Attentive review: SMS, email, RCS and push marketing platform with modular, quote-based pricing

What Attentive does

Sends personalized SMS, MMS, email, RCS and push messages, with journeys, AI copy tools and list-growth features.

Attentive is a marketing platform for sending personalized messages to customers over SMS, MMS, email, RCS and push notifications. Its homepage positions it for ecommerce and retail brands, among other industries, and it describes a single customer ID that recognizes the same person across channels.

On the product side, the pricing page lists pre-built cross-channel journeys, campaign builders, A/B testing frameworks, campaign and segment reporting, a creative brand kit and built-in TCPA and compliance tools. Optional AI products cover send-time and segmentation optimization (AI Pro), list growth through sign-up units and landing pages (AI Grow), and triggered welcome and abandonment journeys (AI Journeys). AI Essentials, included with all plans, helps generate messages and subject lines.

Pricing is not published on the official site. Attentive says it builds a modular plan around your message volume, subscriber list size, number of channels and chosen AI products. Pricing is usage-based with no credit system. AI Pro and AI Grow carry a flat monthly fee, while AI Journeys is billed per click. Discounts are offered when channels or premium AI products are bundled. The vendor says it offers free trials, requested through a form, but does not state a trial length. Integrations with ecommerce, customer service and loyalty tools are offered, along with APIs for custom builds.

• SMS, MMS, email, RCS and push messaging
• Cross-channel journeys
• AI message and subject line generation
• Send-time and segmentation optimization
• Sign-up units and personalized landing pages
• A/B testing
• TCPA and compliance tools
• Pre-built integrations and APIs

Our take

Attentive fits brands that want SMS, email, RCS and push handled in one system and are ready to talk to a sales team to get a quote. The modular structure lets you pay for only the channels and AI tools you pick, and bundling can lower the cost. The trade-off is transparency: no prices are published, so you cannot compare it with other tools before a conversation, and the free trial length is not stated. Small teams wanting a self-serve plan with a visible price will not find one on the official pages. We have not tested the product; this summary rests on the vendor's pages.