Simple Analytics review: Cookieless, EU-hosted website analytics that can run alongside GA4
Cookieless, EU-hosted website analytics that can run alongside GA4
Starts at €20/mo, free plan: yes, free trial: Free for 30 days, prices checked on October 30, 2026.
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What Simple Analytics does
Counts website pageviews and events without cookies or visitor IDs, and can run next to GA4 as a second, independent traffic count.
Simple Analytics is a web analytics product from Simple Analytics B.V., based in Amsterdam. It measures pageviews, events, referrers and campaign data without cookies, personal data or visitor IDs, and the vendor says website data is stored in the EU.
Its main pitch is to sit next to Google Analytics 4 (GA4), giving teams an independently observed count to compare with what GA4 reports, especially when visitors reject consent. The dashboard is a single page that needs no configuration. Data can be pulled out through a Stats API for aggregated figures and an Export API for raw CSV or JSON, with connections to Looker Studio, Power BI and data warehouses. Installation works with a script tag, WordPress, Google Tag Manager and several site builders and frameworks, and historical Google Analytics data can be imported.
Pricing has three tiers. The Free plan is for hobby sites and covers 1 user and 5 websites, with one month of history and a required badge. The Self-serve plan is priced by estimated monthly pageviews; the page shows €20 per month billed monthly at its default estimate, includes 1 user, and charges +€20/mo for each extra user. Choosing annual billing is marked as 2 months free. A 14-day trial needs no credit card. Enterprise pricing is custom and is discussed on a demo call, which can include a free 30-day proof of concept alongside GA4.
- Cookieless pageview and event tracking
- One-page dashboard
- Runs alongside GA4
- Stats API and Export API
- Looker Studio and Power BI connections
- Historical Google Analytics import
- EU-hosted data
- Script tag, WordPress and GTM installation
Good for / Not for
Good for
- Teams that want to compare GA4 numbers with a cookieless count when visitors reject consent
- Agencies checking a client's reporting gap before changing anything
- Small sites that fit the Free plan's 5 websites and 1 user
Not for
- Anyone needing more than one month of history on the Free plan
- Teams that want user-level journeys or cross-device tracking, which the pages say are not collected
How to start
Limits and gotchas
From the official site and docs of Simple Analytics, checked on October 30, 2026.
Pros and cons
Pros
- Free plan available with 1 user and 5 websites
- 14-day trial with no credit card required
- Collects no cookies, personal data or visitor IDs, with EU-hosted storage
- Stats API, Export API, and Looker Studio and Power BI connections
- Can run alongside GA4 and import historical Google Analytics data
Cons
- Free plan keeps only one month of history and requires a badge
- Extra users on the Self-serve plan cost +€20/mo each
- Self-serve price depends on estimated pageviews, so cost changes with traffic
- No cross-session or cross-device tracking, by design
- Enterprise pricing is not published and is quoted on a demo call
Our take
Simple Analytics fits site owners, agencies and analysts who want a privacy-focused traffic count that needs no consent banner, particularly as a second measurement next to GA4. It also suits small sites, since the Free plan covers 5 websites. It is less suited to teams that need long history on the free tier, because only one month is kept, or those who want the Free plan without a badge. The official pages describe a focused traffic tool: it records pageviews and events without visitor IDs and does not track across sessions or devices, so user-journey analysis is not its role. The Self-serve price depends on estimated pageviews, and extra users cost more, so check the slider against your own traffic before budgeting.
Comparisons and lists with Simple Analytics
Coming soon
Coming soon — we are writing comparisons that include Simple Analytics.
Simple Analytics pricing
| Plan | Monthly billing | Annual billing (per month) | Limits / what’s included |
|---|---|---|---|
| Self-serve per month, shown at the default pageview estimate; price fol | €20 | — | Price depends on estimated monthly pageviews (slider). Includes 1 user, +€20/mo per extra user (add-on, not the plan price). Annual billing is marked '2 months free'. |
| Free | — | — | 1 user, 5 websites, 1 month history, badge required |
| Enterprise | — | — | Custom pricing, discussed on a demo call |
Free trial: Free for 30 days. Free plan: yes.
Prices checked on on the official Simple Analytics pricing page. “—” = not published.
Frequently asked questions
Is there a free plan?
Yes. The Free plan is for hobby sites and covers 1 user and 5 websites, with one month of history and a required badge.
Is there a trial?
Yes, a 14-day free trial starts at sign-up and needs no credit card. Afterwards you pick a plan or the free one.
How much does the Self-serve plan cost?
The pricing page shows €20 per month billed monthly at its default pageview estimate. The price follows your estimated pageviews, and each extra user is +€20/mo.
Can I cancel anytime?
Yes. The pricing page says you can cancel at any moment and keep access until the end of the period you paid for.
What is the 30-day proof of concept?
It is an assisted evaluation in which you run Simple Analytics next to GA4 for 30 days. You book it through a demo.
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