ActiveCampaign review: Marketing automation for email and cross-channel campaigns, with AI builders
Marketing automation for email and cross-channel campaigns, with AI builders
Custom (contact sales), free plan: no, free trial: 14-day free trial with full platform access, prices checked on October 25, 2026.
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What ActiveCampaign does
Builds multi-step marketing automations and email campaigns, with AI builders, and extends to SMS, WhatsApp and CRM through add-ons.
ActiveCampaign is a marketing automation platform. Its pricing page lists multi-step automations, AI-powered automation and campaign builders, and email campaigns that start from a library of 250+ pre-built templates. Higher plans add more: cross-channel marketing and landing pages with site messages from Plus, and predictive sending at each contact's best time from Pro.
Four plans are listed. Starter is described as a way to get first automations live. Plus is for growing teams that want more personal messages. Pro is for marketers who want AI to optimize every send. Enterprise is for larger teams with complex data and support needs. Stated limits differ by plan. Starter allows 10,000 email sends per month, 15 active business goals and 5 actions per automation. Plus also allows 10,000 sends, with 25 active business goals. Enterprise allows 15,000 sends and includes 5 user seats. Every plan includes AI credits, and more can be added.
WhatsApp marketing and SMS marketing automation are sold as add-ons, as are the CRM extensions Pipelines and sales engagement. A connector works with ChatGPT and Claude.
Plan prices are not shown in the pricing text captured from the official site. The vendor says it will put together a pricing package based on your numbers and goals. The site mentions a 14-day free trial with full platform access, and a guarantee of results in 30 days or your money back. No free plan is stated.
- Multi-step marketing automation
- AI-powered automation and campaign builders
- Email campaigns with 250+ pre-built templates
- Predictive sending at each contact's best time (Pro and above)
- Cross-channel marketing (Plus and above)
- Landing pages and site messages (Plus and above)
- WhatsApp and SMS add-ons
- Connector for ChatGPT and Claude
Good for / Not for
Good for
- Marketing teams that want to launch first automations on the Starter plan
- Growing teams that want cross-channel campaigns and landing pages (Plus and above)
Not for
- Buyers who need a free plan, since none is stated
- Teams that need to compare published plan prices before talking to the vendor
How to start
Limits and gotchas
- Starter allows 10,000 email sends per month, 15 active business goals and 5 actions per automation. source
- Pro allows 12,000 email sends per month and Enterprise allows 15,000, with 5 user seats included. source
- Every plan includes AI credits; more can be added from checkout or your account. source
- WhatsApp and SMS marketing are add-ons, not part of the base plans. source
From the official site and docs of ActiveCampaign, checked on October 25, 2026.
Pros and cons
Pros
- Four plans, from Starter to Enterprise, with send allowances from 10,000 to 15,000 per month
- 14-day free trial with full platform access
- Email campaigns can start from 250+ pre-built templates
- Connector supports ChatGPT and Claude
- Higher plans add cross-channel marketing, landing pages and predictive sending
Cons
- Plan prices did not appear in the captured pricing page text; check the live page or request a tailored quote
- No free plan is stated on the official pages
- Starter allows only 5 actions per automation and 15 active business goals
- WhatsApp, SMS and the CRM extensions are sold as add-ons
- Predictive sending is listed for Pro and above, and cross-channel marketing for Plus and above
Our take
ActiveCampaign looks like a fit for marketing teams that want automation, email campaigns and AI-assisted builders on one platform, and that are willing to request a tailored price rather than read one off a page. Starter caps automations at 5 actions, so teams planning longer journeys should compare the higher plans. Teams that need SMS or WhatsApp should account for the add-on cost. The 14-day trial is the obvious way to judge fit before committing.
Comparisons and lists with ActiveCampaign
Coming soon
Coming soon — we are writing comparisons that include ActiveCampaign.
ActiveCampaign pricing
| Plan | Monthly billing | Annual billing (per month) | Limits / what’s included |
|---|---|---|---|
| Starter | — | — | 10,000 email sends / month; 15 active business goals; 5 actions per automation |
| Plus | — | — | 10,000 email sends / month; 25 active business goals |
| Pro | — | — | 12,000 email sends / month |
| Enterprise | — | — | 15,000 email sends / month; 5 user seats included |
Free trial: 14-day free trial with full platform access. Free plan: no.
Prices checked on on the official ActiveCampaign pricing page. “—” = not published.
Frequently asked questions
Is there a free trial?
Yes. The vendor's platform page offers a 14-day free trial with full platform access.
Is there a free plan?
No free plan is stated on the official pages.
How much does ActiveCampaign cost?
Plan prices did not appear in the captured pricing page text. The vendor says it will put together a pricing package based on your numbers and goals, so request a quote or check the live page.
Can I add SMS and WhatsApp?
Yes. The pricing page offers WhatsApp marketing and SMS marketing automation as add-ons to extend campaigns.
Can I use it with ChatGPT or Claude?
Yes. The vendor says its connector supports both ChatGPT and Claude.
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