Snov.io review: Lead search, email verification and cold outreach by email and LinkedIn
Lead search, email verification and cold outreach by email and LinkedIn
Starts at $39/mo, free plan: yes, free trial: 7-day free trial of LinkedIn Automation, prices checked on November 3, 2026.
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What Snov.io does
Finds and verifies leads, enriches them with contact data, warms mailboxes and runs email and LinkedIn outreach with a built-in CRM.
Snov.io is a sales platform that combines lead search, contact enrichment, email verification and outreach automation in one account. Users can search a database by ideal customer profile, collect leads from LinkedIn and company sites through Chrome extensions, and fill gaps in lead records with emails, phone numbers and company details. Verified lists can then go into campaigns that mix email and LinkedIn steps, with follow-ups, reply tracking and a shared inbox for responses.
The platform also covers sender preparation: inbox warm-up, DNS record checks, placement tests and blacklist detection. A built-in sales CRM tracks deals and tasks and syncs with Google Calendar.
Pricing is built on credits, recipients and enrichment tokens. A renewable Trial plan is free. Paid Sales Suite plans begin with Starter at $39 per month billed monthly, or $29.25 per month billed yearly, and continue through Pro S, Pro M, Pro L and Ultra. LinkedIn automation is sold separately per account slot at $69 per month billed monthly or $62 per month billed yearly. Unused credits expire after 30 days unless the account is on an annual plan or has renewal enabled, and unused recipients do not roll over.
- AI-assisted lead search by ideal customer profile
- Email verification with 98%+ stated accuracy
- Automated inbox warm-up
- Email and LinkedIn steps in one campaign
- LinkedIn actions on autopilot
- Built-in sales CRM
- Phone number and business email enrichment
- Deliverability checks and spam risk monitoring
- MCP access for AI assistants
Good for / Not for
Good for
- Sales teams that want prospecting and outreach in one platform
- Agencies running campaigns across several sending mailboxes
- Teams that combine email with LinkedIn steps and need to connect to HubSpot, Pipedrive or Zapier
Not for
- Users who only want the free Trial for real campaigns, since it is meant for testing
- Buyers who want LinkedIn automation bundled in the plan price, since slots are sold separately
How to start
Sign up for the free Trial plan, which renews monthly and includes credits, recipients, enrichment tokens and one warm-up slot. source
Credits can be used for searching prospects, searching emails and verifying emails, which helps you build and clean a lead list. source
For LinkedIn automation you need a LinkedIn account and a LinkedIn Automation subscription; a free 7-day trial is offered. source
Limits and gotchas
- Unused credits expire after 30 days unless on an annual plan or with plan renewal enabled. source
- Recipients you haven't used lapse once 30 days pass, and they are not carried over. source
- LinkedIn account slots are purchased separately from plans. source
- Trial excludes integrations, bulk search, bulk verification, teamwork, A/B testing, API and webhooks, and export. source
From the official site and docs of Snov.io, checked on November 3, 2026.
Pros and cons
Pros
- Combines lead search, enrichment, verification, warm-up, campaigns and a CRM in one platform
- Email and LinkedIn steps can run in a single campaign
- A free Trial plan renews every month, so the tools can be tested without paying
- Starter costs $29.25 per month billed yearly versus $39 per month billed monthly
Cons
- LinkedIn automation is not included in plan prices and costs $69 per month billed monthly per slot
- Unused credits expire after 30 days unless on an annual plan or with renewal enabled
- Unused recipients expire after 30 days and do not roll over
- The Trial excludes integrations, bulk search, API and export
- Several resources are metered separately (credits, recipients, enrichment tokens), which makes cost harder to predict
Our take
Snov.io suits sales teams and agencies that want prospecting, verification, warm-up and multichannel outreach under one login instead of several separate tools. The credit, recipient and token model means cost depends on volume, and LinkedIn automation is an extra purchase per account slot. The free Trial is meant for testing and excludes integrations, bulk search, API and export, so anyone planning real campaigns should budget for a paid plan. Teams that only need one narrow function may find the suite broader than required.
Comparisons and lists with Snov.io
Coming soon
Coming soon — we are writing comparisons that include Snov.io.
Snov.io pricing
| Plan | Monthly billing | Annual billing (per month) | Limits / what’s included |
|---|---|---|---|
| Trial | — | — | 50 credits, 100 recipients, 25 enrichment tokens and 1 email warm-up slot; renews every month |
| Starter per month | $39 | $29.25 | 1,000 credits, 5,000 recipients, 75 enrichment tokens, 3 email warm-ups |
| Pro S per month | $99 | $74.25 | 5,000 credits, 25,000 recipients, 150 enrichment tokens, unlimited warm-ups |
| Pro M per month | $189 | — | |
| Pro L per month | $369 | — | |
| Ultra per month | $738 | — | |
| LinkedIn Automation per LinkedIn account slot | $69 | $62 | sold separately from Sales Suite; 7-day free trial |
Free trial: 7-day free trial of LinkedIn Automation. Free plan: yes.
Prices checked on on the official Snov.io pricing page. “—” = not published.
All Snov.io plans, limits and annual prices →
Frequently asked questions
Does Snov.io have a free plan?
Yes. The Trial plan is free and renews every month. It includes 50 credits, 100 recipients, 25 enrichment tokens and 1 email warm-up slot, but excludes integrations, bulk search, API and export.
How much does Starter cost?
Starter is $39 per month billed monthly and $29.25 per month billed yearly, according to the pricing page.
Is LinkedIn automation included in the plans?
No. LinkedIn account slots are bought separately, at $69 per month billed monthly or $62 per month billed yearly per slot. A free 7-day trial is available.
Do unused credits carry over?
Unused credits expire every 30 days, but can roll over on an annual plan or with plan renewal enabled. Unused recipients do not roll over.
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