
Rill Data review: Business intelligence with natural-language agents and metrics defined as code
Business intelligence with natural-language agents and metrics defined as code
Starts at $20/mo, free plan: no, free trial: Free trial, no credit card required, prices checked on November 2, 2026.
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What Rill Data does
Turns SQL and YAML metric definitions into governed dashboards, embeds and natural-language answers that agents and people can query.
Rill is a business intelligence product that combines interactive dashboards with an AI agent you can question in plain language. Answers come back as visuals that can be checked against the underlying dashboards, and the agent can also reach the same governed metrics through MCP.
Everything in Rill, from sources to metrics to dashboards, is written as SQL and YAML and kept in a GitHub project. Teams define a metric once and reuse it everywhere. The product lists native connectors for ClickHouse, Snowflake, BigQuery, Redshift, Druid, S3, Postgres and Iceberg. Dashboards can be arranged on a canvas, set up with alerts, and sent as scheduled reports to Slack, email or webhooks. Dashboards can also be embedded in your own application with custom colors and typography. Access can be limited at row and column level, and the vendor states SOC 2 Type 2.
Pricing is per seat plus usage. Starter costs $20 per seat per month and covers up to 20 seats and 3 projects. Growth costs $30 per seat per month and covers up to 100 seats and 10 projects. Enterprise is custom priced under an annual license. Every plan includes a $250 usage credit, and compute for hosted projects is billed separately. The homepage mentions a free trial that needs no credit card. Annual-billing prices are not shown.
- Natural-language questions with visual answers
- BI assets as SQL and YAML in GitHub
- Canvas dashboards with custom layouts
- Embedded, themed dashboards
- MCP access to governed metrics
- Connectors for major warehouses
- Alerts and scheduled reports
- Row- and column-level security
Good for / Not for
Good for
- Data teams that want BI assets version-controlled in a Git repository
- Teams that want AI agents to query the same metric definitions as the dashboards
- Product teams embedding themed analytics into a customer-facing application
Not for
- Teams that need a permanently free plan, since none is listed
- Buyers who need a fixed all-in price, as hosted-project compute is billed separately
How to start
Choose Starter or Growth and click Start free; all plans include a $250 usage credit. source
Launch Rill Cloud, connect your data and ship a dashboard; the pricing page says deployment takes 3 minutes. source
Optionally deploy from your terminal with rill deploy and review changes through GitHub pull requests. source
Limits and gotchas
- Starter allows up to 20 seats and 3 projects; Growth allows up to 100 seats and 10 projects. source
- Seat fees do not cover the compute that hosted projects consume, which is charged on a separate bill. source
- Starter API access includes 2,500 calls per seat per month, then $0.01 per call. source
- Embedded analytics on Starter are previews only. source
From the official site and docs of Rill Data, checked on November 2, 2026.
Pros and cons
Pros
- Metrics are defined once in code and reused by dashboards and agents
- Natural-language questions return visual answers that can be verified
- Native connectors for many warehouses, including Snowflake, BigQuery and ClickHouse
- Embedding, alerts and API access are included in every plan
- Published seat prices of $20 (Starter) and $30 (Growth) per month, with a $250 usage credit
Cons
- Hosted project compute is billed separately from seat fees
- Starter allows only embedded previews; full embedding costs $500 / month on Growth
- No annual-billing discount or permanent free plan is shown on the pricing page
- Starter is capped at 20 seats and 3 projects
- API calls beyond the quota cost $0.01 per call
Our take
Rill suits teams that already keep analytics logic in code and want one governed set of metrics shared by dashboards, embedded views and AI agents. Per-seat pricing with a stated usage credit makes small-team costs easy to estimate, though hosted compute, API calls beyond the quota and Growth-tier embedding are charged on top. It is a weaker fit for people who want to build everything by clicking, since the product centers on SQL, YAML and GitHub. Starter only allows embedded previews, so serious embedding means Growth or Enterprise. Check the pricing calculator before committing, because the pages publish no annual discount and no permanent free plan.
Comparisons and lists with Rill Data
Coming soon
Coming soon — we are writing comparisons that include Rill Data.
Rill Data pricing
| Plan | Monthly billing | Annual billing (per month) | Limits / what’s included |
|---|---|---|---|
| Starter per seat | $20 | — | Up to 20 seats and 3 projects. Compute used by hosted projects is billed separately. |
| Growth per seat | $30 | — | Up to 100 seats and 10 projects. Compute used by hosted projects is billed separately. |
| Enterprise custom pricing | — | — | Annual platform license with negotiated capacity. |
Free trial: Free trial, no credit card required. Free plan: no.
Prices checked on on the official Rill Data pricing page. “—” = not published.
All Rill Data plans, limits and annual prices →
Frequently asked questions
How much does Rill cost?
Starter is $20 per seat per month and Growth is $30 per seat per month. Enterprise is custom priced under an annual platform license. Compute for hosted projects is billed separately.
Is there a free trial?
The homepage mentions a free trial with no credit card required. Its length is not stated. All plans also include a $250 usage credit.
Can I embed dashboards in my own product?
Yes. Starter allows embedded previews only, Growth charges $500 / month for up to 100 active embedded seats, and Enterprise includes unlimited active embedded seats.
Does Rill have an API?
Yes. API access is included in every plan. Starter includes 2,500 calls per seat per month, and calls beyond the quota cost $0.01 each.
Which data sources does Rill connect to?
The product page lists native connectors for ClickHouse, Snowflake, BigQuery, Redshift, Druid, S3, Postgres and Iceberg.
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