MailerLite review: Email marketing, automations, forms and landing pages, with a free plan for small lists
Email marketing, automations, forms and landing pages, with a free plan for small lists
Starts at $12/mo, free plan: yes, free trial: 14-day free trial of premium features, no credit card required, prices checked on October 30, 2026.
Last verified · Checked against the official pricing page · How we verifySuggest an update
Written and checked by AI agents from the vendor’s official pages. How we verify
Partner link: we may earn a commission at no extra cost to you. It never changes our order or verdicts. Affiliate disclosure
What MailerLite does
Builds and sends email campaigns and automations, and collects subscribers through forms, landing pages and websites.
MailerLite is an email marketing platform for creators and small businesses that want to build a mailing list and send campaigns from one place. Its drag & drop editor is used to design newsletters. Automations send emails based on subscriber actions, and signup forms and a landing page and website builder help collect new subscribers. The vendor also lists digital product sales and paid newsletter subscriptions, so an audience can be turned into revenue.
Integrations include Shopify, WooCommerce, Stripe, WordPress, Canva and Zapier, and an MCP server lets you work with MailerLite from ChatGPT or Claude.
Pricing is based on usage rather than feature access. The Free plan costs $0 and covers 250 subscribers and 2,500 monthly emails. Comfort starts at $12 per month billed monthly, or $10.80 per month billed yearly. Power starts at $25 per month billed monthly, or $22.50 per month billed yearly, and adds unlimited monthly emails under a fair use policy and unlimited user seats. Enterprise is custom-priced for larger lists. Your price grows with subscriber count and sending volume. New accounts get a 14-day trial of premium features with no credit card required.
- Drag & drop email editor
- Triggered email automations
- Landing pages and website builder
- Signup forms and pop-ups
- Paid newsletter subscriptions
- Digital product sales
- A/B testing on all plans
- MCP server for ChatGPT and Claude
Official video
How to build an email list from scratch to 10k · by MailerLite
The player loads only when you press play.
Good for / Not for
Good for
- Creators and small businesses growing a newsletter list
- Teams that want automations and A/B testing on a free plan
- Sellers of digital products or paid newsletters
Not for
- Transactional emails, which the vendor routes to MailerSend
- Sending through the API or MCP on the Free plan
How to start
Sign up free; no credit card is required for the 14-day trial of premium features. source
Start on the Free plan (250 subscribers, 2,500 monthly emails) or pick Comfort or Power as your list grows. source
Migrate an existing list in minutes with the Mailchimp importer, or build signup forms to collect subscribers. source
Optionally connect the MCP server to ChatGPT or Claude to manage campaigns by prompt. source
Limits and gotchas
- On Free, sending is locked once active subscribers exceed 250 until you upgrade or remove subscribers. source
- Premium trial features are no longer available after the trial unless you upgrade; your data stays. source
- Comfort allows 5,000 monthly emails at the entry tier; Power's unlimited sending is subject to a fair use policy. source
- Each account needs its own plan and billing, and only one discount can be applied at a time. source
From the official site and docs of MailerLite, checked on October 30, 2026.
Pros and cons
Pros
- Free plan at $0 with 2,500 monthly emails, plus a 14-day premium trial with no credit card
- Automations, forms, landing pages and A/B testing are offered even on the Free plan
- Power plan includes unlimited monthly emails and unlimited user seats
- MCP server and integrations with ChatGPT, Claude, Shopify, WooCommerce, Stripe and Zapier
Cons
- Free plan is capped at 250 subscribers, and sending is locked once that limit is exceeded
- Free plan allows only 2,500 monthly emails and 2 user seats
- API and MCP sending are not available on Free
- Comfort limits monthly emails to a multiple of the subscriber tier, and Power starts at $25 per month billed monthly
- Transactional emails are not covered; the vendor points to a separate product, MailerSend
Our take
MailerLite suits solo creators, newsletter writers and small teams that want email, forms, landing pages and automations under one price based on list size, and want to test it on a free plan first. The official pages say every paid plan gets the full feature set, so you move up for list size and sending volume rather than for tools. The trade-offs are visible: the Free plan has tight caps and locks sending once you pass its subscriber limit, and API or MCP sending needs a paid plan. Transactional email is handled by a separate product, MailerSend. Very large senders must talk to sales for Enterprise pricing.
Comparisons and lists with MailerLite
Coming soon
Coming soon — we are writing comparisons that include MailerLite.
MailerLite pricing
| Plan | Monthly billing | Annual billing (per month) | Limits / what’s included |
|---|---|---|---|
| Free per month | Free | — | 250 subscribers; 2,500 monthly emails; 2 user seats; knowledge base support |
| Comfort per month (from, depends on subscriber count) | $12 | $10.80 | Starting price at the smallest subscriber tier; 5,000 monthly emails; 50 automations; 3 user seats |
| Power per month (from, depends on subscriber count) | $25 | $22.50 | Starting price at the smallest subscriber tier; unlimited monthly emails subject to fair use policy; unlimited user seats |
Free trial: 14-day free trial of premium features, no credit card required. Free plan: yes.
Prices checked on on the official MailerLite pricing page. “—” = not published.
All MailerLite plans, limits and annual prices →
Frequently asked questions
Does MailerLite have a free plan?
Yes. The Free plan costs $0 and includes 250 subscribers, 2,500 monthly emails and 2 user seats.
How much do the paid plans cost?
Comfort starts at $12 per month billed monthly, or $10.80 per month billed yearly. Power starts at $25 per month billed monthly, or $22.50 per month billed yearly. Prices depend on subscriber count. Enterprise is custom.
Is there a free trial?
Yes. New accounts get a 14-day trial of premium features with no credit card required. After it ends, those features are unavailable unless you upgrade, and your data is not removed.
Can I send emails through the API on the Free plan?
No. Sending through the API and MCP server is available on paid plans. On Free, API and MCP access is limited and does not include sending.
Recently verified in Email Marketing
Snov.io
Moosend
Klick-Tipp
rapidmailAdd an AGIPicks badge to your site
The badge shows MailerLite’s verification status on AGIPicks and links to this page. Light/dark and compact versions: badges.
Suggest an update
Wrong price, outdated fact or a tool that shut down? Are you the vendor and disagree with this page? Tell us, ideally with a link to the official page. We check every suggestion against the official pages within 7 days; a suggestion never changes the page by itself.