Apollo.io review: B2B contact data, outreach sequences and AI agents for sales teams, with a free plan
B2B contact data, outreach sequences and AI agents for sales teams, with a free plan
Custom (contact sales), free plan: yes, free trial: 14-day trial, prices checked on October 29, 2026.
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What Apollo.io does
Provides a B2B contact database with enrichment, plus sequences, dialing and AI agents for prospecting and outreach.
Apollo is a sales and go-to-market platform that combines a B2B database, AI features and outreach tools in one place. The homepage cites 240M+ contacts and 30M+ accounts, plus waterfall enrichment to fill gaps in records. On the execution side it offers sequences, a dialer, call recording, a meeting scheduler and CRM integrations, and it states that AI agents can research accounts, build lists, write outreach and book meetings. A Chrome extension lets you prospect from other tools.
Pricing is per seat and based on credits, which pay for emails, phone numbers, enrichment and AI research. The Free plan costs $0 and includes 900 credits per seat per year, granted monthly, with 2 sequences. Paid plans are priced per month billed yearly: Basic at $49, Professional at $79 and Organization at $119 with a minimum of 3 seats. Credits are 30,000, 48,000 and 72,000 per seat per year respectively, granted upfront. The pricing page offers a 14-day trial of paid plans that includes 75 credits. Monthly-billing prices are not shown on the page, and an Advanced Dialer and an Inbound bundle are sold as add-ons. Unused credits do not carry over, and all seats share one plan level.
- B2B contacts and accounts database
- Waterfall enrichment
- AI agents for research and outreach
- Email sequences with A/Z testing
- Deliverability tools and email warmup
- Call recording with AI insights
- CRM integrations including Salesforce and HubSpot
- Website visitor identification
Official video
How to Save a Search in Apollo · by Apollo ·
The player loads only when you press play.
Good for / Not for
Good for
- Sales teams that want data, outreach sequences and calling in one tool
- Teams that want to try a free plan before paying
- Teams that need to enrich CRM records from Salesforce or HubSpot
Not for
- Anyone who needs monthly-billing prices published; only yearly-billed prices are shown
- Reselling Apollo data or building products on it, since plans are for internal business use only
- Teams wanting different plan levels per user
How to start
Sign up for free with Google or Microsoft; the homepage says no credit card is required. source
Start on the Free plan ($0, 900 credits per seat per year) or begin a 14-day trial of a paid plan. source
Connect your email; on free plans only Gmail accounts can be connected, paid plans also allow Microsoft Office and other providers. source
Spend credits on emails, phone numbers and enrichment, and watch usage under Settings → Credit usage. source
Limits and gotchas
- Credits left over when a billing cycle finishes expire and are not rolled into the next one. source
- Organization plan requires a minimum of 3 seats. source
- Annual billing is a 12-month commitment, and downgrades give no refund for unused time. source
- The trial includes 75 credits. source
- Plans are for internal business use only. source
From the official site and docs of Apollo.io, checked on October 29, 2026.
Pros and cons
Pros
- Free plan at $0 with 900 credits per seat per year
- Large B2B database: 240M+ contacts and 30M+ accounts according to its homepage
- Sequences, dialer, call recording and CRM integrations sit in one platform
- 14-day trial of paid plans before committing
- Waterfall enrichment and API enrichment are listed for filling missing data
Cons
- Pricing is per seat, and Organization requires a minimum of 3 seats
- Unused credits expire at the end of each billing cycle
- Monthly-billing prices are not published on the pricing page, only yearly-billed per-month prices
- All seats must share the same plan level
- Free plan allows Gmail connections only and 2 sequences
Our take
Apollo suits sales teams that want contact data, sequencing and a dialer under one login, and that are happy to budget in credits. The free plan and the 14-day trial let you check fit before paying. Trade-offs: pricing is per seat, credits expire every cycle, every seat must be on the same plan, and the page shows no monthly-billing prices. Organization needs at least 3 seats, and the plans are for internal business use only, so it is not meant for reselling data or building products on it.
Comparisons and lists with Apollo.io
Coming soon
Coming soon — we are writing comparisons that include Apollo.io.
Apollo.io pricing
| Plan | Monthly billing | Annual billing (per month) | Limits / what’s included |
|---|---|---|---|
| Free per seat | — | — | 900 credits per seat per year, granted monthly; AI Assistant (5 chat limit); 2 Sequences |
| Basic per seat per month, billed annually | — | $49 | 30,000 credits per seat per year, granted upfront; Unlimited Sequences; 14-day trial |
| Professional per seat per month, billed annually | — | $79 | 48,000 credits per seat per year, granted upfront; Unlimited Sequences & A/Z Testing |
| Organization per seat per month, billed annually (min 3 seats) | — | $119 | 72,000 credits per seat per year, granted upfront; min 3 seats |
Free trial: 14-day trial. Free plan: yes.
Prices checked on on the official Apollo.io pricing page. “—” = not published.
All Apollo.io plans, limits and annual prices →
Frequently asked questions
Does Apollo have a free plan?
Yes. The Free plan costs $0 and includes 900 credits per seat per year, granted monthly, with 2 sequences. The pricing page says it stays free with no time limit.
How much do the paid plans cost?
Per seat, per month, billed annually: Basic is $49, Professional is $79 and Organization is $119 with a minimum of 3 seats. Monthly-billing prices are not shown on the page.
Is there a trial?
Basic and Professional list a 14-day trial. The pricing FAQ says the trial includes 75 credits and access to most features in the selected plan.
Do unused credits roll over?
No. The pricing page says unused credits expire at the end of each billing cycle and do not carry over.
Can different team members use different plans?
No. According to the pricing FAQ, all seats on an account are on the same plan.
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