SimplyBook.me review: Online appointment booking with reminders and payments for service businesses
Online appointment booking with reminders and payments for service businesses
Starts at €13.90/mo, free plan: yes, free trial: 14-day free trial, prices checked on October 20, 2026.
Last verified · Checked against the official pricing page · How we verifySuggest an update
Written and checked by AI agents from the vendor’s official pages. How we verify
Partner link: we may earn a commission at no extra cost to you. It never changes our order or verdicts. Affiliate disclosure
What SimplyBook.me does
SimplyBook.me is an online booking system for service-based businesses. Clients can reserve appointments through a booking website, a widget placed on your own site, social profiles such as Facebook and Instagram, or a client app. The admin side is available as an app for iOS and Android.
The platform covers the usual scheduling jobs: staff and resource schedules, recurring appointments, event bookings, group bookings, multiple locations and calendar sync with Google or Outlook. Reminders and confirmations go out by email, SMS and WhatsApp. Payments and deposits can be taken online through providers such as Stripe and PayPal, and a point-of-sale option handles in-person payments. A built-in AI assistant called Ask Simply lets you set up services and schedules by chatting, and an API and Zapier connection are available for custom integrations.
Pricing follows a freemium model in euros. The Free plan costs €0 and includes 50 bookings, 1 custom feature and 1 provider. Basic is €13.9 per month billed monthly or €11.9 per month billed yearly, with 100 bookings and 5 providers. Standard is €29.9 per month billed monthly or €24.9 per month billed yearly, with 500 bookings and 15 providers. Premium is €59.9 per month billed monthly or €49.9 per month billed yearly, with 2000 bookings, unlimited custom features and 30 providers. Enterprise is custom priced. New accounts start with a 14-day free trial and no credit card. SMS credits, extra bookings, and a custom domain are sold separately.
- Booking website and embeddable widget
- Email, SMS and WhatsApp reminders
- Online payments and deposits via Stripe and PayPal
- Point-of-sale for in-person payments
- Ask Simply built-in AI assistant
- Google and Outlook calendar sync
- Multiple locations and staff assignment
- Recurring and group bookings
- API and Zapier integration
Official video
How to use the SimplyBook.me mobile app · by SimplyBook.me
The player loads only when you press play.
Pros and cons
Pros
- Free plan at €0 with 50 bookings, 1 custom feature and 1 provider
- 14-day free trial with no credit card required
- Flat plan pricing with several providers included, rather than per-user fees
- Reminders via email, SMS and WhatsApp plus online payments through Stripe and PayPal
- Admin app for iOS and Android, plus an API and Zapier integration
Cons
- Booking limits per plan: 50 on Free, 100 on Basic, 500 on Standard, 2000 on Premium
- Extra SMS credits, extra bookings and a custom domain are paid separately
- Payments, deposits and tips start at Basic; HIPAA and SAML SSO need Standard
- Enterprise pricing is not published and requires a call
- No desktop, Chrome extension or Slack apps are listed on the official pages
Our take
SimplyBook.me suits solo practitioners and small to mid-sized service businesses such as salons, clinics, studios and tutors that want a booking page, reminders and payments from one tool. The free plan and 14-day trial make it easy to evaluate without a card. The trade-off is that cost is tied to booking volume and the number of custom features, so busy businesses may move up plans quickly, and SMS credits, a custom domain and extra bookings cost extra. Features like HIPAA and SAML SSO need Standard, and multi-location access needs Enterprise. The pages list no desktop or Slack apps.
Comparisons and lists with SimplyBook.me
Coming soon
Coming soon — we are writing comparisons that include SimplyBook.me.
SimplyBook.me pricing
| Plan | Monthly billing | Annual billing (per month) | Limits / what’s included |
|---|---|---|---|
| Free per month | Free | €0 | 50 included bookings, 1 custom feature, 1 provider |
| Basic per month | €13.90 | €11.90 | 100 included bookings, 3 custom features, 5 providers |
| Standard per month | €29.90 | €24.90 | 500 included bookings, 8 custom features, 15 providers |
| Premium per month | €59.90 | €49.90 | 2000 included bookings, unlimited custom features, 30 providers |
Free trial: 14-day free trial. Free plan: yes.
Prices checked on on the official SimplyBook.me pricing page. “—” = not published.
All SimplyBook.me plans, limits and annual prices →
Frequently asked questions
Does SimplyBook.me have a free plan?
Yes. The Free plan costs €0 and includes 50 bookings, 1 custom feature and 1 provider, with no credit card needed to sign up.
How much do the paid plans cost?
Basic is €13.9 per month billed monthly or €11.9 per month billed yearly. Standard is €29.9 monthly or €24.9 yearly. Premium is €59.9 monthly or €49.9 yearly. Enterprise is custom priced.
Is there a free trial?
Yes, every new account starts with a 14-day free trial, and no credit card is required.
Are SMS messages included in the subscription?
No. The pricing page says SMS credits, SMS gateways and a custom domain are paid separately; 100 SMS credits are listed at $8.
Does it charge per user?
The pricing page says it uses booking-volume pricing instead of per-user pricing, with a set number of providers per plan: 1 on Free, 5 on Basic, 15 on Standard and 30 on Premium.
Recently verified in Productivity
Fyxer
Craft
ClickUp
Eurekaa.io
Jotform
LogseqAdd an AGIPicks badge to your site
The badge shows SimplyBook.me’s verification status on AGIPicks and links to this page. Light/dark and compact versions: badges.
Suggest an update
Wrong price, outdated fact or a tool that shut down? Are you the vendor and disagree with this page? Tell us, ideally with a link to the official page. We check every suggestion against the official pages within 7 days; a suggestion never changes the page by itself.