ScoreApp review: Scorecard and quiz funnels that score, segment and follow up with leads
Scorecard and quiz funnels that score, segment and follow up with leads
Starts at $39/mo, free plan: yes, prices checked on October 20, 2026.
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What ScoreApp does
ScoreApp is a lead generation platform built around interactive scorecards and quizzes. Visitors answer questions, receive a personalized results page, and the business learns who is a good fit, who is ready to buy and who needs more nurturing. The vendor positions it as an alternative to plain form builders and funnel builders.
The platform covers several steps. You can build landing pages with a drag-and-drop editor or use an AI feature that drafts a page from a one-sentence description of your business. Scorecards support score tiers, multiple scores, jump logic and unlimited questions. Results can include charts and dynamic PDF reports. Response data, geolocation and UTM parameters can be tracked, and leads can be segmented by fit, readiness and intent. Direct integrations include HubSpot, Mailchimp and Keap, and Zapier links to over 3,000 other tools.
Pricing is in US dollars and includes a free tier with 1 live scorecard and 10 responses per month. Paid plans are Starter at $39 per month billed monthly ($30 per month billed yearly), Business at $99 per month billed monthly ($75 per month billed yearly) and Pro at $149 per month billed monthly ($112 per month billed yearly). Plans differ in live scorecards, monthly responses and users. Enterprise is tailored, shown as starting from $799 per month; the page displays the same figure under both the monthly and yearly toggle. It adds SSO and granular permissions. Paid plans carry a 14-day money-back guarantee.
- AI landing page builder
- Score tiers and multiple scores
- Dynamic results pages
- Dynamic PDF reports
- Lead segmentation
- UTM and hidden-field tracking
- HubSpot, Mailchimp and Keap integrations
- Zapier connection
Pros and cons
Pros
- A free tier exists, so a first scorecard can be built and tested without payment
- Scoring, personalized results pages and dynamic PDF reports are part of the platform
- Direct integrations with HubSpot, Mailchimp and Keap, plus Zapier for over 3,000 tools
- AI can draft a landing page from a one-sentence business description
- Paid plans come with a 14-day money-back guarantee
Cons
- The free tier is limited to 1 live scorecard and 10 responses per month
- Starter allows only 1 user and 100 responses per month
- Custom domain and abandon emails are not on Starter; split testing needs Pro or Enterprise
- Enterprise starts from $799 per month, with the same figure under both billing toggles
- Supported platforms and API access are not stated on the official pages
Our take
ScoreApp suits coaches, consultants, agencies and similar businesses that want lead capture to produce scored, segmented leads rather than a plain contact list. The tiered plans let a small team start cheaply and move up as response volume grows. It fits less well if you need many users on a low budget, since Starter has 1 user, or if you want your own domain, since that begins at Business. Split testing requires Pro. The pages do not state supported platforms or a public API, so check those before committing.
Comparisons and lists with ScoreApp
Coming soon
Coming soon — we are writing comparisons that include ScoreApp.
ScoreApp pricing
| Plan | Monthly billing | Annual billing (per month) | Limits / what’s included |
|---|---|---|---|
| Starter per month | $39 | $30 | 3 live scorecards, 100 responses per month, 1 user |
| Business per month | $99 | $75 | 10 live scorecards, 1,000 responses per month, 3 users |
| Pro per month | $149 | $112 | 30 live scorecards, 3,000 responses per month, 5 users |
| Enterprise from, per month; the same $799 starting price is shown under | $799 | $799 | Tailored plans; SSO, granular permissions, VIP support, tailored onboarding |
Free trial: none listed. Free plan: yes.
Prices checked on on the official ScoreApp pricing page. “—” = not published.
All ScoreApp plans, limits and annual prices →
Frequently asked questions
Does ScoreApp have a free plan?
Yes. The pricing page describes a free tier with no payment required, including 1 live scorecard and 10 responses per month.
How much does ScoreApp cost?
Starter is $39 per month billed monthly or $30 per month billed yearly. Business is $99 per month billed monthly or $75 per month billed yearly. Pro is $149 per month billed monthly or $112 per month billed yearly. Enterprise starts from $799 per month, shown identically under the monthly and yearly toggle.
Is there a money-back guarantee?
Yes. The pricing page states a 14-day money-back guarantee on paid plans.
Which plan includes split testing?
Split testing is available only on the Pro and Enterprise plans.
Which tools does ScoreApp integrate with?
The features page lists HubSpot, Mailchimp and Keap as direct integrations, and Zapier connects to over 3,000 tools.
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