A comparison of catalog rank trackers by what agencies need: projects and tracked keywords per plan, update frequency, branded client reports, seats and entry price, all from the vendors' own pages.
An agency rank tracker has to handle many client sites at once. The main checks are how many projects and tracked keywords each plan includes, how often positions update, whether mobile, local and competitor rankings are covered, and whether reports can carry the agency's logo and go to clients on a schedule. Seats matter too, because several plans include only one or a few logins and charge for extra users. This page compares catalog tools on those points using their official pricing and feature pages, checked on 2026-10-20. Prices appear exactly as published, in the vendor's currency and billing period. The order reflects fit for multi-client rank tracking, not price.
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SE Ranking
Keysearch
Search AtlasSE Ranking: daily multi-engine tracking and automated client reports; Keysearch: lowest listed price for a freelancer; Search Atlas: white-label dashboards and client portals on its higher plans.
Tracks daily top-100 positions on Google, Bing, Yahoo and YouTube, desktop and mobile; sends automated reports to client inboxes; white label comes with the Agency Pack add-on.
When to pick it: If you need daily multi-engine tracking and branded reporting, and accept an annual-only add-on for white label.
The Agency plan includes 20 projects, 2,000 keywords, 30 competitors per project and city-level tracking; reports can carry your logo. Desktop ranks update daily, mobile every three days.
When to pick it: If you pay in euros, track a moderate keyword volume across many small client sites and want audits in the same tool.
White-label dashboards and reporting start on the Pro plan ($399 /mo billed monthly, 6,000 tracked keywords, 5 seats); the Agency plan adds client portals and branded dashboards.
When to pick it: If clients should log in under your own domain and you also want content and on-page automation in the same account.
The Team/Agency plan includes 50k weekly tracked keyword rankings, unlimited automated reports, white-labeled reporting and 5 users. Rankings update weekly, not daily.
When to pick it: If weekly updates are enough and you also research clients' competitors' paid and organic keywords.
The Pro Plan at $48/month includes 200 tracked keywords plus team features for sharing projects, assigning tasks and generating reports; the vendor names agencies as a target user.
When to pick it: If you are a freelancer or a very small agency with a few clients and a tight budget.
None of these tools has a free plan.
| Criterion | SE Ranking | Seobility | Search Atlas | SpyFu | Keysearch | Checked |
|---|---|---|---|---|---|---|
| Tracked keywords (agency-level plan) | Growth: 5k keywords tracked daily, 30 projects source | Agency: 2,000 keywords, 20 projects source | Pro: 6,000; Agency: 50,000 (same page also says 'Unlimited keyword tracking' for Agency) source | Team/Agency: 50k weekly tracked keyword rankings source | Pro Plan: 200 tracked keywords per month source | |
| Update frequency | Daily source | Desktop daily and mobile every three days (first two Google pages); top-100 snapshots every 2 weeks unless a paid add-on is booked source | Not stated on official site | Weekly source | Not stated on official site | |
| Engines, devices, locations | Google, Bing, Yahoo, YouTube; desktop and mobile; city, region or ZIP for local source | Google desktop and mobile; country and city level; Local Pack source | Not stated on official site | Not stated on official site | Multiple languages and locations; engines not stated source | |
| White-label client reports | Yes — Agency Pack add-on, annual billing only (white label for platform and reporting, 30 client seats) source | Yes — PDF reports with your own logo; plan level not readable in the page text source | Yes — from Pro; Agency adds client portals and branded dashboards source | Listed in the plan cards as 'White labeled reporting'; per-plan inclusion not readable in the page text source | Not stated on official site | |
| Seats included | Core 1 manager seat, Growth 3; extra seats available source | Member accounts: Professional up to 3, Agency unlimited source | Starter 1, Growth 3, Pro 5, Agency 10 source | Basic 1, Pro + AI 1, Team/Agency 5; extra users $15 (Basic) or $30 source | Not stated on official site | |
| Trial | 14-day free trial, no credit card required source | 14-day free trial; payment method required at sign-up source | 7-day trial (Starter, Growth) source | No trial listed; refund on request within the first 30 days source | 7-day free trial source | |
| From (official pricing) | Price being re-checked; see SE Ranking's official pricing page source | Premium 59.90 € monthly (575.04 € per year); Agency 209.90 € monthly source | Starter $99 /mo billed monthly; white label from Pro $399 /mo billed monthly source | Basic $39/month monthly or $29/month billed annually; Team/Agency $249/month or $187/month billed annually source | Starter Plan $24; Pro Plan $48/month source |
Facts from the vendors' official pages, checked on the date in the last column. Prices are what the vendor published on that date.
SE Ranking's 14-day trial needs no credit card and covers up to 10 projects and 750 tracked keywords per day. Count your client sites and keywords first: Core includes 10 projects and 2k daily keywords, Growth 30 projects and 5k.
Add each client website as a project, enter its target keywords and choose the search engines (Google, Bing, Yahoo or YouTube), devices and locations to track. Local rankings can be set by city, region or ZIP code.
Add each client's competitors to compare positions day by day; added competitors are highlighted in the rankings table, and SE Ranking also lists the top SERP competitors for every keyword.
Group and tag keywords by service, page or location, then filter by them, so each client report shows the segments that client cares about.
Set up automated reports sent straight to clients' inboxes, showing daily, weekly or monthly ranking changes, visibility trends and SERP features. Ranking data can also flow into Data Studio or other BI tools.
Add the Agency Pack (+€59.00/mo, annual billing only) for white label on the platform and reports, with 30 client seats. On Growth, guest links give view-only access without using a seat.
In a rank tracker, each client site becomes a project with its own keywords, locations, devices and competitors, plus scheduled reports. Plans cap projects: for example SE Ranking Growth includes 30 and Seobility Agency 20.
SE Ranking's rank tracker page lets you check up to 5 keywords daily at no cost. Seobility's free Basic plan tracks 10 keywords for 1 website project. Neither is sized for agency client work.
SE Ranking sells it as the Agency Pack add-on, billed annually. Search Atlas includes white-label dashboards and reporting from its Pro plan at $399 /mo billed monthly. Seobility and SpyFu list white-label reports in their plan tables.
Daily tracking across Google, Bing, Yahoo and YouTube, automated client reports, API access and, with the Agency Pack, white label and 30 client seats. Growth adds guest links and historical data across the project lifetime.
Premium includes 300 keywords, Professional 700 and Agency 2,000, with extra packages of 100 keywords. Desktop rankings update daily and mobile every three days, both for the first two Google pages.
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