Metabase review: Open source analytics and BI tool with AI questions, dashboards and embedding
Open source analytics and BI tool with AI questions, dashboards and embedding
Starts at $100/mo, free plan: yes, free trial: 14-day free trial, prices checked on November 2, 2026.
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What Metabase does
Metabase is a business intelligence and analytics product that sits on top of your own database or warehouse. People can ask questions in plain English through its Metabot assistant, build no-code queries with a visual builder, or drop into a SQL editor when they need more control. Results go into interactive dashboards, and reports can be scheduled to Slack or email. Data teams can curate a semantic layer in Data Studio so metrics stay consistent.
The same software can be embedded into a SaaS product, with white-labeling, multi-tenant data segregation and a React SDK. It connects to 20+ data sources and can be self-hosted or run on Metabase Cloud.
Pricing is tiered. Open Source is free with unlimited users. Starter costs $100 per month billed monthly, or $90 per month billed yearly, and includes the first 5 users. Pro costs $575 per month billed monthly, or $517.50 per month billed yearly, and includes the first 10 users; Starter users beyond that cost $6 each per month and Pro users $12 each per month. Enterprise uses custom pricing. Cloud plans offer a 14-day free trial. Optional extras such as the Metabase AI service, transforms and storage are usage-based.
- Plain-English questions with Metabot AI
- Visual query builder
- SQL editor
- Interactive dashboards
- Scheduled reports and alerts via Slack or email
- Embedded analytics with React SDK
- Row and column level permissions
- Semantic layer in Data Studio
- Self-hosted or cloud deployment
Pros and cons
Pros
- Free Open Source edition with unlimited users
- Visual query builder plus SQL editor for different skill levels
- Connects to 20+ data sources without ingesting the data
- Embedding with white-labeling and multi-tenant data segregation
- Cloud plans come with a 14-day free trial
Cons
- Row and column level permissions, SSO and multi-tenant embedding require Pro at $575 per month billed monthly
- Extra users are billed beyond the included 5 (Starter) or 10 (Pro)
- Every person who signs in counts as a billed user
- Enterprise pricing is custom and no monthly figure is published
- AI service, transforms and storage carry separate usage-based charges
Our take
Metabase suits teams that want one tool for self-service reporting and, if needed, customer-facing embedded analytics, and that value the option to self-host a free open source edition. Small teams can start free or on Starter, while larger organizations needing row-level permissions, SSO or multi-tenant embedding must move to Pro. The trade-off is that cost scales with users beyond the included seats, and every person who signs in counts. Enterprise pricing is not itemized per month, so buyers should contact sales. The pages do not describe native mobile apps, so mobile use is unconfirmed. The vendor's own pages are the only source here; nothing was tested.
Comparisons and lists with Metabase
Coming soon
Coming soon — we are writing comparisons that include Metabase.
Metabase pricing
| Plan | Monthly billing | Annual billing (per month) | Limits / what’s included |
|---|---|---|---|
| Open Source | — | — | Free unlimited users; self-hosted |
| Starter per month (flat plan price) | $100 | $90 | First 5 users included in the plan; extra users are billed separately at $6 per user |
| Pro per month (flat plan price) | $575 | $517.50 | First 10 users included in the plan; extra users are billed separately at $12 per user |
| Enterprise custom pricing | — | — | Custom pricing; price starts at $20,000 / year (yearly total) |
Free trial: 14-day free trial. Free plan: yes.
Prices checked on on the official Metabase pricing page. “—” = not published.
All Metabase plans, limits and annual prices →
Frequently asked questions
Is there a free version of Metabase?
Yes. The Open Source edition is free with unlimited users and is self-hosted.
How much do Starter and Pro cost?
Starter is $100 per month billed monthly or $90 per month billed yearly. Pro is $575 per month billed monthly or $517.50 per month billed yearly.
How are users counted?
Everyone who signs in counts as a user. Starter includes the first 5 users and Pro the first 10; extra users cost $6 and $12 per user per month respectively.
Is there a trial?
Yes, the pricing page lists a 14-day free trial.
Can it be used with Slack or through an API?
The homepage says you can work with your data via the MCP server, CLI, APIs, Slack and more.
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