Five catalog platforms that let you rebrand a CRM and resell it, compared on branding, client accounts, client billing and the price of the reseller tier. Includes steps to brand DashClicks and invite the first client.
A white-label CRM lets you put your own name, logo and domain on another company's software and sell access to your clients. The platforms differ in four ways: what you can rebrand (login page, emails, mobile app), how client accounts are created, whether you can bill clients and mark up their usage, and how much the reseller tier costs before you have a single paying client. Terms matter as well. Some vendors set a floor under your resale prices or cap the number of client accounts per license. This page compares five tools from our catalog that describe white-label reselling on their official sites. All facts and prices come from vendor pages and help centers checked on October 20, 2026. One tool proposed for this page was moved off it, because it sells white-label support services for another platform rather than a CRM. The setup steps follow DashClicks' help center, from branding the dashboard to inviting your first client sub-account.
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Systeme.ioSysteme.ioGoHighLevel's Agency Pro adds SaaS Mode with automatic client account creation and usage rebilling with markup; Systeme.io includes white label on every plan, including Free.
Agency Pro's SaaS Mode lets clients buy subscriptions on your site and creates their sub-accounts automatically. The desktop app can run on your own domain, and usage can be rebilled with markup.
When to pick it: If you plan to sell software subscriptions at scale and can start at $497 per month for SaaS Mode.
One $199/mo DashClicks Pro plan includes unlimited users and white-labeled sub-accounts. You set the client price, keep the funds, and rebill SMS, email and phone usage at up to 10x.
When to pick it: If you want one flat software cost and may also resell white-label ads, SEO or content services.
White label is included on every Systeme.io plan, even Free, and covers its CRM pipelines, funnels, email and courses. You sell your own plans and manage clients from a reseller dashboard.
When to pick it: If you are starting out and want to test reselling before paying for software.
Simvoly's white-label plans rebrand a builder that combines websites, funnels, e-commerce, email marketing, appointments and a CRM with unlimited contacts. You create the plans and connect your payment processor.
When to pick it: If your clients mainly buy websites and funnels, with the CRM as a supporting tool.
EngageBay's reseller program removes its branding from the CRM, marketing and help desk suite and lets you set your own prices. It starts from $749 per year with a license key for 10 accounts.
When to pick it: If you want to resell a classic CRM and marketing suite to a small number of clients.
None of these tools has a free plan.
| Criterion | GoHighLevel | DashClicks | Systeme.io | Simvoly | EngageBay | Checked |
|---|---|---|---|---|---|---|
| Custom domain and branding | Yes — whitelabel domain for the desktop web app, logo, legal links source | Yes — custom dashboard domain, logo, favicon, login image, colors, branded email domain (Pro) source | Yes — custom domain, logo, brand colors, sender email source | Yes — logo, domain, custom CSS/JS source | Yes — remove EngageBay branding; customize support links and knowledge base source | |
| Client accounts | 3 sub-accounts on Starter; unlimited on Unlimited and Agency Pro source | Unlimited sub-accounts source | Unlimited sub-accounts on every plan; white-label users managed in a reseller dashboard source | 1 project included; additional projects from $8/month on WL Basic source | License key covers the first 10 accounts; no unlimited license plan source | |
| Billing your clients | SaaS Mode (Agency Pro) sells subscriptions and creates sub-accounts; usage rebilling with markup on Agency Pro, without markup on Unlimited source | Rebilling for SMS, email, phone numbers and Listings at 1x–10x via Stripe; client price set by you source | Your own monthly and annual plans in multiple currencies; prices cannot be lower than systeme.io's source | Create your plans and connect your payment processor source | Set your own prices and margins source | |
| Branded mobile app | Add-on: White label mobile app $497/month source | Yes — white label mobile app listed source | Not stated on official site | Not stated on official site | Not stated on official site | |
| Free plan or trial | 14-day free trial on any plan (pricing page); see limits source | 'Try it Free' offered; length not stated source | Free plan; Free users can offer free white-label accounts source | Free trial, no credit card required source | Not stated on official site | |
| From (official pricing) | Starter $97/month; SaaS Mode needs Agency Pro $497/month ($4970/year) source | DashClicks Pro $199/mo; $1,788 for an annual subscription source | Free; reselling paid plans starts with Startup $17/month source | WL Basic $59/month billed annually or $69 every month source | Reseller program from $749 per year source |
Facts from the vendors' official pages, checked on the date in the last column. Prices are what the vendor published on that date.
Sub-accounts, the custom dashboard domain and the Contacts and Deals apps are available only on DashClicks Pro, listed at $199/mo or $1,788 for a year.
Go to Settings > Branding (under Business Settings), click Edit next to Domain Name and save your root domain or a subdomain such as dash.yourdomain.com. At your registrar, add a CNAME record pointing to s.dashboardmode.com. SSL generation can take up to 48 hours.
In the same Branding section, upload your logo, favicon and login image, and set the primary, secondary and text colors used across the dashboard and outbound emails. A custom branded email domain can be added there too.
In the Contacts app click Import, choose people, businesses or both, upload a CSV file and map each column to a property. 'Name' and 'Email' are required for people; 'Business Name' is required for businesses.
Open Sub-Accounts > My Sub-Accounts > + Add New, enter the client's first name, last name, email and business, then click Add. The invitation email carries no DashClicks branding. Accepted invitations move from Pending to Active.
In the Rebilling tab, integrate Stripe, then use the sliders to set what sub-accounts pay for SMS, emails and phone numbers, from 1x to 10x your cost. Changes apply to all sub-accounts.
It is CRM software you rebrand with your own name, logo and domain and resell to clients. Systeme.io, for example, describes rebranding its platform and reselling it at your own pricing, with clients never seeing the systeme.io name.
Each vendor has its own route. EngageBay runs a reseller program you apply to, from $749 per year. GoHighLevel's SaaS Mode needs the Agency Pro plan. DashClicks and Systeme.io include reselling in their regular subscriptions.
DashClicks and GoHighLevel are built around agency client sub-accounts and both support rebilling client usage. DashClicks also sells white-label fulfillment services such as ads, SEO and content.
None of the five official sites describes its product as open source; all are hosted platforms you rebrand. Systeme.io states that resellers cannot modify the underlying code.
GoHighLevel's help center includes a Real Estate Agent snapshot that can be loaded when you create a client sub-account, giving each agent client a prebuilt website, forms, calendars and workflows.
Systeme.io includes white label on its free plan. Simvoly WL Basic is $59/month billed annually, DashClicks Pro is $199/mo, EngageBay's reseller program starts from $749 per year, and GoHighLevel Agency Pro is $497/month.
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