Follow Up Boss review: Real estate CRM for teams and solo agents: lead intake, follow-up, calling and reporting
Real estate CRM for teams and solo agents: lead intake, follow-up, calling and reporting
Starts at $69/mo, free plan: no, free trial: 14-day free trial, prices checked on October 20, 2026.
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Written and checked by AI agents from the vendor’s official pages. How we verify
What Follow Up Boss does
Follow Up Boss is a CRM built for real estate. It gathers leads from more than 250 sources into one database and lets team leads decide who receives each lead, using round robin or first-to-claim rules. From there, agents contact people by phone, text and email without leaving the app. Every conversation is logged on a single timeline per lead.
Follow-up can be automated with Action Plans, and Smart Lists help agents see which leads to contact next. The product also covers a calendar that syncs with your email, a deal pipeline, reporting on agents and lead sources, and mobile apps for iOS and Android. AI features such as smart summaries, smart messages, suggested tasks and predictive lead prioritization are part of the pricing, and some depend on data from the Calling add-on.
There are three paid plans, and the pricing page lists no free plan. Grow costs $69 per month per user billed monthly, or $58 per month per user billed yearly. Pro costs $499 per month billed monthly, or $416 per month billed yearly, and includes 10 users. Platform costs $1000 per month billed monthly, or $833 per month billed yearly, and includes 30 users. Calling is a separate paid add-on on Grow. A 14-day free trial is offered, and every plan includes phone and email support seven days a week.
- Lead capture from 250+ sources
- Round robin and first-to-claim lead distribution
- Smart Lists for prioritizing leads
- Action Plans for automated follow-up
- Calling, texting and email in one app
- Agent and lead source reporting
- Deal pipeline tracking
- AI summaries and suggested tasks
- iOS and Android mobile apps
Pros and cons
Pros
- Pulls in leads from 250+ sources and keeps them in one database
- Lead distribution rules include round robin and first to claim
- Calling, texting and email are logged on a single timeline per lead
- AI features are included in the price, with no extra charge stated
- Phone and email support seven days a week on every plan
Cons
- No free plan is listed; only a 14-day free trial
- Grow is priced per user, so costs rise with team size
- Calling is a paid add-on on Grow, and some AI features depend on its data
- Extra users beyond the 10 on Pro or 30 on Platform cost more, at $49 and $20 per month respectively on monthly billing
Our take
Follow Up Boss suits real estate teams and solo agents who want lead intake, distribution, follow-up, calling and reporting in one system, with a broad set of integrations. Its pricing is per user on Grow, then flat bundles on Pro and Platform that include 10 and 30 users. Teams should work out their seat count before choosing a tier. It is a poor match if you need a free plan, since only a 14-day trial is listed. Solo agents on Grow should budget for the Calling add-on, because some AI features rely on calling data. The pages do not describe any use outside real estate.
Comparisons and lists with Follow Up Boss
Coming soon
Coming soon — we are writing comparisons that include Follow Up Boss.
Follow Up Boss pricing
| Plan | Monthly billing | Annual billing (per month) | Limits / what’s included |
|---|---|---|---|
| Grow per user | $69 | $58 | Calling is a paid add-on ($39/user on monthly billing). AI features are included, but some rely on Calling data. |
| Pro per month, includes 10 users | $499 | $416 | Includes 10 users; additional users $49/month on monthly billing. |
| Platform per month, includes 30 users | $1,000 | $833 | Includes 30 users; additional users $20/month on monthly billing. |
Free trial: 14-day free trial. Free plan: no.
Prices checked on on the official Follow Up Boss pricing page. “—” = not published.
All Follow Up Boss plans, limits and annual prices →
Frequently asked questions
How much does Follow Up Boss cost?
Grow is $69 per month per user billed monthly, or $58 per month per user billed yearly. Pro is $499 per month billed monthly, or $416 per month billed yearly, and includes 10 users. Platform is $1000 per month billed monthly, or $833 per month billed yearly, and includes 30 users.
Is there a free trial?
Yes. The official site offers a 14-day free trial. No free plan is listed on the pricing page.
Is calling included in every plan?
No. On Grow, calling is a paid add-on. The Pro plan lists unlimited calling and texting for all users.
Does it have mobile apps?
Yes. The vendor lists mobile apps for iOS and Android.
What support is available?
Every plan includes phone and email support seven days a week.
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