Mailchimp review: Email and SMS marketing platform with automation, templates and a free plan
Email and SMS marketing platform with automation, templates and a free plan
Starts at €11.77/mo, free plan: yes, free trial: 14-day free trial of Standard or Essentials, prices checked on October 30, 2026.
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What Mailchimp does
Mailchimp is a marketing platform for sending email campaigns and, in select markets, SMS messages. It covers the usual jobs of a small marketing team: designing emails from customizable templates, scheduling sends, building automation flows, collecting subscribers through popup forms, and splitting audiences into segments. The vendor also lists A/B and multivariate testing, predictive segmentation, and a generative AI assistant called Intuit Assist, which its disclaimers describe as beta, English only and available to certain paid users.
The official pages mention more than 300 integrations, with Shopify, WordPress and Canva given as examples.
Pricing is built around four plans: Free, Essentials, Standard and Premium. Prices depend on how many contacts you store. On the euro pricing page, Free costs €0 per month and allows 250 contacts and 500 sends per month. Paid plans start at €11.77 per month for Essentials, €18.10 per month for Standard and €316.81 per month for Premium. The page says non-USD prices are estimates and exclude taxes. Standard and Essentials come with a 14-day free trial, and businesses with 10,000+ contacts can get 15% off the first 12 months. Each paid plan caps monthly sends at a multiple of your contact count, and overages are billed automatically. SMS is a separate add-on, unavailable on the Free plan.
- Email campaign templates
- Marketing automation flows
- A/B and multivariate testing
- Email scheduling
- Popup forms
- Predictive segmentation
- Generative AI assistant (Intuit Assist, beta)
- SMS add-on on paid plans in select markets
- Integrations with Shopify, WordPress, Canva
Pros and cons
Pros
- Free plan at €0 per month with 250 contacts and 500 sends per month
- 14-day free trial of Standard or Essentials
- Automation flows, A/B testing, scheduling and popup forms are described on the pricing page
- Lists more than 300 integrations, including Shopify, WordPress and Canva
- Paid tiers show a clear starting price: €11.77, €18.10 and €316.81 per month
Cons
- Free plan sending pauses when its contact or send limit is exceeded
- SMS is not available on Free and needs a paid plan plus an approval application
- Paid plans bill overages automatically when contact or send limits are exceeded
- Euro prices are estimates based on exchange rates and exclude taxes
- Premium starts at €316.81 per month, much higher than Standard at €18.10
Our take
Mailchimp fits small and growing businesses that want email campaigns, automation and optional SMS in one place, and that like to start on a free plan before paying. The Free plan is tight, with 250 contacts and 500 sends per month, so growing lists will move to a paid tier quickly. Cost scales with contact count, and the Premium starting price is far above the other tiers. SMS needs a paid plan, an application and approval. The pages do not state platform or API support, so check those before committing.
Comparisons and lists with Mailchimp
Coming soon
Coming soon — we are writing comparisons that include Mailchimp.
Mailchimp pricing
| Plan | Monthly billing | Annual billing (per month) | Limits / what’s included |
|---|---|---|---|
| Free per month | Free | — | 1 seat, 1 audience, max 250 contacts, up to 500 sends per month (250 max per day) |
| Essentials per month, starts at (depends on contact count) | €11.77 | — | Plan includes 500 contacts; monthly email send limit is 10 times maximum contact count; 14-day free trial |
| Standard per month, starts at (depends on contact count) | €18.10 | — | Plan includes 500 contacts; monthly email send limit is 12 times maximum contact count; 14-day free trial |
| Premium per month, starts at (depends on contact count) | €316.81 | — | Plan includes 10,000 contacts; monthly email send limit is 15 times maximum contact count |
Free trial: 14-day free trial of Standard or Essentials. Free plan: yes.
Prices checked on on the official Mailchimp pricing page. “—” = not published.
All Mailchimp plans, limits and annual prices →
Frequently asked questions
Does Mailchimp have a free plan?
Yes. The Free plan costs €0 per month and includes 1 seat, 1 audience with up to 250 contacts, and up to 500 sends per month (250 max per day).
How long is the free trial?
The free trial of Standard or Essentials lasts 14 days. Valid payment information must be provided when enrolling.
How much do the paid plans cost?
On the euro pricing page, Essentials starts at €11.77 per month, Standard at €18.10 per month and Premium at €316.81 per month. Prices depend on contact count and are estimates that exclude taxes.
Can I send SMS on the Free plan?
No. The pricing page says SMS is not available for Free marketing plans. It is an add-on to paid plans in select markets.
What happens if I exceed my limits?
On the Free plan, sending is paused. After the trial on paid plans, Mailchimp automatically bills you for overages.
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