per month billed yearly. Enterprise is custom priced. Plans differ in keywords, AI prompts, websites, competitors and monthly allowances, while the same tools are included on every plan. All plans come with a 14-day trial that needs no credit card. Looker Studio, white label reports and API access start at Professional, and SSO is Enterprise only.
- Rank tracking in 107,000+ locations
- AI visibility tracking across ChatGPT, Claude, Gemini and Perplexity
- Daily checks on Google, Bing, YouTube, DuckDuckGo and Yahoo
- Stored raw HTML of each result page
- Content Studio for SEO content
- SEO MCP server for Claude, Cursor or ChatGPT
- Site Audit crawler
- Looker Studio integration and white label reports
Pros and cons
Pros
- Search rankings and AI visibility sit in one account
- Unlimited user seats with no per-seat fees
- Every plan includes the same toolkit, only volume differs
- 14-day trial requires no credit card
- Stored raw HTML of result pages lets you check reported positions
Cons
- No free plan is listed, only a 14-day trial
- Looker Studio, white label reports and API access are not in Starter
- SSO and custom data retention are Enterprise only
- Starter tracks 500 keywords and 5 websites
Our take
Nightwatch suits SEO teams and agencies that want search rankings and AI answer tracking in one place, and that prefer paying for tracked keywords rather than for each colleague. Unlimited seats and the same toolkit on every plan make it simple to compare tiers. It is less suited to anyone who needs a permanent free plan, since the pricing page offers a 14-day trial only. Professional is the first plan with Looker Studio, white label reports and API access, and SSO requires Enterprise.
Comparisons and lists with Nightwatch
Coming soon
Coming soon — we are writing comparisons that include Nightwatch.
Nightwatch pricing
| Plan | Monthly billing | Annual billing (per month) | Limits / what’s included |
|---|---|---|---|
| Starter per month, billed yearly | — | €79 | 500 keywords, 50 AI prompts, 5 websites, 5 competitors per site, 1,500 AI answers / mo, 100 keyword researches / mo, 100 SEO Agent credits / mo, 1,000 site audit pages |
| Professional per month, billed yearly | — | €159 | 2,500 keywords, 150 AI prompts, 25 websites, 10 competitors per site, 4,500 AI answers / mo, 500 keyword researches / mo, 1,000 SEO Agent credits / mo, 10,000 site audit pages |
| Agency per month, billed yearly | — | €399 | 7,500 keywords, 500 AI prompts, 100 websites, 15 competitors per site, 15,000 AI answers / mo, 2,500 keyword researches / mo, 5,000 SEO Agent credits / mo, 100,000 site audit pages |
Free trial: 14-day free trial on all plans, no credit card required. Free plan: no.
Prices checked on on the official Nightwatch pricing page. “—” = not published.
All Nightwatch plans, limits and annual prices →
Frequently asked questions
Is there a free trial?
Yes. The pricing page offers a 14-day full feature trial on all plans, and no credit card is required to start.
Do I pay per user seat?
No. The pricing page says you pay for the keywords you track, with no per-seat fees and unlimited seats.
How much does Nightwatch cost?
Starter is €79 per month billed yearly, Professional €159 per month billed yearly and Agency €399 per month billed yearly. Enterprise is custom priced.
Does it include an API?
API access is listed from the Professional plan upward. It is not listed for Starter.
Do I need a special plan for the SEO MCP server?
No. The pricing page says the SEO MCP server is on every plan, including Starter.
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