Benchmark Email review: Email marketing software with a free plan, builder, forms and reporting
Email marketing software with a free plan, builder, forms and reporting
Starts at $19/mo, free plan: yes, prices checked on October 20, 2026.
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What Benchmark Email does
Benchmark Email is an email marketing platform from Polaris Software, LLC. It lets you build campaigns with a drag-and-drop editor, start from templates or a blank layout, or paste in your own HTML. An AI Assistant can help with copy and images inside the builder, and a brand kit stores your logo, colors and fonts.
Beyond the editor, the product includes sign-up forms (embedded, popup or hosted on their own page), contact management with tags, lists, filters and import, and reporting that covers link activity and engagement timing. Contacts can be connected to other tools through Zapier or the API.
The vendor says every feature is available on every plan, and that pricing scales with list size. The Free plan costs $0 per month and covers 500 contacts, 2,500 emails per month, one user, one domain, two API keys and 150 AI credits per month. Benchmark branding appears on free emails and forms. The Pro plan is listed at $19 per month billed monthly, or $16 per month billed yearly, starting from 1000 contacts. It adds higher limits, list verification, removable branding and 1,000 AI credits per month. Extra users on paid plans cost $15 per month each. Enterprise, for more than 100,000 contacts, has no published price and requires contacting sales.
Support by live chat and email is stated to be available on every plan, including free.
- Drag-and-drop email builder
- AI Assistant for copy and images
- HTML editor for your own code
- Brand kit with logo, colors, fonts
- Sign-up, popup and hosted form pages
- Tags, lists, filters and contact import
- Engagement and link reports
- Zapier and API integrations
Pros and cons
Pros
- Free plan at $0 per month with 500 contacts and 2,500 emails per month
- Every feature is stated to be on every plan, including Free
- Includes drag-and-drop builder, HTML paste/upload and an AI Assistant
- Zapier and API options for connecting contacts to other tools
- Live chat and email support stated for every plan
Cons
- Free plan shows Benchmark branding and has only 150 AI credits per month
- Additional users cost $15 per month each, and free users must upgrade first
- Enterprise pricing is not published; contact sales is required
- Pro price depends on contact count, starting from 1000 contacts
- No free trial length or platform list stated on the official pages
Our take
Benchmark Email suits small senders who want a free starting point and a single feature set across plans, so the move to Pro mainly changes limits rather than capabilities. The trade-offs are that the Free plan keeps Benchmark branding and allows only one user, and adding teammates means a paid plan plus $15 per month per extra user. Larger senders must contact sales for Enterprise pricing. The official pages do not state a free trial length or supported platforms, and we have not tested the product.
Comparisons and lists with Benchmark Email
Coming soon
Coming soon — we are writing comparisons that include Benchmark Email.
Benchmark Email pricing
| Plan | Monthly billing | Annual billing (per month) | Limits / what’s included |
|---|---|---|---|
| Free per month | Free | — | 500 contacts; 2,500 emails per month; 1 user; 1 domain; 2 API keys; 150 AI credits per month; Benchmark branding shows on emails and forms |
| Pro per month, from 1000 contacts | $19 | $16 | 1,000 to 100,000 contacts; sends 10 times the contact limit per month; 1 user included, $15/mo. per additional user; 10 domains max; 10 API keys; 1,000 AI credits per month; branding removable; list verification |
| Enterprise | — | — | For more than 100,000 contacts; price on request |
Free trial: none listed. Free plan: yes.
Prices checked on on the official Benchmark Email pricing page. “—” = not published.
All Benchmark Email plans, limits and annual prices →
Frequently asked questions
Does Benchmark Email have a free plan?
Yes. The Free plan costs $0 per month and covers 500 contacts, 2,500 emails per month, one user, one domain, two API keys and 150 AI credits per month.
How much does the Pro plan cost?
The pricing page lists Pro at $19 per month billed monthly and $16 per month billed yearly, starting from 1000 contacts. The price depends on your contact count.
Are features locked to higher plans?
According to the pricing page, every feature is on every plan, including Free. Paid plans raise limits, add list verification and make branding removable.
What does an additional user cost?
On paid plans, each additional user costs $15 per month. Free plan users must move to a paid plan before inviting teammates.
What is the Enterprise price?
It is not published. Enterprise is for more than 100,000 contacts, and you contact sales for pricing.
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