GoHighLevel review: Sales, marketing, and CRM platform that agencies can white-label and resell
Sales, marketing, and CRM platform that agencies can white-label and resell
Starts at $97/mo, free plan: no, free trial: 14-day free trial, prices checked on October 27, 2026.
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What GoHighLevel does
Captures leads, automates multi-channel follow-ups, books appointments, manages CRM pipelines, and lets marketing agencies white-label and resell the web app to clients.
GoHighLevel (also referred to on its official site as HighLevel) is a sales, marketing, and client management platform built for solo marketers, smaller businesses, and marketing agencies. It brings together tools to capture leads, automate follow-ups, book appointments, process payments, and manage client accounts—while letting agencies apply their own brand to the desktop web application and resell software access to clients.
Core features include a CRM with sales pipelines, a website and funnel builder, forms, surveys, quizzes, and booking calendars. For messaging, it combines SMS, Messenger, Instagram DM, WhatsApp, and live chat into one stream alongside email campaigns, social media scheduling, and inbound or outbound phone calls. It also provides AI tools (Conversation AI, Voice AI, Content AI, Funnel AI, and Reviews AI), workflow automations, reputation management, courses, communities, and payment integrations with Stripe, PayPal, Square, NMI, Authorize.net, Adyen, and Razorpay.
GoHighLevel offers a 14-day free trial and three public paid plans, each with unlimited contacts and unlimited users. The Starter plan costs $97 per month billed monthly (or $970 per year) and includes 3 sub-accounts. The Unlimited plan costs $297 per month billed monthly (or $2970 per year) and adds unlimited sub-accounts, basic API access, and phone/email rebilling without markup. The Agency Pro plan is $497 per month billed monthly (or $4970 per year) and adds SaaS Mode for automated sub-account creation, rebilling with markup, user reporting, and advanced API access. A custom Enterprise plan is also available.
Usage-based fees apply for emails sent, SMS, phone numbers, and AI services. Optional add-ons—such as WhatsApp integration at $10 per month per sub-account, WordPress hosting starting at $10 per month per site, or HIPAA compliance at $297 per month—carry extra monthly charges.
- CRM, sales pipelines, and lead scoring
- Website, funnel, and landing page builder with custom domains
- Unified inbox for SMS, Messenger, Instagram DM, WhatsApp, and live chat
- Conversation AI, Voice AI, Content AI, Funnel AI, and Reviews AI
- Automated workflows, email/SMS broadcasts, and inbound/outbound calling
- Appointment booking calendars, forms, surveys, and quizzes
- Invoicing, proposals, text-to-pay, courses, and communities
- Online reputation management and automated review requests
- White-label desktop web app and automated SaaS sub-account creation
- Payment integrations with Stripe, PayPal, Square, NMI, Authorize.net, Adyen, and Razorpay
Official video
How to Set Up Working Hours for HighLevel Conversation AI Agents · by HighLevel ·
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Good for / Not for
Good for
- Marketing agencies wanting to white-label a desktop web app and resell software subscriptions to clients
- Agencies and businesses consolidating separate CRM, funnel builder, email/SMS, calendar, and review tools
- Solo marketers and smaller businesses needing up to 3 sub-accounts with unlimited contacts and users
Not for
- Users looking for a permanent free plan
- Teams expecting all SMS, calling, email sending, and AI usage to be included in the base subscription price
How to start
Sign up for the 14-day free trial on the Starter, Unlimited, or Agency Pro tier by entering business and trial details. source
Use the pre-built Snapshot library for industries like Real Estate, Dentists, or Gyms to set up an account, build funnels, and test automations during the 14-day trial. source
Connect custom domains, payment providers (such as Stripe or PayPal), and white-label branding for client sub-accounts. source
Limits and gotchas
- The Starter plan ($97/Month or $970/Year) is capped at 3 Sub-Accounts. source
- Usage-based charges apply for phone numbers, SMS, emails sent, and AI services, including during the 14-day free trial. source
- Subscription billing starts automatically when the 14-day free trial ends unless the account is canceled. source
- Optional add-ons cost extra, including WhatsApp integration ($10/month per sub-account), HIPAA compliance ($297/month), and the white-label mobile app ($497/month). source
From the official site and docs of GoHighLevel, checked on October 27, 2026.
