SE Ranking vs Semrush (2026)
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Verdict
- Pick SE Ranking if you want more tracked keywords per euro (2k on Core at €109) and several manager seats in the plan price: Growth includes 3 at €235.
- Pick Semrush if you want a free plan (1 demo project) and a 7-day trial before paying, or a 28B+ keyword database and AI visibility tracking from Starter at €190.
- Price: in EUR, SE Ranking Core €109, or €87.20 billed yearly; Semrush SEO €134 and Pro+ €286, or €238 billed yearly. SE Ranking has a 14-day trial; Semrush has a free plan and 7 days.
SE Ranking
SEO and AI search visibility platform for agencies and marketing teams
From €109/mo · Free trial
Try SE Ranking free
Semrush
SEO and AI search visibility: keyword research, rank tracking, competitor analysis
From €134/mo · Free trial
Try Semrush freeSide by side
| Feature | SE Ranking | Semrush |
|---|---|---|
| Category | AI SEO & GEO | AI SEO & GEO |
| Price from (monthly billing) | €109/mo | €134/mo |
| Lowest annual-billing price | €87.20/mo | €238/mo |
| Plans | Core, Growth | SEO, Starter, Pro+, Advanced |
| Free plan | No | Yes |
| Free trial | 14-day free trial, no credit card required | 7-day free trial, cancel anytime |
| API | Yes | Yes |
| Platforms | api | not published |
| Key limits | Core: 10 projects, 1 manager seat, 2k keywords and 100 prompts tracked daily, 5 domains in GEO research, 250k audit pages per month, 25K API credits and MCP access · Growth: 30 projects, 3 manager seats, 5k keywords and 250 prompts tracked daily, 15 domains in GEO research, 2M audit pages per month, 100K API credits and MCP access | SEO: 5 websites to monitor; 500 keywords to track daily; Position Tracking; Site Audit · Starter: 5 websites to monitor; 500 keywords to track daily; 50 prompts to track daily; 1 domain for AI brand performance; 300 AI visibility reports per day; MCP access |
| Pricing page | Official pricing page checked 2026-10-20 | Official pricing page checked 2026-10-26 |
Cost for 1 / 3 / 5 users
SE Ranking: Core €109 per month (1 manager seat) or Growth €235 (3 manager seats). Semrush: SEO €134 per month plus Additional Users from €43 each, assuming the plan price covers the first user.
| users | SE Ranking | Semrush |
|---|---|---|
| 1 | €109 monthly · €87.20/mo billed yearly (Core) | €134 monthly (SEO; no annual price shown) |
| 3 | €235 monthly · €188/mo billed yearly (Growth, 3 manager seats) | From €220 monthly (€134 + 2 × €43, SEO) |
| 5 | Not published beyond 3 seats (Growth); Enterprise is custom | From €306 monthly (€134 + 4 × €43, SEO) |
Both are EUR, so totals can be compared, but the plans do not match in size: SE Ranking Core tracks 2k keywords and 10 projects, Semrush SEO tracks 500 keywords on 5 websites. Semrush Additional Users start at €43, so the real figure may be higher. SE Ranking's per-seat price above 3 seats is not published.
Which one to choose
Choose SE Ranking if…
- You track a lot of keywords for the money: 2k daily on Core, 5k on Growth, against 500 on Semrush SEO and Starter.
- You manage several client projects: Core covers 10 projects and Growth 30.
- You want white-label reporting through the Agency Pack, priced at +€59 per month on annual billing.
Choose Semrush if…
- You want to try the product on a free plan first (1 demo project, 10 reports per day) before choosing a paid tier.
- You need AI visibility tracking with prompts included from Starter (50 prompts daily) and MCP access.
- You want competitor views of keywords, ads, backlinks and traffic from a 28B+ term database.
