Tavus review: Real-time AI video agents (PALs) built via API or a no-code PAL Maker
Real-time AI video agents (PALs) built via API or a no-code PAL Maker
Starts at $20/mo, free plan: yes, prices checked on October 25, 2026.
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What Tavus does
Tavus builds interactive AI agents it calls PALs. A PAL appears on screen with a face and a voice, listens, and replies in real time, the way a person in a video call would. The company describes itself as an AI research lab working on human computing.
There are three ways in. Developers can use the API to build customized conversational video. People without engineering resources can use the PAL Maker, a no-code tool for creating and launching a PAL. Larger organizations can ask for Enterprise Solutions, where the Tavus team designs and runs a managed deployment.
PALs can present slide decks, generate charts or questionnaires on screen with Magic Canvas, join video conferences, and browse a product while sharing their screen. They can answer from documents you upload, remember earlier conversations, and run on hosted language models or one you bring yourself.
Pricing has two tracks. The PALs track for individuals has a Free plan at $0/mo, Plus at $20/mo and Max at $50/mo, which differ mainly in included call minutes. The Developer track starts with a free Basic plan, includes a Growth plan at $397/mo plus pay as you go, and offers Enterprise with custom pricing. The pricing page lists no annual billing prices.
- Real-time face-to-face AI agents
- No-code PAL Maker
- Developer API
- Slide presentation mode
- Magic Canvas generated UI
- Joins video conferences
- Browser use with screen sharing
- Knowledge base from uploaded documents
- Memory across conversations
- Hosted or bring-your-own LLM
Pros and cons
Pros
- Free plan available for individuals ($0/mo) with unlimited messaging
- Several ways to build: API, no-code PAL Maker, or managed Enterprise Solutions
- PALs can present slides, join video calls and browse a product while sharing their screen
- Knowledge base and memory let a PAL use your documents and recall earlier conversations
- Bring your own LLM or use hosted models
Cons
- Free plan includes only 15 minutes of voice & video calls
- Developer plans add pay-as-you-go charges on top of the monthly fee
- Enterprise pricing is custom and not published
- No annual billing prices are listed
- Pricing page shows conflicting numbers for one developer tier
Our take
Tavus fits teams that want a talking, on-screen AI agent inside a product or a sales, support or training flow, and individuals who want a conversational companion. The no-code PAL Maker lowers the barrier for non-engineers, while the API suits developers. The trade-offs are usage-based limits: the free PALs plan includes only a few call minutes, and developer plans add pay-as-you-go charges on top of the monthly fee. Enterprise pricing is not published. The pricing page also shows conflicting figures for one developer tier, so confirm current numbers with the vendor. Anyone needing only text chat would likely not need this.
Comparisons and lists with Tavus
Coming soon
Coming soon — we are writing comparisons that include Tavus.
Tavus pricing
| Plan | Monthly billing | Annual billing (per month) | Limits / what’s included |
|---|---|---|---|
| PALs Free per month | Free | — | Unlimited messaging; 15 minutes of voice & video calls; support for 30+ languages |
| PALs Plus per month | $20 | — | Unlimited messaging; 150 minutes of voice & video calls; MCP Early Access |
| PALs Max per month | $50 | — | Unlimited messaging; 500 minutes of voice & video calls; MCP Early Access |
| Developer Growth per month plus pay as you go | $397 | — | 1250 minutes of AI conversational video; up to 10 concurrent streams; conversation recordings |
Free trial: none listed. Free plan: yes.
Prices checked on on the official Tavus pricing page. “—” = not published.
All Tavus plans, limits and annual prices →
Frequently asked questions
Is there a free plan?
Yes. The PALs Free plan costs $0/mo with unlimited messaging and 15 minutes of voice & video calls. The Developer track also has a free Basic plan.
How much do the PALs plans cost?
PALs Plus is $20/mo with 150 minutes of voice & video calls. PALs Max is $50/mo with 500 minutes. Both include MCP Early Access.
Can I build with an API?
Yes. The homepage says you can build and deploy with the Tavus API, the no-code PAL Maker, or enterprise Solutions.
Is Enterprise pricing published?
No. Enterprise is listed as Custom with volume discounts.
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