Pros and cons
Pros
- All tiers include unlimited contacts and unlimited team users without per-seat charges
- Agencies can white-label the desktop web app and resell subscriptions via SaaS Mode on the $497 per month Agency Pro plan
- Combines CRM, website and funnel building, multi-channel messaging, calendars, invoicing, and courses in one system
- Month-to-month subscriptions with no long-term contracts and a 14-day free trial
- Unlimited and Agency Pro plans support rebilling phone and email usage costs to clients
Cons
- No free plan is offered, and automatic subscription billing begins after the 14-day trial unless canceled
- Starter plan ($97 per month billed monthly) is capped at 3 sub-accounts and lacks API access
- Additional usage-based fees apply for SMS, phone calls, emails sent, and AI features, including during the trial
- Add-on features such as HIPAA compliance ($297 per month) and the white-label mobile app ($497 per month) require extra monthly payments
Our take
GoHighLevel suits marketing agencies and solo operators aiming to replace separate subscriptions for CRM, funnel building, appointment scheduling, messaging, and review management with a single platform, as well as agencies wanting to resell white-labeled software on the $297 or $497 per month plans. However, buyers must account for costs beyond the base plan: phone numbers, SMS, emails, and AI features carry usage-based charges, and extras like WhatsApp ($10 per month per sub-account) or a white-label mobile app ($497 per month) are paid add-ons. Agencies with more than 3 client sub-accounts will need at least the $297 per month Unlimited tier.
Comparisons and lists with GoHighLevel
Coming soon
Coming soon — we are writing comparisons that include GoHighLevel.
GoHighLevel pricing
| Plan | Monthly billing | Annual billing (per month) | Limits / what’s included |
|---|---|---|---|
| Starter per month (billed monthly; or $970 /Year billed annually) | $97 | — | 3 Sub-Accounts, Unlimited Contacts, Unlimited Users, 24/7 Support, All Core Features. Annual price is $970 /Year total. |
| Unlimited per month (billed monthly; or $2970 /Year billed annually) | $297 | — | Unlimited Sub-Accounts, Rebill Phone & Email (no markup), Basic API Access. Annual price is $2970 /Year total. |
| Agency Pro per month (billed monthly; or $4970 /Year billed annually) | $497 | — | SaaS Mode, Automated Sub-Account Creation, Rebill Phone & Email with Markup, User/Agent Reporting, Advanced API Access. Annual price is $4970 /Year total. |
| Enterprise contact sales | — | — | Custom tailored pricing; includes Dedicated Customer Success Manager, White Label Mobile App, HIPAA compliance, and increased API Limit by request. |
Free trial: 14-day free trial. Free plan: no.
Prices checked on on the official GoHighLevel pricing page. “—” = not published.
All GoHighLevel plans, limits and annual prices →
Frequently asked questions
How much does GoHighLevel cost and is there a free trial?
GoHighLevel provides a 14-day free trial. Paid plans are Starter at $97 per month billed monthly (or $970 per year), Unlimited at $297 per month billed monthly (or $2970 per year), and Agency Pro at $497 per month billed monthly (or $4970 per year). A custom Enterprise plan is also available by speaking with their Enterprise team.
What is the difference between the Starter, Unlimited, and Agency Pro plans?
Every plan includes unlimited users and contacts. Starter ($97 per month billed monthly) is limited to 3 sub-accounts. Unlimited ($297 per month billed monthly) provides unlimited sub-accounts, basic API access, and phone/email rebilling without markup. Agency Pro ($497 per month billed monthly) adds SaaS Mode for automated client account creation, rebilling with markup, user/agent reporting, and advanced API access.
Are there long-term contracts, and can I change my plan later?
There are no long-term contracts; subscriptions run month-to-month and can be upgraded, downgraded, or canceled from the dashboard at any time. Upgrading mid-month charges only the prorated difference.
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