Search Atlas vs Semrush (2026)
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Verdict
- Pick Search Atlas if in search atlas vs semrush you want a platform that deploys SEO fixes, writes content and runs ads for you, with white-label reporting from Pro; Starter is $99 per month.
- Pick Semrush if you want research tools first: keyword database, competitor views and AI visibility tracking, with a free plan and a 7-day trial; paid plans start at €134 per month.
- Price: Search Atlas Starter $99, Growth $199, Pro $399, Agency from $999 per month (USD); Semrush SEO €134, Starter €190, Pro+ €286 monthly or €238 yearly (EUR). Currencies differ.
Search Atlas
Automates SEO, AI search visibility, ads and content for brands and agencies
From $99/mo · Free trial
Try Search Atlas free
Semrush
SEO and AI search visibility: keyword research, rank tracking, competitor analysis
From €134/mo · Free trial
Try Semrush freeSide by side
| Feature | Search Atlas | Semrush |
|---|---|---|
| Category | AI SEO & GEO | AI SEO & GEO |
| Price from (monthly billing) | $99/mo | €134/mo |
| Lowest annual-billing price | not published | €238/mo |
| Plans | Starter, Growth, Pro, Agency | SEO, Starter, Pro+, Advanced |
| Free plan | No | Yes |
| Free trial | 7-day free trial | 7-day free trial, cancel anytime |
| API | not published | Yes |
| Platforms | slack | not published |
| Key limits | Starter: 50,000 Universal Credits a month; 1 project · 1 seat; Tracked Keywords 2,000 · Growth: 120,000 Universal Credits a month; 2 projects · 3 seats; Tracked Keywords 3,500 | SEO: 5 websites to monitor; 500 keywords to track daily; Position Tracking; Site Audit · Starter: 5 websites to monitor; 500 keywords to track daily; 50 prompts to track daily; 1 domain for AI brand performance; 300 AI visibility reports per day; MCP access |
| Pricing page | Official pricing page checked 2026-10-20 | Official pricing page checked 2026-10-26 |
Cost for Entry / Mid / Large projects or websites
Search Atlas: plan price per month with 1, 2, 4 or 10 projects included. Semrush: plan price per month with 5, 5, 15 or 40+ websites to monitor. USD against EUR, so totals are not compared.
| projects or websites | Search Atlas | Semrush |
|---|---|---|
| Entry | $99/mo (Starter: 1 project, 1 seat, 2,000 tracked keywords) | Free (1 demo project) or €134/mo (SEO: 5 websites, 500 keywords daily) |
| Mid | $399/mo (Pro: 4 projects, 5 seats, 6,000 tracked keywords) | €286/mo monthly · €238/mo billed yearly (Pro+: 15 websites, 1,500 keywords) |
| Large | From $999/mo (Agency: 10 projects, 10 seats, 50,000 tracked keywords) | Advanced: custom price, 40+ websites, unlimited prompts; demo request |
Search Atlas shows monthly prices only and no yearly rates; Agency is a starting price that routes to sales. Semrush Advanced is not published, and Additional Users start at €43 per month. Both tools measure usage differently, with Universal Credits at Search Atlas and tracked keywords and prompts at Semrush.
Which one to choose
Choose Search Atlas if…
- You want fixes deployed to your site automatically and kept under monitoring.
- You run an agency and need white-label dashboards, projects and seats for clients.
- You want content, Google Ads, Meta ads and Business Profile upkeep in the same subscription.
Choose Semrush if…
- You want to explore for free first: 1 demo project and 10 reports per day, no card.
- You need keyword research, competitor ads, backlinks and traffic views.
- You want MCP access to Semrush data inside AI assistants from the Starter plan.
Pros and cons
Search Atlas: Pros
- OTTO SEO detects problems, deploys fixes and keeps monitoring
- Every plan publishes to any CMS, including WordPress, Shopify and Webflow
- Pro adds white-label dashboards and reporting
- 7-day trial with free 1-on-1 onboarding
Search Atlas: Cons
- No free plan, and no yearly prices on the pricing page
- Agency is priced from $999 and routes to sales
- Starter has 0 LLM Visibility projects; AI tracking starts at Growth
- A shared credit pool caps total usage
Semrush: Pros
- Free plan with no credit card, plus a seven-day free trial
- Keyword research on a 28B+ term database
- Tracks classic SEO rankings and AI visibility
- Published prices for SEO, Starter and Pro+ with yearly options
Semrush: Cons
- Free plan limited to 1 demo project and 10 reports per day
- Advanced pricing is custom
- Share of Voice is available only on Advanced
- Additional Users is a paid add-on from €43 per month
Head to head
Doing the work or finding the work
Search Atlas describes skills that act: OTTO SEO deploys technical and on-page fixes, Content Genius writes and publishes, and other skills handle landing pages, ads and Business Profile upkeep. Semrush's pages centre on research and measurement: a competitor view of keywords, ads, backlinks and traffic, daily rank tracking, audits and content scoring. Pick by whether you want tools that execute or data to decide with.
Limits and who they suit
Search Atlas scales with credits (50,000, 120,000, 400,000, 1,000,000+), projects (1, 2, 4, 10) and seats (1, 3, 5, 10). Semrush scales with websites (5, 15, 40+), daily keywords and prompts. Agencies get white-label from Search Atlas Pro; on Semrush the cards mention team users on Advanced, which has no published price.
AI answer tracking
Both track brand appearance in AI answers. Search Atlas covers ChatGPT, Gemini and Google AI Mode and begins at Growth. Semrush offers prompt-level tracking with AI market share analysis, with 50 prompts daily on Starter and 100 on Pro+. The two AI tracking features are described differently, so check vendor demos.
Frequently asked questions
Is Search Atlas cheaper than Semrush?
The currencies differ, so there is no direct total. Search Atlas starts at $99 per month with Growth at $199; Semrush SEO is €134 per month and Pro+ is €286, or €238 billed yearly. Semrush also has a free plan, which Search Atlas lacks.
Does Search Atlas or Semrush have a free plan?
Semrush does: 1 demo project and 10 reports per day across the vital tools, without a credit card, plus a seven-day free trial. Search Atlas has no free plan, only a 7-day trial with free 1-on-1 onboarding. Starter then costs $99 per month, billed monthly.
Search Atlas vs Semrush on Reddit: which do agencies prefer?
Reddit opinions are outside the verified cards and are not used. By vendor pages: Search Atlas lists white-label dashboards from Pro at $399 per month and 10 projects on Agency; Semrush lists team users and 40+ websites on Advanced, whose price is not published.
How many projects or websites can I manage?
Search Atlas allows 1 project on Starter, 2 on Growth, 4 on Pro and 10 on Agency. Semrush allows 5 websites on SEO and Starter, 15 on Pro+ and 40+ on Advanced. A project and a monitored website are not identical units, so check how each vendor counts.
Which one includes ad management?
Search Atlas lists Google Ads campaign management and Meta ad campaigns, with the ad studios starting at Growth. Semrush's card mentions a competitor view of ads and paid strategy research rather than running campaigns. For managing ads from the platform, Search Atlas is the one described.
Other comparisons and alternatives
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How we check
Plans, prices, trials and limits in the table are copied from each tool's card, which is built from the vendor's official pages and dated. The page is only as fresh as the older of the two checks above. How we review.
Sources: Search Atlas official site, Semrush official site.
Data is collected and checked by AI agents from official vendor pages; the owner is responsible for the project.
Partner link: we may earn a commission at no extra cost to you. It never changes our order or verdicts. Affiliate disclosure