Ocoya review: AI social media scheduling and content creation for creators, small brands and agencies

What Ocoya does

Ocoya is a social media management product that uses AI to write, design and schedule posts. You describe your brand once, and it builds a brand kit covering voice, colours and audience, which then guides each caption, visual and hashtag set it generates. Posts are scheduled from a single calendar across many networks, and captions can be translated into 37 languages.

Beyond single posts, Ocoya offers campaigns. A social campaign plans a run of posts from a goal, while a blog campaign researches keywords and writes full-length articles for publishing to your blog. Both arrive as drafts for your approval. Other areas include a social inbox for DMs, comments and mentions, visual workflows for posting and replies, a REST API, and MCP access so assistants such as Claude or ChatGPT can operate it.

There is no free plan, but every plan starts with a 7-day free trial that needs a payment card. The prices on the pricing page are in USD and are monthly-billed prices, shown with VAT added where applicable: Starter is $29 per month billed monthly (1 user, 5 social profiles, 300 credits), Team is $79 per month billed monthly (5 users, 20 profiles, 1,500 credits) and Agency is $199 per month billed monthly (20 users, 100 profiles, 5,000 credits). A Yearly option is labelled 2 months free, but the page text gives no yearly-billed per-month price. Credits refresh every month, and custom plans exist for larger businesses.

• Single calendar for scheduling across networks
• Brand kit applied to generated posts
• Translation into 37 languages
• Social campaigns planned from a goal
• Blog campaigns with keyword research
• Social inbox for DMs, comments and mentions
• Visual workflows for posting and replies
• REST API and MCP access

Our take

Ocoya fits creators, small brands and agencies that want one place to generate, schedule and manage social content, particularly those who also want to drive it from an AI assistant or API. The plan structure is clear, with seats, profiles and credits rising together. The trade-offs: there is no free plan, only a card-required trial, and the yearly-billed price is not stated, so the real cost of annual billing cannot be confirmed from the page. Heavy campaign use will draw on a fixed monthly credit pool. Large organizations need to talk to the vendor for a custom plan. This take rests only on the official pages, not on any use of the product.