GrowSurf review: Referral and affiliate program software for teams that reward customers and partners
Referral and affiliate program software for teams that reward customers and partners
Starts at $179/mo, free plan: no, free trial: 14-day free trial, no credit card required, prices checked on October 20, 2026.
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What GrowSurf does
GrowSurf is software for running referral and affiliate programs. Companies with an existing base of customers, users, patients, members or partners can give each person a personal share link and reward them when someone they referred signs up or buys.
The vendor describes the product as white-labeled, so the program appears inside your own product under your brand. Links are generated automatically, rewards can be sent automatically, and Zapier or webhooks cover other reward types. Reward formats include single-sided, double-sided, milestone and leaderboard, and the site lists AI help for reward ideas and promotional copy, plus fraud controls and an analytics dashboard. For developers there is a REST API, a JavaScript SDK, iOS and Android SDKs, and webhooks.
The Startup plan starts at $179 per month billed monthly, or $125 per month billed yearly, and covers up to 5,000 participants. The Business plan starts at $449 per month billed monthly, or $314 per month billed yearly, with tiers up to 150,000 participants. Larger programs get a custom quote. There is no free referral plan, but a 14-day free trial is offered with no credit card required.
- White-labeled program under your brand
- Automatic gift card, cash or credit rewards
- Single-sided, double-sided, milestone and leaderboard rewards
- AI reward and promotional copy suggestions
- Fraud protection with auto-blocking of fraudulent referrals
- Real-time analytics dashboard
- REST API, webhooks and SDKs for web, iOS and Android
Pros and cons
Pros
- 14-day free trial with no credit card required, so you can evaluate before paying
- Pricing is based on participants rather than your whole user base
- Supports several reward types, including double-sided, milestone and leaderboard rewards
- Offers a REST API, webhooks and SDKs for web, iOS and Android
- Both referral and affiliate programs are available from the same vendor
Cons
- No free plan for referral programs; every referral plan is paid
- Cost rises with participant tiers, and exceeding a limit can trigger a prorated upgrade
- Tax forms and 1099 filing are charged separately
- Some integrations, such as Salesforce and Marketo, require an annual plan
- Programs above 150,000 participants need a custom quote with no published price
Our take
GrowSurf suits companies that already have customers, users or partners who could refer others and that want a branded program running inside their product without building tracking and reward logic themselves. Developers get an API and SDKs, and non-developers get a dashboard. It fits less well if you want a free referral plan: referral pricing is paid, and because it scales with participants, the monthly bill rises as the program grows. Tax forms and 1099 filing are charged separately, and a few integrations need an annual plan. The pricing page only lists plan prices, so check whether the tiers fit your expected participant count before committing.
Comparisons and lists with GrowSurf
Coming soon
Coming soon — we are writing comparisons that include GrowSurf.
GrowSurf pricing
| Plan | Monthly billing | Annual billing (per month) | Limits / what’s included |
|---|---|---|---|
| Startup per month, from (price depends on participant tier) | $179 | $125 | Up to 2,500 or 5,000 participants; 2 referral programs; 2 team members |
| Business per month, from (price depends on participant tier) | $449 | $314 | Up to 10,000 to 150,000 participants depending on tier; 5 referral programs; 5 team members; custom referral portal domain |
| Custom | — | — | For more than 150,000 participants; custom quote |
Free trial: 14-day free trial, no credit card required. Free plan: no.
Prices checked on on the official GrowSurf pricing page. “—” = not published.
All GrowSurf plans, limits and annual prices →
Frequently asked questions
Does GrowSurf have a free plan?
Not for referral programs: every referral plan is paid, but it starts with a 14-day free trial with no credit card required. The pricing FAQ says affiliate programs have a Free plan at $0 per month plus a 3% success fee on referral revenue.
How much does GrowSurf cost for referral programs?
The Startup plan starts at $179 per month billed monthly, or $125 per month billed yearly. The Business plan starts at $449 per month billed monthly, or $314 per month billed yearly. Prices depend on the participant tier, and all prices are in USD.
What happens if I go over my participant limit?
GrowSurf can automatically move you to the next tier on a prorated basis, according to its pricing FAQ.
Does GrowSurf offer an API and mobile SDKs?
Yes. The site lists a REST API, a JavaScript SDK, an iOS SDK, an Android SDK and webhooks.
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