Semrush review: SEO and AI search visibility: keyword research, rank tracking, competitor analysis
SEO and AI search visibility: keyword research, rank tracking, competitor analysis
Starts at €134/mo, free plan: yes, free trial: 7-day free trial, cancel anytime, prices checked on October 26, 2026.
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What Semrush does
Semrush is a marketing platform for researching keywords, studying competitors and tracking how a brand shows up in classic search results and in AI search. The official pages describe keyword research on a database of 28B+ terms, daily tracking of SEO rankings and AI visibility, technical website audits, a competitor view of keywords, paid strategy, backlinks and traffic, and AI tools that score and optimize content. It also offers prompt-level AI visibility tracking with AI market share analysis. Semrush data can be brought into AI assistants, and the pricing page lists MCP access from the Starter plan and advanced API data integration on Advanced.
The pricing page has a Monthly / Annually toggle, and it says yearly billing saves up to 17%. Pro+ is €286 per month billed monthly or €238 per month billed yearly. Advanced has custom pricing and is requested through a demo.
A free plan is described as a way to try the platform without a credit card. It includes 1 demo project and 10 reports per day across the vital tools. The page also offers a seven-day free trial that can be cancelled anytime.
Limits grow by plan. SEO and Starter allow 5 websites and 500 keywords tracked daily. Pro+ allows 15 websites, 1,500 keywords and 100 prompts daily. Advanced lists 40+ websites and unlimited prompts. Additional Users start at €43 per month.
- Keyword research on a 28B+ term database
- Daily SEO rank and AI visibility tracking
- Competitor view of keywords, ads, backlinks and traffic
- Prompt-level AI visibility tracking
- AI market share analysis
- Technical website audits
- Semrush data inside AI assistants
- MCP access from the Starter plan
- Content scoring and optimization
- Keyword strategy builder with topic clusters
Compare
Pros and cons
Pros
- Published prices for SEO, Starter and Pro+, with both monthly (€134, €190, €286) and yearly-billed options
- Free plan with no credit card required, plus a seven-day free trial
- Covers both classic SEO tracking and AI search visibility tracking
- Includes competitor analysis, technical audits and a keyword strategy builder
- MCP access from Starter and API data integration on Advanced
Cons
- Free plan is limited to 1 demo project and 10 reports per day
- Advanced pricing is custom and not published
- Share of Voice is available only on the Advanced plan
- Additional Users is a paid add-on starting at €43 per month
- Supported platforms (apps, extensions) are not stated on the pages
Our take
Semrush suits people who want keyword research, rank tracking, competitor analysis and AI visibility monitoring in one product, and who can choose from published SEO, Starter and Pro+ plans with both monthly and yearly billing. It is less clear-cut for larger setups: Advanced, which lists team users, 40+ websites and API data integration, has no published price and needs a demo request. The free plan covers only 1 demo project and 10 reports per day, so it works for a first look rather than ongoing work. Share of Voice appears only on Advanced, and extra users cost more as an add-on. The pages do not state which platforms or apps are supported, so check that before committing.
Comparisons and lists with Semrush
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Semrush pricing
| Plan | Monthly billing | Annual billing (per month) | Limits / what’s included |
|---|---|---|---|
| SEO per month | €134 | — | 5 websites to monitor; 500 keywords to track daily; Position Tracking; Site Audit |
| Starter per month (SEO + AI Search) | €190 | — | 5 websites to monitor; 500 keywords to track daily; 50 prompts to track daily; 1 domain for AI brand performance; 300 AI visibility reports per day; MCP access |
| Pro+ per month (SEO + AI Search) | €286 | €238 | 15 websites to monitor; 1,500 keywords to track daily; 100 prompts to track daily |
| Advanced custom pricing (SEO + AI Search) | — | — | 40+ websites to monitor; 5,000 + keywords to track daily; unlimited prompts to track daily; advanced API data integration; team users |
Free trial: 7-day free trial, cancel anytime. Free plan: yes.
Prices checked on on the official Semrush pricing page. “—” = not published.
All Semrush plans, limits and annual prices →
Frequently asked questions
Is there a free plan or trial?
Yes. The free plan is for trying the platform, needs no credit card, and includes 1 demo project and 10 reports per day. The site also offers a seven-day free trial that can be cancelled anytime.
Does Semrush track AI search visibility?
Yes. The site describes prompt-level visibility tracking and AI market share analysis. The Starter plan lists 50 prompts to track daily and Pro+ lists 100.
Is there an API or MCP access?
The pricing page lists MCP access from the Starter plan and advanced API data integration on the Advanced plan.
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