Leonardo.ai review: Generative AI platform for images and video with a free plan, paid tiers, teams and API
Generative AI platform for images and video with a free plan, paid tiers, teams and API
Starts at $12/mo, free plan: yes, prices checked on October 30, 2026.
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What Leonardo.ai does
Generates images and video from prompts or custom models, edits them while keeping key elements, and upscales assets for print or high-resolution use.
Leonardo.Ai is a generative AI platform for making images and video. You start from a text prompt or a custom model, then refine the result with editing tools that keep characters, composition and style intact, and upscale assets for print or high-resolution screens. The vendor names artists, designers, animators, photographers, marketers and developers as its audience, and it also sells Teams and API options.
Pricing is token based and freemium. Essential is $ 12 /month, Premium is $ 30 /month and Ultimate is $ 60 /month, all excluding tax. Paid tiers open 80+ models, private creations and personal model training of 10, 20 or 50 models. A toggle labelled 'Up to 20% off' for yearly payment exists, but the page text does not give yearly per-month prices.
Team Starter shows $ 24 / seat and Team Growth shows $ 48 / seat, with shared token pools. The page text does not say whether those figures belong to monthly or yearly billing. Premium, Ultimate and team plans add relaxed generation, which keeps working after tokens run out but only on selected models. Token top-up packs are for paid users only. A pay-as-you-go API allows up to 10 concurrent generations, and a custom API tier goes through the sales team.
- Image generation from prompts or custom models
- Video generation from visuals
- Image and video editing
- Upscaling for print and high-resolution use
- Train or fine-tune your own models
- 80+ models on paid plans
- Relaxed generation for selected models
- Team plans with shared tokens and per-seat pricing
- Developer API
Good for / Not for
Good for
- Individual creators who want to test image generation on a free plan with a daily token allowance
- Hobbyists and active creators who want private creations and personal model training on a paid tier
- Teams that want shared token pools and per-seat plans
- Developers who want a pay-as-you-go API
Not for
- Anyone who wants unlimited generation on all models, since relaxed generation covers only selected ones
- Users who need private creations on the Free plan, where creations are public
How to start
Limits and gotchas
- Only certain models support relaxed generation, whereas external ones like Nano Banana, GPT Image and Veo will consume tokens every time. source
- Only paying users can buy extra packs of tokens. source
- Listed prices exclude tax; downgrades apply once the billing cycle ends. source
- For users on the free tier, Leonardo.Ai retains the right to distribute, modify, reproduce and use their images. source
From the official site and docs of Leonardo.ai, checked on October 30, 2026.
Pros and cons
Pros
- Paid plans give access to 80+ models and private creations
- Users can train their own models, with 10, 20 or 50 per month on Essential, Premium and Ultimate
- Premium, Ultimate and team plans keep generating on selected models after tokens run out
- A Free plan exists at $ 0 /month, so you can try the platform before paying
- An API is available, including a pay-as-you-go option and a custom tier
Cons
- The Free plan has Auto Only model access and public creations
- Relaxed generation covers only selected models; third-party models always use tokens
- Free tier users grant Leonardo.Ai rights to use, reproduce, modify and distribute their images
- Team per-seat prices come without a stated billing period, and yearly per-month prices are not published
- Token top-up packs are only for paid users, and listed prices exclude tax
Our take
Leonardo.Ai fits creators and small teams who want image generation, video, editing and upscaling in one place and want to try a free plan before paying. Paid tiers add private creations, 80+ models and personal model training, while team plans share token pools across seats. It fits less well if you expect unlimited use across the board: relaxed generation covers only selected models, and third-party models such as Nano Banana, GPT Image and Veo always consume tokens. Free-tier users also grant Leonardo.Ai broad rights over their images. Team prices are shown without a stated billing period, so confirm the exact amount at checkout.
Comparisons and lists with Leonardo.ai
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Coming soon — we are writing comparisons that include Leonardo.ai.
Leonardo.ai pricing
| Plan | Monthly billing | Annual billing (per month) | Limits / what’s included |
|---|---|---|---|
| FREE | Free | — | Fast Tokens 150 / day; Model Access Auto Only; creations are public; 1 personal collection |
| Essential | $12 | — | ex. tax; Fast Tokens 8,500 / month; Token Bank 25,500; 80+ Models; 10 personal AI models |
| Premium | $30 | — | ex. tax; Fast Tokens 25,000 / month; Token Bank 75,000; 20 personal AI models; unlimited relaxed image generation for select models |
| Ultimate | $60 | — | ex. tax; Fast Tokens 60,000 / month; Token Bank 180,000; 50 personal AI models; unlimited relaxed image and video generation for select models |
| Team Starter per seat | — | — | Page text shows one price only: $ 24 / seat ($ 72 / month for the displayed seat count). It does not say whether this is the Pay Monthly or Pay Yearly toggle state, so monthly and annual are left null. ex. tax; 75,000 Shared Tokens; Fast Tokens Per Seat 25,000 |
| Team Growth per seat | — | — | Page text shows one price only: $ 48 / seat ($ 144 / month for the displayed seat count). It does not say whether this is the Pay Monthly or Pay Yearly toggle state, so monthly and annual are left null. ex. tax; 180,000 Shared Tokens; Fast Tokens Per Seat 60,000 |
Free trial: none listed. Free plan: yes.
Prices checked on on the official Leonardo.ai pricing page. “—” = not published.
All Leonardo.ai plans, limits and annual prices →
Frequently asked questions
How much do the plans cost?
Free is $ 0 /month. Essential is $ 12 /month, Premium $ 30 /month and Ultimate $ 60 /month, all excluding tax. Team Starter shows $ 24 / seat and Team Growth $ 48 / seat; the page text does not say which billing period those team prices apply to. A yearly toggle is labelled 'Up to 20% off', but yearly prices are not stated.
What happens when I run out of tokens?
Paid users can buy token top-up packs. On Premium, Ultimate and team plans, relaxed generation continues for selected models without tokens, but other models, including third-party ones, always need tokens.
Does Leonardo.Ai have an API?
Yes. The pricing page lists a pay-as-you-go API with up to 10 concurrent generations, plus a custom API tier you can contact the vendor about.
Can I use generated images commercially?
According to the pricing page, paid subscribers keep full ownership and can use images commercially. Free tier users get a non-exclusive, royalty-free licence for commercial use, while Leonardo.Ai holds rights to their images.
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