Unbounce review: Landing page builder with A/B testing and AI traffic routing for marketers and agencies
Landing page builder with A/B testing and AI traffic routing for marketers and agencies
Starts at $29/mo, free plan: no, free trial: 14-day free trial, no credit card required, prices checked on October 25, 2026.
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What Unbounce does
Unbounce is a landing page platform aimed at marketers and agencies. You assemble landing pages, popups and sticky bars from templates with a drag-and-drop editor, and you can add custom scripts or code when you need more control over the look of a campaign. Dynamic text replacement lets a page echo the keywords a visitor searched for.
Testing is part of the same product. You can create page variants and run A/B tests without writing code, and higher plans add unlimited variants, manual traffic allocation and confidence intervals. The top self-serve plan adds AI traffic routing, which sends each visitor to the page most likely to convert. Unbounce also offers an MCP connection so assistants such as Claude and ChatGPT can work with your pages, and it connects to tools like Salesforce, Hubspot and Zapier, plus webhooks.
There is no free plan. Every account starts with a 14-day trial, and the pricing page says no credit card is required. Paid self-serve plans are Starter, Build, Experiment and Optimize. Starter costs $29 per month billed monthly, or $22 per month billed yearly. Build is $99 monthly or $74 billed yearly, Experiment is $149 monthly or $112 billed yearly, and Optimize is $249 monthly or $187 billed yearly. Concierge and Agency plans have custom pricing. Plans differ in pages, traffic volume, users, root domains and AI credits.
- Drag-and-drop landing page builder
- Popups and sticky bars
- No-code A/B testing
- Dynamic text replacement
- MCP connection to AI assistants
- Lead gen forms
- Free hosting or publishing to your own domain
Pros and cons
Pros
- Builds landing pages, popups and sticky bars in one editor with templates and custom scripts
- No-code A/B testing, with unlimited variants on the Experiment plan
- AI traffic routing on the Optimize plan and an MCP connection for AI assistants
- Connects to Salesforce, Hubspot, Zapier and webhooks
- Yearly billing lowers the monthly price, for example Starter at $22 instead of $29
Cons
- No free plan; only a 14-day trial
- Starter is limited to 5 pages and traffic volume up to 500
- Exceeding limits can bring a one-time overage fee
- Concierge and Agency prices are not published, and platform and API details are not stated
Our take
Unbounce suits marketers and agencies that want one place to build landing pages, run A/B tests and optimize traffic, without developer help for routine work. The plan ladder is clear: A/B testing arrives at Experiment and AI traffic routing at Optimize, so the features you need decide the price you pay. It is a weaker fit if you want a permanent free tier, since only a 14-day trial exists. Starter is capped at 5 pages and traffic up to 500, so small sites may outgrow it quickly. Larger needs go through sales for custom pricing. The pages do not state platform or API details, so check those before committing.
Comparisons and lists with Unbounce
Coming soon
Coming soon — we are writing comparisons that include Unbounce.
Unbounce pricing
| Plan | Monthly billing | Annual billing (per month) | Limits / what’s included |
|---|---|---|---|
| Starter per month | $29 | $22 | 5 pages; traffic volume up to 500; 1 user; 1 root domain; 4,000 AI credits |
| Build per month | $99 | $74 | Unlimited pages; traffic volume up to 20k; 1 user; 1 root domain; 30,000 AI credits |
| Experiment per month | $149 | $112 | Unlimited A/B testing; unlimited pages; traffic volume up to 30k; 3 users; 2 root domains; 40,000 AI credits |
| Optimize per month | $249 | $187 | AI traffic routing; unlimited pages; traffic volume up to 50k; 5 users; 3 root domains; 80,000 AI credits |
| Concierge custom pricing | — | — | Custom pricing; contact sales |
| Agency custom pricing | — | — | Custom pricing; contact sales |
Free trial: 14-day free trial, no credit card required. Free plan: no.
Prices checked on on the official Unbounce pricing page. “—” = not published.
All Unbounce plans, limits and annual prices →
Frequently asked questions
Does Unbounce have a free plan?
No. The pricing page describes a 14-day trial with no credit card required, and payment details are only requested if you continue with a paid plan.
How much does Unbounce cost?
Starter is $29 per month billed monthly or $22 per month billed yearly. Build is $99 or $74, Experiment is $149 or $112, and Optimize is $249 or $187. Concierge and Agency plans have custom pricing.
Can I use Unbounce with AI assistants?
Yes. Its MCP connects to AI assistants like Claude and ChatGPT, and the vendor says it is available on all plans, including the trial.
What happens if I exceed my traffic limits?
According to the pricing page, pages keep running and any overage fees are charged as a one-time amount based on the extra usage. You can also upgrade to a higher plan.
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