Selzy review: Email marketing platform with a free plan, A/B tests, automation and AI writing help

What Selzy does

Selzy is an email marketing platform for sending bulk campaigns to subscriber lists. Emails are assembled from ready-made blocks and 140+ responsive templates, and an AI writing assistant can draft the copy. Contacts can be added by hand, imported from XLS or CSV files, or moved over from another email service provider, and a list can be verified before a campaign goes out.

Beyond the basics, the platform offers A/B testing, automation, segmentation by 70+ criteria, sign-up forms and pop-ups, Telegram chatbots, and an API with integrations for CRMs and other tools. An MCP connection lets a compatible AI assistant analyse campaigns and manage contacts from plain text instructions. Support runs 24/7 by chat, email and phone, and the vendor says expert help arrives within 5 minutes.

New users can also take a 14-day trial with 2,000 contacts and 10,000 emails, and the pricing FAQ says a card is needed for that trial, only for verification and without a charge.

• Drag-and-drop email editor with 140+ templates
• AI writing assistant
• Segmentation by 70+ criteria
• A/B testing
• Campaign automation
• Sign-up forms and pop-ups
• One-click email list verification
• MCP connection for AI assistants
• Telegram chatbots
• API and integrations

Our take

Selzy fits small teams and newcomers who want one email marketing tool with a free starting point, an AI-assisted editor, and segmentation, automation and A/B testing as the account grows. It is a weaker fit for buyers who need exact Lite or Standard prices up front, because the pricing page text shows no readable figures for them. The free plan puts a Selzy logo in email footers and caps contacts at 100, so growing lists will move to a paid tier, where overages are charged extra. The 14-day trial asks for a card for verification. Platform support beyond the web is not stated on the official pages.