A shortlist of reporting tools that turn client marketing data into branded dashboards or scheduled reports, compared by data sources, white-label terms, delivery options, client access and price.
Agencies send the same kind of report to every client each week or month: traffic, rankings, ad results and what changed. A client reporting tool pulls that data from the source platforms, keeps it in one dashboard per client, and delivers it on a schedule without manual copy-paste. When you compare tools, look first at data sources. A general dashboard tool connects to many platforms, while an SEO suite or an ad analytics tool reports mainly on its own data. Then check white-labeling, because several vendors sell it as an add-on or only on higher plans. Finally, check delivery (scheduled email, PDF, live link), how clients log in, and how the price grows with the number of clients. This page compares six catalog tools on those points. Every fact comes from the vendor's pricing or product pages, checked on 2026-10-20. The steps show how to build a scheduled client report in Search Atlas.
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DataboxDatabox
DashClicksDatabox lists 130+ integrations, an Agency plan and a free plan; DashClicks includes unlimited users and sub-accounts for one $199/month price. White-label branding is an add-on or higher-plan feature on Databox, Search Atlas, SE Ranking and BrandMentions.
Agency plan with a separate account per client and 130+ integrations. It delivers reports by schedule, shareable link or dashboards embedded on your domain, and white-labeling is available as an add-on.
When to pick it: If your client reports combine many sources (ads, analytics, CRM, spreadsheets) and you need unlimited users.
Report Builder combines GA4, GSC, GBP, rank tracking and backlinks into client dashboards. Reports go out on a schedule as a dashboard, PDF, CSV or live link, and white-label starts on Pro.
When to pick it: If you mainly report SEO and local results and want the reporting inside the SEO suite you already use.
Its Agency Pack adds white-label branding for the platform and reports, client seats, and unlimited scheduled reports with AI summaries, on top of rank tracking and audits.
When to pick it: If you already use SE Ranking for SEO and can commit to annual billing for the Agency Pack.
A white-label analytics app that pulls Facebook Ads, Google Ads, Google Analytics, TikTok Ads, rank tracking and call tracking into one dashboard, with unlimited users and sub-accounts.
When to pick it: If you want clients to log in to a branded portal and prefer one flat price over per-client fees.
Monitors web and social mentions in a separate project per client. On the Expert plan, reports carry your logo and name instead of BrandMentions branding.
When to pick it: If clients pay you for brand monitoring or PR and the report is about mentions and sentiment.
Builds ad performance reports and dashboards across clients' Meta, Google, TikTok and LinkedIn accounts, with AI tagging and scoring of creatives.
When to pick it: If your reports are about paid social and creative performance, and white-label branding is not required.
None of these tools has a free plan.
| Criterion | Databox | Search Atlas | SE Ranking | DashClicks | BrandMentions | Superads | Checked |
|---|---|---|---|---|---|---|---|
| Data sources for client reports | 130+ integrations, plus spreadsheets, warehouses and the Databox API source | GA4, GSC, GBP, rank tracking, backlinks, local heatmaps; AI summaries also read Facebook Ads source | Its own SEO data plus Data Studio / Matomo / GA / GSC integrations source | Facebook Ads, Google Ads, Google Analytics, TikTok Ads, SEO Rank Tracker, CallTracking Metrics, CallRail source | Web and social mentions it collects source | Meta, Google, TikTok and LinkedIn ad accounts source | |
| White-label reports | Add-on: Branding & white-labeling (logo, colors, domain) source | From Pro ($399/mo) source | With Agency Pack add-on (annual billing only) source | Yes, white-label analytics platform source | Expert plan and above; standard reports carry BrandMentions branding source | Not stated on official site | |
| Delivery and sharing | Scheduled delivery, shareable links, dashboards embedded on your domain source | Scheduled; branded dashboard, PDF, CSV or live link source | Unlimited scheduled reporting with Agency Pack; guest links on Growth source | Clients view a dashboard; custom date range via calendar widget source | Scheduled and shareable reports listed in plan comparison source | Shared reports and boards; Slack delivery, email marked 'coming soon' source | |
| Users and client access | Agency: unlimited users, access controlled per client source | Seats per plan: 1 / 3 / 5 / 10; client portals on Agency source | Core 1, Growth 3 manager seats; client seats with Agency Pack source | Unlimited users and sub-accounts source | 1 / 2 / 10 users (Starter / Pro / Expert) source | Not stated on official site | |
| Free plan or trial | Free plan (1 user, 3 data sources, 1 dashboard); 14-day trial, no card source | 7-day trial (Starter, Growth) source | 14-day trial, no credit card source | 'Try it Free' offered; length not stated source | 7-day free trial source | 14-day free trial of Professional source | |
| From (official pricing) | Agency: 'Starting at $79 /billed annually' on the plan card; the FAQ says $99/month (pages inconsistent) source | Starter $99/mo billed monthly; white-label from Pro $399/mo source | Price being re-checked; see SE Ranking's official pricing page source | DashClicks Pro $199/mo; annual $1,788/year source | Starter $99/mo billed quarterly or $79/mo billed annually; white-label from Expert $499/mo billed monthly source | Professional from $125/mo, billed $1500 yearly (up to $100k monthly ad spend) source |
Facts from the vendors' official pages, checked on the date in the last column. Prices are what the vendor published on that date.
Reporting is part of every Search Atlas plan from Starter ($99/mo billed monthly). White-label dashboards and reporting start on Pro ($399/mo), and client portals come with Agency. Growth and Starter offer a 7-day trial.
In Report Builder, connect GA4, Google Search Console, Google Business Profile, rank tracking, backlink data and local heatmaps for the client.
Set the URL, location, date range, comparison period and integrations that the report should use.
Start from Portfolio Summary, SEO performance, content metrics or a custom dashboard, then pick the modules this client should see.
Add your logo, choose the report sections and set the client view. Removing Search Atlas branding requires Pro or higher.
Add recipients, choose the layout and set a weekly, monthly or quarterly cadence. Reports refresh automatically and can go out as a dashboard, PDF, CSV export or live link.
Optionally turn on AI summaries. They draft an account update from Site Explorer, GSC, GA4, Facebook Ads and rank tracker data, and you can refresh the draft before a meeting.
The Agency plan gives each client its own account, with unlimited users and access controlled per person. It adds cross-account reporting, custom templates and bulk actions. Extra capacity comes in account packs, and white-label branding is the only add-on outside the base plan.
If the reports are mostly about SEO and local search, Search Atlas Report Builder is one option. It combines GA4, GSC, GBP, rank tracking and backlink data into a client dashboard and sends it on a schedule as a dashboard, PDF, CSV or live link.
SE Ranking's pricing page lists the Agency Pack as an add-on to a plan, with annual billing only. It includes white label for the platform and reports, client seats, and unlimited scheduled reporting with AI summaries.
DashClicks includes unlimited users and unlimited sub-accounts in both its monthly ($199/month) and annual ($1,788/year) subscriptions, with no extra fee per user or sub-account.
Yes, with tools that offer white-label reports. In Search Atlas, white-label dashboards and reporting are included from the Pro plan ($399/mo), and the Agency plan adds client portals and branded dashboards.
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