Kit review: Email marketing and newsletter platform for creators to build audiences.
Email marketing and newsletter platform for creators to build audiences.
Starts at $66/mo, free plan: yes, free trial: 14-day free trial, prices checked on October 22, 2026.
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What Kit does
Kit is an email marketing platform that helps creators send newsletters, build landing pages, and sell digital products.
Kit, previously known as ConvertKit, functions as an email marketing and newsletter platform tailored specifically for creators. The software provides tools to help users expand their audience, manage subscriber lists, and monetize their content. Core capabilities include building unlimited landing pages and forms, sending unlimited email broadcasts, and organizing contacts through audience tagging and segmentation. Additionally, users can set up unlimited visual automations and sell digital products or subscriptions directly through the platform.
Kit utilizes a freemium pricing structure. The Free plan costs $0 per month and accommodates up to 10,000 subscribers. For users needing more advanced features, the Creator plan is priced at $33 per month when billed yearly (totaling $390 billed yearly) for 1,000 email subscribers, though a standard monthly rate is not published. The Pro plan costs $66 per month billed monthly, or $50 per month when billed yearly, also starting at 1,000 email subscribers. Prospective users can test the paid features via a 14-day free trial that does not require a credit card. Developers can also access API documentation to build custom integrations.
- Unlimited landing pages
- Unlimited email broadcasts
- Audience tagging and segmentation
- Digital product sales
- Visual automations
- API access
Official video
Meet Kit’s New Visual Automations | Build Faster, Launch Confidently · by Kit ·
The player loads only when you press play.
Good for / Not for
Good for
- Creators looking to grow their audience with unlimited landing pages
- Users wanting to sell digital products and subscriptions directly to subscribers
Not for
- Users who need a published month-to-month price for the Creator plan
How to start
Sign up for the Free plan or start a 14-day free trial without a credit card. source
Limits and gotchas
From the official site and docs of Kit, checked on October 22, 2026.
Pros and cons
Pros
- Free plan accommodates up to 10,000 subscribers
- Includes unlimited landing pages, forms, and email broadcasts
- Allows users to sell digital products and subscriptions
- Provides a 14-day free trial without requiring a credit card
Cons
- Monthly billing price for the Creator plan is not published
- Paid plans start with a baseline limit of 1,000 email subscribers
- No company details are provided on the official site
Our take
Kit provides a dedicated email marketing environment for creators who want to combine newsletter distribution with digital product sales. The platform offers a substantial free tier that supports up to 10,000 subscribers and includes unlimited landing pages. However, it might not suit users who need transparent month-to-month pricing for the mid-tier Creator plan, as only the annual rate is listed. Additionally, the paid plans start with a relatively low baseline of 1,000 subscribers.
Comparisons and lists with Kit
Coming soon
Coming soon — we are writing comparisons that include Kit.
Kit pricing
| Plan | Monthly billing | Annual billing (per month) | Limits / what’s included |
|---|---|---|---|
| Free | Free | — | Up to 10,000 subscribers |
| Creator | — | $33 | For 1,000 email subscribers |
| Pro | $66 | $50 | For 1,000 email subscribers |
Free trial: 14-day free trial. Free plan: yes.
Prices checked on on the official Kit pricing page. “—” = not published.
All Kit plans, limits and annual prices →
Frequently asked questions
Is there a free plan available?
Yes, Kit offers a Free plan for $0 per month that supports up to 10,000 subscribers.
Does Kit offer a free trial?
Yes, there is a 14-day free trial available, and it does not require a credit card.
Can I sell products through Kit?
Yes, the platform includes features to sell digital products and subscriptions.
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