Convert Insights review: A/B testing, personalization and server-side experiments with published USD pricing

What Convert Insights does

Convert Experiences is the experimentation suite from Convert Insights Inc., aimed at growth and marketing teams, CRO agencies, developers and web managers. It runs A/B tests, split URL tests, multipage tests, multivariate tests, price tests and multi-arm bandit tests, and it adds server-side experimentation through 6 SDKs covering Ruby, Python, JavaScript, PHP, Android and iOS. Targeting, goals, a statistics engine with Frequentist and Bayesian options, sample ratio mismatch checks and collision prevention are part of the product, along with heatmaps and session recordings.

AI features include a remote MCP server that lets outside AI agents operate an account, and Convert Intelligence, an in-app assistant that the pricing page marks as Beta. The vendor lists 100+ integrations and API access on every plan.

Prices are published in USD and exclude tax. Growth costs $399 per month billed monthly or $299 per month billed yearly. Pro costs $599 per month billed monthly or $420 per month billed yearly. Enterprise is priced on request and sold only as an annual plan. Plans are sized by monthly tested users: Growth and Pro both start at 100K per month, and extra users can be bought when traffic goes over, though those overquota charges can be disabled. The pricing FAQ places multivariate, multipage and full-stack testing in Pro. Every plan can be tried for 15 days without a credit card. The pages do not describe a permanent free plan.

• A/B, split URL and multipage testing
• Multivariate, price and multi-arm bandit tests
• Server-side experimentation with 6 SDKs
• Heatmaps and session recordings
• Frequentist and Bayesian statistics engine
• Sample ratio mismatch checks
• Remote MCP server for AI agents
• Convert Intelligence in-app assistant (Beta)
• API access and 100+ integrations

Our take

Convert Experiences suits teams and agencies that want a broad testing toolkit with prices stated openly rather than negotiated, and that can cover the entry price of $299 per month billed yearly or $399 per month billed monthly. Developers get server-side SDKs and an API, and AI-minded teams get an MCP server. It fits less well if you need a permanent free tier, since the pages only describe a 15-day trial, or if you expect help with custom development, which no plan includes. Enterprise buyers must ask for a quote, and traffic above the plan quota can add cost unless overquota charges are disabled.