Durable review: AI website and business builder with CRM, bookings and SEO tools
AI website and business builder with CRM, bookings and SEO tools
Starts at $25/mo, free plan: yes, prices checked on October 20, 2026.
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What Durable does
Durable is an AI business builder that puts a website, a customer database, online bookings and marketing helpers in one product. Rather than only generating a site, it adds tools for running a small online business.
The AI builds a website for you. For discoverability, Durable offers SEO and GEO tools that the vendor says are meant to bring leads from Google AI and ChatGPT, plus review collection to raise search visibility. An AI image studio produces logos, ads and website images. A built-in CRM keeps leads and customers in one place, visitors can book services from your site, and built-in payment processing lets you accept payments. According to the pricing page, AI agents can publish blogs, collect reviews, research competitors and answer business questions.
Pricing is freemium. The Free plan lets you build and share a website preview and limits the CRM to 10 customers. Launch costs $25 per month billed monthly, or $22 per month billed yearly, and includes 1000 AI credits per month. Grow costs $49 per month billed monthly, or $41 per month billed yearly, and includes 5000 AI credits per month, unlimited team members and automatic site translation. Durable is a no-code tool, so extensive HTML customization is not offered.
- AI website creation
- SEO and GEO for Google AI and ChatGPT leads
- Built-in CRM for leads and customers
- Online bookings from your website
- AI image studio for logos, ads and website images
- Review collection
- Built-in payment processing
- AI agents for blogs, reviews, competitor research and questions
- Automatic site translation on Grow
Pros and cons
Pros
- Website, CRM, bookings and payment processing sit in one product
- A free plan lets you build and share a website preview before paying
- Launch includes 1000 AI credits per month; Grow includes 5000
- Grow adds unlimited team members and automatic site translation
- Yearly billing lowers Launch to $22 per month and Grow to $41 per month
Cons
- The Free plan's CRM holds up to 10 customers
- AI usage is capped by monthly credits: 1000 on Launch, 5000 on Grow
- The vendor says it is not designed specifically for e-commerce businesses
- As a no-code tool, it offers limited HTML customization
- Supported platforms and API availability are not stated on the official pages
Our take
Durable suits people who want a website, customer list, bookings and basic marketing under one subscription instead of several separate tools. The Free plan lets you build and preview a site before paying, but its CRM stops at 10 customers. It is a weaker match if you need extensive HTML customization, since the vendor says it does not offer that, or a store built mainly around e-commerce, since the vendor says Durable is not designed specifically for that. AI usage is metered in credits that differ by plan, so estimate how much you will use before choosing between Launch and Grow. Unlimited team members and automatic translation are listed for the Grow plan, so teams and multilingual sites should look there.
Comparisons and lists with Durable
Coming soon
Coming soon — we are writing comparisons that include Durable.
Durable pricing
| Plan | Monthly billing | Annual billing (per month) | Limits / what’s included |
|---|---|---|---|
| Free | Free | — | 300 AI credits in total; CRM with up to 10 customers; website preview |
| Launch per month | $25 | $22 | 1000 AI credits per month; unlimited bookings synced to your calendar; custom domain connected or registered free (up to $20 value) |
| Grow per month | $49 | $41 | 5000 AI credits per month; unlimited team members; $40 domain credit |
Free trial: none listed. Free plan: yes.
Prices checked on on the official Durable pricing page. “—” = not published.
All Durable plans, limits and annual prices →
Frequently asked questions
Does Durable have a free plan?
Yes. The pricing page says you can build and share a preview for free. The Free plan's CRM holds up to 10 customers.
How much do the paid plans cost?
Launch is $25 per month billed monthly or $22 per month billed yearly. Grow is $49 per month billed monthly or $41 per month billed yearly.
How many AI credits do the paid plans include?
Launch includes 1000 AI credits per month and Grow includes 5000 AI credits per month.
Is Durable designed for online stores?
The vendor says Durable is not designed specifically to support e-commerce businesses.
Can I add team members?
The Grow plan includes unlimited team members, according to the pricing page.
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