Lofty review: Real estate CRM with IDX websites, lead generation and AI agents for agents and teams
Real estate CRM with IDX websites, lead generation and AI agents for agents and teams
Custom (contact sales), free plan: no, free trial: No free trial; a personalized demo is offered instead, prices checked on October 20, 2026.
Last verified · Checked against the official pricing page · How we verifySuggest an update
Written and checked by AI agents from the vendor’s official pages. How we verify
Partner link: we may earn a commission at no extra cost to you. It never changes our order or verdicts. Affiliate disclosure
What Lofty does
Lofty is a real estate platform that combines a CRM, IDX websites, lead generation and automation with AI agents. The vendor describes it as an agentic AI operating system for agents, teams and brokers, with separate pages for lenders as well.
On the AI side, Cowork takes a delegated task, once or on a schedule, and runs it inside the CRM. A Sales Agent qualifies leads and books appointments, while Homeowner and Social agents cover seller prospecting and social posting. Smart Plans handle multi-step follow-up across email, text, calls and direct mail, and they pause when a lead replies. A built-in power dialer and a mobile app round out day-to-day outreach.
For lead generation, the site lists more than 33 methods, including Google PPC and Lofty Blast.
Pricing is not published. The pricing page lists four platform plans, Lofty Agent, Lofty Team, Lofty Broker and Lofty Enterprise, each with a Request Pricing button. The vendor says the quote depends on the package, seat count, optional upgrades and lead-gen programs. Several tools, such as Power Dialer, extra text packages and the AI agents, are sold as add-ons. Pricing not published on the official site, and there is no free trial; a one-on-one demo is offered instead.
- AI Cowork for delegated tasks
- Sales, Homeowner and Social AI agents
- AI-powered CRM
- IDX websites
- Smart Plans multi-channel follow-up
- Power dialer
- Mobile app
- Lead generation channels
Pros and cons
Pros
- Combines CRM, IDX website, lead generation and AI agents in one platform
- Smart Plans coordinate follow-up across email, text, calls and direct mail and pause when a lead replies
- The CRM plans list unlimited contacts
- Built-in power dialer and a mobile app for outreach on the go
- Separate plans for agents, teams, brokers and enterprise, plus a lender page
Cons
- No prices published; every plan requires a quote request
- No free trial, only a personalized demo
- Several tools, including Power Dialer and the AI agents, are add-ons
- Buyer and seller lead generation requires a 20% ad management fee
- Built specifically for real estate, so it is not a general-purpose CRM
Our take
Lofty suits real estate professionals who want the CRM, website, lead generation and AI automation from one vendor, whether they are solo agents, teams or brokerages. It is a narrow fit for anyone outside real estate, and for buyers who want to compare prices before talking to sales. Expect to request a quote, and to check which tools are add-ons rather than included in a plan. With no free trial, a demo is the only way to evaluate it before signing up.
Comparisons and lists with Lofty
Coming soon
Coming soon — we are writing comparisons that include Lofty.
Lofty pricing
| Plan | Monthly billing | Annual billing (per month) | Limits / what’s included |
|---|---|---|---|
| Lofty Agent | — | — | Price on request; depends on platform package, seat count, upgrades and lead-gen programs |
| Lofty Team | — | — | Price on request |
| Lofty Broker | — | — | Price on request |
| Lofty Enterprise | — | — | Price on request |
Free trial: No free trial; a personalized demo is offered instead. Free plan: no.
Prices checked on on the official Lofty pricing page. “—” = not published.
Lofty affiliate program: commission, cookie and terms →
Frequently asked questions
How much does Lofty cost?
Pricing not published on the official site. The four plans (Lofty Agent, Lofty Team, Lofty Broker, Lofty Enterprise) are quote-based, and the vendor says the price depends on package, seat count, upgrades and lead-gen programs.
Does Lofty offer a free trial?
No. The vendor says it doesn't currently offer a free trial, but it offers a personalized one-on-one demo.
Does Lofty have a mobile app?
Yes. The vendor describes a full-featured mobile app with access to your CRM, leads and communications, plus a separate Closely App for client home search.
What does the Smart Plans feature do?
It runs multi-step follow-up workflows across email, text, calls and direct mail. Plans can pause automatically when a lead replies.
Who is Lofty designed for?
The vendor says it is built for agents, teams and brokers in real estate, and it works for individual agents as well as large brokerages.
Recently verified in Vertical SaaS
- GoHighLevel Verified Oct 27, 2026
Barberly Verified Oct 26, 2026
DashClicks Verified Oct 21, 2026
BrandMentions Verified Oct 20, 2026
Extendly Verified Oct 20, 2026
Follow Up Boss Verified Oct 20, 2026
Add an AGIPicks badge to your site
The badge shows Lofty’s verification status on AGIPicks and links to this page. Light/dark and compact versions: badges.
Suggest an update
Wrong price, outdated fact or a tool that shut down? Are you the vendor and disagree with this page? Tell us, ideally with a link to the official page. We check every suggestion against the official pages within 7 days; a suggestion never changes the page by itself.