Pros and cons
SE Ranking: Pros
- 2k keywords tracked daily on Core for €109
- 10 projects on Core, 30 on Growth
- Includes rank tracking, research, audits and AI answer tracking
- API credits and MCP access included on both plans
SE Ranking: Cons
- No free plan; 14-day trial only
- Core has just 1 manager seat
- White-label needs the Agency Pack add-on, annual billing only
Semrush: Pros
- Free plan plus a 7-day trial
- Three published paid tiers: €134, €190 and €286
- Classic SEO and AI search tracking in one product
- Pro+ raises limits to 15 websites and 1,500 keywords
Semrush: Cons
- Entry SEO plan tracks 500 keywords on 5 websites
- Additional Users cost from €43 per month
- Share of Voice is only on the custom-priced Advanced plan
- Free plan is limited to 1 demo project
Head to head
Limits per plan
SE Ranking sells two standard plans. Core: 10 projects, 1 manager seat, 2k keywords and 100 prompts tracked daily, 250k audit pages per month. Growth: 30 projects, 3 manager seats, 5k keywords, 250 prompts, 2M audit pages. Semrush lists four tiers. SEO and Starter both cover 5 websites and 500 keywords; Pro+ covers 15 websites, 1,500 keywords and 100 prompts; Advanced lists 40+ websites and unlimited prompts.
Free access
Semrush describes a free plan with no credit card: 1 demo project and 10 reports per day, plus a 7-day trial that can be cancelled anytime. SE Ranking has no free plan and gives a 14-day trial with no credit card. The free Semrush plan is a first look, not a working setup.
AI search and integrations
Both track brand presence in AI answers. SE Ranking bundles prompts and 25K or 100K API credits into its plans and lists Data Studio, Matomo, GA and GSC integrations. Semrush adds AI Search from the Starter tier, MCP access from Starter and advanced API data integration on Advanced.
Agency and team costs
SE Ranking's Agency Pack adds white-label reporting and client-facing features for +€59 per month, annual billing only. Semrush charges for Additional Users from €43 per month, and its Advanced plan, which lists team users, has custom pricing available through a demo.
Frequently asked questions
Is SE Ranking cheaper than Semrush?
On published entry prices, yes. SE Ranking Core is €109 per month, or €87.20 billed yearly, against €134 for Semrush SEO. Core also lists 2k tracked keywords against 500. Semrush's yearly-billed price is shown for Pro+ only (€238 versus €286 monthly), so compare like for like.
Does SE Ranking or Semrush have a free plan?
Semrush does: a free plan with 1 demo project and 10 reports per day, no credit card, plus a 7-day free trial. SE Ranking has no free plan, only a 14-day free trial without a credit card. Both routes let you check the interface before paying.
SE Ranking vs Semrush: which is better for a small agency?
On the cards, SE Ranking Core covers 10 projects and Growth covers 30 with 3 manager seats, and white-label reporting comes via a €59 Agency Pack. Semrush SEO is limited to 5 websites, with extra users from €43. The agency fit looks stronger on SE Ranking's published limits.
How many keywords can each tool track daily?
SE Ranking Core tracks 2k keywords daily and Growth 5k. Semrush SEO and Starter track 500, Pro+ tracks 1,500, and Advanced lists 5,000+. The plans also differ in projects or websites, so the keyword count is one factor, not the whole comparison.
Do both tools cover AI search visibility?
Yes. SE Ranking lists brand tracking in AI-generated answers, with 100 prompts daily on Core and 250 on Growth. Semrush adds AI Search from its €190 Starter tier, with 50 prompts daily, rising to 100 on Pro+ and unlimited on Advanced.
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How we check
Plans, prices, trials and limits in the table are copied from each tool's card, which is built from the vendor's official pages and dated. The page is only as fresh as the older of the two checks above. How we review.
Data is collected and checked by AI agents from official vendor pages; the owner is responsible for the project.
Partner link: we may earn a commission at no extra cost to you. It never changes our order or verdicts. Affiliate disclosure