Pointerpro review: Assessment software that builds online questionnaires and personalized reports

Assessment software that builds online questionnaires and personalized reports

Starts at €99, free plan: no, free trial: 14-day free trial, 3 assessments and 20 responses, prices checked on October 29, 2026.

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What Pointerpro does

Pointerpro is software for creating online assessments and sending each respondent a report built from their own answers. It is aimed at consultants, coaches, training providers and companies that want to turn their own methodology into a scored questionnaire. You can write the questions yourself or describe your expertise and let the built-in AI suggest a first draft.

The builder includes question logic for showing, hiding or skipping questions, custom scoring, and variables that reuse earlier answers. Reports can include AI-written text through a prompt widget. Branding options cover your own domain, colors and logo, and the vendor lists connections to 1,000+ apps.

Pricing is in euros and there are three paid tiers. Lite costs €999 per year, or €99 per month if you choose monthly billing, and allows 50 questionnaires but does not include personalized reports. Core starts at €2,499 per year and Plus at €4,499 per year; these are starting prices that can vary with your requirements, and both are billed yearly. The vendor offers a 14-day free trial, where you can build 3 assessments and collect 20 responses before choosing a plan. Many extras, such as SSO, email white labeling and CRM synchronization, are sold as paid add-ons.

  • Online assessment builder with AI-assisted setup
  • Question logic: show, hide, skip
  • Custom scoring and variables
  • Personalized reports per respondent
  • AI prompt widget for report text
  • Aggregate reports for groups
  • Distribution portal for consultants
  • White-label branding
  • Connections to 1,000+ apps
  • Interactive dashboard builder

Official video

How to add a Page Widget in Pointerpro's Report Builder | Pointerpro · by Pointerpro ·
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Pros and cons

Pros

  • Generates a personalized report for each respondent from their answers
  • Question logic lets you show, hide or skip questions based on answers
  • Branding with your own domain, colors and logo
  • Lite offers a monthly billing option at €99 per month
  • 14-day free trial lets you test the full flow before paying

Cons

  • Lite does not include personalized reports
  • Core and Plus are billed yearly only, with starting prices of €2,499 and €4,499 per year
  • Many features, such as SSO, API and email white labeling, are paid add-ons
  • The vendor does not offer premade assessments, so you supply your own expertise
  • Pricing page does not clearly show a permanent free plan; the trial allows only 3 assessments and 20 responses

Our take

Pointerpro fits professionals who sell or deliver advice and want each respondent to receive an individual report without writing it by hand. Lite suits simple scored surveys, Core adds the reports, and Plus is for larger frameworks with formulas, aggregation and portals. It is a weaker fit for anyone wanting a cheap general survey tool or ready-made content, because the vendor says it does not sell premade assessments and the entry price is €999 per year. Add-ons can raise the total, so ask for a quote if you need SSO, integrations or aggregate reports.

Coming soon

Coming soon — we are writing comparisons that include Pointerpro.

Pointerpro pricing

Pointerpro plans and prices (EUR)
PlanMonthly billingAnnual billing (per month)Limits / what’s included
Pointerpro Lite per plan€99—50 questionnaires; personalized reports not included; €999 per year is the yearly total, shown without a per-month figure
Pointerpro Core from, yearly total only——From €2,499 per year (starting price); unlimited questionnaires; personalized feedback reports (HTML)
Pointerpro Plus from, yearly total only——From €4,499 per year (starting price); formulas and custom CSS; personalized feedback reports (PDF)

Free trial: 14-day free trial, 3 assessments and 20 responses. Free plan: no.
Prices checked on on the official Pointerpro pricing page. “—” = not published.

Frequently asked questions

How much does Pointerpro cost?

Lite is €999 per year or €99 per month. Core starts at €2,499 per year and Plus at €4,499 per year; these are starting prices that may vary with your requirements.

Is there a free trial?

Yes. The vendor offers a 14-day free trial in which you can build 3 assessments and collect 20 responses.

Can I pay monthly?

Only Lite has a monthly option. The other plans are billed yearly.

Does Lite include personalized reports?

No. The pricing page says personalized reports are not included in Lite; Core adds personalized feedback reports (HTML) and Plus adds PDF reports.

Can it connect to other apps?

The vendor lists connections to 1,000+ apps. On the pricing page, native integration and Webhooks & API are paid add-ons.

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