A short list of catalog SEO tools that fit a small business budget, covering site audits, rank tracking, Google Maps visibility and checking whether changes worked, each with its free option and entry price.
A small business usually needs an SEO tool that covers the basics without a specialist on staff: a site audit that lists technical problems, rank tracking for a modest set of keywords and, for businesses with a physical location, visibility in Google's local and map results. Budget matters more than depth, so free plans, trial terms and per-user charges are worth checking first. This page lists catalog tools whose official pages match those needs, each with its free option, entry price and main limit, taken from vendor pages checked on 2026-10-20. The list is short on purpose. Each tool covers a different part of the job: a general audit and rank tracker, a Google reviews and maps tool, and a tool that measures whether a change to a page made a difference.
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SeobilitySeobilitySeobility
SEOTestingSeobility has a free Basic plan with an audit and 10 tracked keywords; ReviewGrower targets Google Maps and reviews for local firms; SEOTesting charges per site with unlimited users.
Its free Basic plan covers 1 website project, 10 tracked keywords and a limited audit of 100 pages per crawl; paid plans add more keywords, city-level and Local Pack tracking.
When to pick it: If you want a site audit and keyword rankings for one website and want to start without paying.
Focused on Google reviews and map rankings: the free plan includes 1 location and 100 grid rank tracker credits per month; paid plans add review requests and monitoring.
When to pick it: If customers find you through Google Maps and reviews matter more than blog rankings.
Uses your own Search Console and Google Analytics data to test whether a page change helped, sends a plain-English monthly report and charges per site, not per user.
When to pick it: If you already make SEO changes and want evidence of what worked, from $50 per month for one site.
None of these tools has a free plan.
| Criterion | Seobility | ReviewGrower | SEOTesting | Checked |
|---|---|---|---|---|
| Free option | Basic plan, free with unlimited time: 1 project, 10 keywords, no credit card source | Free plan $0 /Mo: 1 location, 3 review profiles, 1 user source | No free plan listed; 14-day free trial, no credit card source | |
| Site audit | Yes — Basic: limited audit, 100 pages per crawl; Premium: 25,000 pages per crawl source | Local SEO Audit and GBP SEO Audit listed among its tools source | No crawler stated; reports from Search Console data (content decay, cannibalization, CTR opportunities) source | |
| Rank tracking | Google desktop daily, mobile every three days; Premium 300 keywords source | Google Maps grid rank tracking (GEO Grid Rank Tracker) source | Position data from your own Search Console source | |
| Local search | City or region rankings and Google Local Pack positions source | Map rankings across a grid of locations and coordinates; review monitoring and requests source | Not stated on official site | |
| Users included | Member accounts: Professional up to 3, Agency unlimited; Premium not stated in page text source | Free 1, Lite 1, Grow 5, Scale up to 10 source | Unlimited users on every plan source | |
| From (official pricing) | Premium 59.90 € monthly after a 14-day trial (575.04 € per year) source | Lite $37 /Mo or $370 /Year source | Single Site $50 / month source |
Facts from the vendors' official pages, checked on the date in the last column. Prices are what the vendor published on that date.
Sign up for Seobility's Basic plan. The pricing page says it is free with no time limit and needs no credit card.
Basic allows one website project. Seobility crawls it and checks up to 100 pages per crawl on this plan.
The Website Audit checks more than 300 technical and on-page factors and gives prioritized recommendations on technical health, internal linking and content. Fix the high-priority items first.
Enter your target keywords in Ranking Monitoring. Desktop positions in the first two Google pages update daily and mobile every three days. Local businesses can track by city or region.
Seobility's SEO Checker, Ranking Checker and Keyword Research Tool work alongside the main software with their own daily limits; Basic includes 5 daily tool credits.
Premium costs 59.90 € monthly and includes 3 projects, 300 keywords and 25,000 pages per crawl. Its 14-day trial asks for a payment method, but you are not charged if you cancel before it ends.
It depends on where customers find you. For a general site audit and rankings, Seobility's free Basic plan is a low-risk start. For Google Maps and reviews, ReviewGrower has a free plan. For measuring changes, SEOTesting starts at $50 / month.
All three tools are self-serve. Seobility publishes a Beginner's Guide and lists free tools you can use without registering. SEOTesting needs nothing installed on your site: you connect Search Console and log the changes you make.
Seobility's free Basic plan includes a limited Website Audit of up to 100 pages per crawl. Its standalone SEO Checker can also be used for free without registration, within a daily request limit.
Seobility's Basic plan tracks 10 keywords for one website. For a one-time check, Seobility points to its free Ranking Checker; ongoing daily tracking needs Ranking Monitoring.
Seobility lists a Keyword Research Tool among its free tools. Usage counts against a daily request limit; the Basic plan includes 5 daily tool credits.
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