rapidmail review: Web-based email marketing tool for newsletters, automations, and GDPR-compliant forms.
Web-based email marketing tool for newsletters, automations, and GDPR-compliant forms.
Starts at €15/mo, free plan: yes, free trial: first mailing to up to 2,000 recipients is free of charge, prices checked on October 23, 2026.
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What rapidmail does
rapidmail is a web-based newsletter software that lets users create, send, and track automated email campaigns and build GDPR-compliant sign-up forms.
rapidmail is a web-based newsletter software developed by Positive Group Deutschland GmbH. It allows users to create and send online email campaigns using a drag-and-drop editor. The platform includes tools for contact segmentation, enabling users to organize their audience into subgroups and apply tags for targeted messaging. Users can also build GDPR-compliant sign-up forms, run A/B tests, and track performance through automatically generated statistics that display open, click, and unsubscribe rates. An API is available to connect the software with other systems.
Pricing operates on a freemium model. A free tier is available for sending newsletters to a maximum of 10 recipients. For larger audiences, rapidmail offers monthly subscriptions based on recipient counts, starting at up to 500 recipients. The Essential plan costs €15.00 per month and includes one automation and three recipient lists. The Performance plan is priced at €25.00 per month, expanding limits to five automations, ten recipient lists, ten sender addresses, and two additional users. The Unlimited plan costs €35.00 per month. Alternatively, a Pay as you go option is available for €20.00 per total for a single delivery of 500 emails. New users can send their first mailing to up to 2,000 recipients free of charge. Annual pricing is not supported.
- Drag-and-drop editor
- Automated email campaigns
- Newsletter statistics
- GDPR-compliant sign-up forms
- A/B testing
- Contact segmentation and tagging
- API access
Good for / Not for
Good for
- Users needing GDPR-compliant sign-up forms
- Businesses looking to segment contacts and track open or click rates
Not for
- Users looking for annual billing discounts
- Teams needing multiple users on the base Essential plan
Limits and gotchas
From the official site and docs of rapidmail, checked on October 23, 2026.
Pros and cons
Pros
- Includes a free tier for up to 10 recipients and a free first mailing for up to 2,000 recipients.
- Offers a Pay as you go option for single deliveries without a monthly subscription.
- Provides an API for connecting with other systems.
- Features a drag-and-drop editor and GDPR-compliant sign-up forms.
Cons
- The Essential plan is limited to just one automation and three recipient lists.
- Additional users are only included starting from the Performance plan.
- No annual pricing options are available.
Our take
rapidmail provides a straightforward web-based solution for businesses needing to send automated email campaigns and track newsletter statistics like open and click rates. It is well-suited for users who require GDPR-compliant sign-up forms and contact segmentation. However, the platform imposes strict feature limits on its lower-tier subscriptions. For example, the Essential plan restricts users to a single automation and three recipient lists, which may force growing teams to upgrade to the Performance or Unlimited plans. Additionally, there is no annual pricing option available.
Comparisons and lists with rapidmail
Coming soon
Coming soon — we are writing comparisons that include rapidmail.
rapidmail pricing
| Plan | Monthly billing | Annual billing (per month) | Limits / what’s included |
|---|---|---|---|
| Pay as you go total | €20 | — | Single delivery of 500 emails |
| Essential per month | €15 | — | up to 500 recipients |
| Performance per month | €25 | — | up to 500 recipients |
| Unlimited per month | €35 | — | up to 500 recipients |
Free trial: first mailing to up to 2,000 recipients is free of charge. Free plan: yes.
Prices checked on on the official rapidmail pricing page. “—” = not published.
All rapidmail plans, limits and annual prices →
Frequently asked questions
Is there a free plan or trial?
Yes, you can send newsletters to up to 10 recipients for free. Additionally, your first mailing to up to 2,000 recipients is free of charge.
What are the limits on the Essential plan?
The Essential plan, which costs €15.00 per month, is limited to one automation, three sender addresses, and three recipient lists.
Can I pay per email campaign instead of a monthly subscription?
Yes, rapidmail offers a Pay as you go option, such as a single delivery of 500 emails for €20.00.
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