Lumen5 review: AI video maker that turns blogs, PDFs and scripts into branded videos for teams

AI video maker that turns blogs, PDFs and scripts into branded videos for teams

Custom (contact sales), free plan: yes, prices checked on November 2, 2026.

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What Lumen5 does

Converts blog posts, PDFs, text or outlines into AI-scripted videos with media, voiceover and captions, with brand customization.

Lumen5 is a video creation platform that uses AI to turn written material into video. You can start from a blog URL, a PDF, pasted text or an outline, and the AI Script Composer proposes several script options. After you pick one, the platform pairs it with media, timing and motion to produce a first cut that you can then adjust.

Beyond script and layout, the product includes an AI voiceover library with 1000+ voices on paid plans, automated captions, a stock photo and video library, and talking-head overlays for presenter clips. Branding tools range from custom colors on every plan to brand kits, uploaded fonts and watermarks on higher tiers.

Pricing is freemium. The Free plan allows 5 videos per month, each up to 2 minutes, with a Lumen5 branded outro. Paid plans are quoted per month billed yearly: Basic at $19, Starter at $59 and Pro at $149, all in USD. The pricing page also states a 25% saving for yearly billing. Team is custom priced and is aimed at enterprise needs such as single sign-on, collaboration, approval workflows and a customer success manager. Paid plans cap videos at 10 minutes, and every plan except Team is a single-user plan.

  • Blog, PDF and text to video
  • AI Script Composer with several script options
  • AI voiceover with 1000+ voices
  • Voice cloning on higher plans
  • Video translations on paid plans
  • Brand kits, fonts and watermarks
  • Talking Head presenter overlays
  • Automated captions
  • Stock photo and video library
  • SSO and approval workflow (Team)

Good for / Not for

Good for

  • Marketing teams repurposing blog posts and documents into video
  • Learning and communications teams that need narrated, captioned videos
  • Small businesses wanting branded videos with stock media included
  • Enterprises needing SSO, approval workflows and translations (Team plan)

Not for

  • Teams needing more than a single user on a non-Team plan
  • Users wanting videos longer than 10 minutes on a paid plan
  • Buyers wanting a published price for the Team plan

How to start

  1. Sign up on the Free plan; the pricing page says no payment details are needed. source

  2. Add content by pasting a blog URL, uploading a PDF, entering text or starting from an outline. source

  3. Choose one of the AI-generated script options and let Lumen5 pair it with media, timing and motion. source

  4. Adjust the background, text, graphics and colors, then upgrade if you need more than the Free plan allows. source

Limits and gotchas

  • Free plan: 5 videos per month, up to 2 minutes each, with a Lumen5 branded outro. source
  • Paid plans: max video length is 10 minutes. source
  • Resolution is 720p on Free and Basic; 1080p from Starter. source
  • AI voice and animation minutes are capped per year and vary by plan, for example 240 AI voice minutes/year on Basic. source
  • All plans except Team are single-user. source

From the official site and docs of Lumen5, checked on November 2, 2026.

Pros and cons

Pros

  • Starts from blog URLs, PDFs, pasted text or outlines
  • Free plan available with no credit card needed to sign up
  • AI Script Composer offers several script options to pick from
  • Brand kits, custom fonts and watermarks on higher plans
  • Team plan adds SSO, approval workflow and a customer success manager

Cons

  • Free plan has a branded outro, 2-minute videos and 5 videos per month
  • Every plan except Team is single-user
  • Paid plans cap videos at 10 minutes
  • Team pricing is not published and requires contacting sales

Our take

Lumen5 fits marketing, communications and learning teams that want to repurpose existing written content into branded video without a traditional editing workflow. The free plan lets you try it with no card details, though it adds a branded outro and limits video length. Individuals and small businesses have clear yearly-billed prices, while larger organisations must contact sales for Team pricing. Solo plans are single-user, and the pricing page shows no monthly-billed prices for paid tiers, so check the checkout screen before committing. This is based on the official pages only; we have not used the product.

Coming soon

Coming soon — we are writing comparisons that include Lumen5.

Lumen5 pricing

Lumen5 plans and prices (USD)
PlanMonthly billingAnnual billing (per month)Limits / what’s included
Free foreverFree—Lumen5 branded outro; max 2-minute videos; 5 videos per month
Basic per month, billed yearly—$19Unlimited videos; 12 animation minutes/year; 240 AI voice minutes/year
Starter per month, billed yearly—$591080p; 24 animation minutes/year; 720 AI voice minutes/year; 1 voice clone
Pro per month, billed yearly—$14960 animation minutes/year; 2160 AI voice minutes/year; 3 voice clones; multiple workspaces
Team custom, billed yearly——Custom pricing; contact sales

Free trial: none listed. Free plan: yes.
Prices checked on on the official Lumen5 pricing page. “—” = not published.

All Lumen5 plans, limits and annual prices →

Frequently asked questions

Is there a free plan?

Yes. The Free plan allows 5 videos per month, each up to 2 minutes, and includes a Lumen5 branded outro. The pricing page says you can sign up without entering payment details.

How much do the paid plans cost?

Per month billed yearly: Basic $19, Starter $59 and Pro $149, in USD. Team is custom priced; you contact the vendor. The pricing page lists no monthly-billed prices.

What can I turn into a video?

Blog posts, articles, PDFs, pasted text or an outline. The AI Script Composer then offers several script options to choose from.

Can I use my own presenter footage?

Yes. The Talking Head feature lets you add presenter clips, callouts and cutaways into a video.

Does the Team plan include enterprise controls?

According to the pricing page, Team adds single sign-on, collaboration features, a video approval process, a customer success manager and invoiced billing.

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