OptimizePress review: WordPress plugin suite for landing pages, funnels, checkouts and courses

What OptimizePress does

Adds landing pages, funnels, checkouts and course or membership sites to a self-hosted WordPress website.

OptimizePress is a set of WordPress plugins for people who sell their own digital products, courses or consulting services. It lets you build landing pages, sales pages, funnels, checkout pages and membership or course sites on a WordPress site you host yourself, with a drag-and-drop editor.

The suite is split into parts. The Builder handles pages, Funnels adds upsell and downsell flows, Checkouts accepts Stripe and PayPal payments on your own website, and Mentor covers online courses, membership sites and protecting pages. ThemeBuilder is for designing a blog, and Flow automates WordPress processes without third-party tools. The vendor also describes funnel stats and split testing for tracking conversions, and native connections to email marketing services plus a Zapier option for opt-in forms.

Pricing is paid and billed per year. The pricing page lists Launch at $129 per year for 1 site, Scale at $199 per year for 5 sites and Elevate at $249 per year for 25 sites, all excluding tax and renewing annually at the same price. Launch focuses on building pages, while Scale is described as including all of the plugins. Elevate adds client-site use and agency allowances. The pages show no free plan and no free trial, but they do state a 30-day money back guarantee. Because the suite runs on WordPress, you need your own hosting. Monthly billing is not shown.

• Drag-and-drop landing page builder
• Funnels with upsells and downsells
• Checkouts with Stripe and PayPal
• Online courses and membership sites
• ThemeBuilder for blog design
• Flow for WordPress automation
• Funnel stats and split testing
• Email marketing and Zapier integrations

Our take

OptimizePress suits coaches, consultants and online sellers who already use WordPress, or are willing to host a WordPress site, and want pages, funnels, checkouts and courses in one plugin suite with a yearly fee instead of several separate tools. The vendor's pages describe the suite in these terms. It fits less well if you want a hosted tool with no WordPress setup, a free plan, or monthly billing, since none of these are shown on the official pages. Plans are limited by the number of sites you can install on, so agencies and multi-site owners should compare Scale and Elevate. The 30-day money back guarantee reduces the risk of testing it yourself.