Blabla review: Social inbox with AI replies and moderation for brand comments and DMs
Social inbox with AI replies and moderation for brand comments and DMs
Starts at €19/mo, free plan: yes, free trial: 7-day free trial, no credit card required, prices checked on October 31, 2026.
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What Blabla does
Collects social comments and DMs in one inbox, answers them with AI from your FAQ, runs automations and hides unwanted comments.
Blabla is a social inbox built for brands, creators and social media teams. It collects comments and direct messages in one place, where a team can assign conversations, run bulk actions and narrow the queue with smart filters. According to the homepage, comment management covers Instagram, Facebook, TikTok and YouTube.
The AI answers comments and supported DMs using your FAQ and the information stored in your knowledge center, and the vendor says it adapts to your brand voice. It can also detect a customer's language and reply in that language. Automations can start conversations based on keywords, intent or behavior, and saved replies cover repeated questions. On the moderation side, Blabla can hide harmful comments and comments that match custom keywords, and it brings ad comments into the same inbox.
Pricing is in euros and has three plans. Free is 0€ per month and includes 100 actions per month. Standard is 19€ per month with unlimited actions and Smart Automations limited to 5000 runs. Pro is 69€ per month with unlimited automations, all comments from Ad and Dark Posts, and post scheduling in a limited-access beta. Standard and Pro show a 7-day free trial button, and the site says no credit card is required. The pricing page has an Annual/Monthly toggle but displays one price per plan. Teams with more than 5 workspaces, such as agencies or franchises, are asked to get in touch.
- Unified inbox for comments and DMs
- AI replies based on your FAQ
- Keyword and intent automations
- Custom keyword comment hiding
- Ad comment centralization
- Team conversation assignment
- Reply in the customer's language
- Saved replies
Good for / Not for
Good for
- Ecommerce brands that need replies to product questions on social comments
- Social media teams sharing one inbox and assigning conversations
- Advertisers who want ad comments gathered and moderated in one place
Not for
- Teams needing full post scheduling today, since it is a limited-access beta
- Teams with more than 5 workspaces who want published self-serve pricing
How to start
Limits and gotchas
From the official site and docs of Blabla, checked on October 31, 2026.
Pros and cons
Pros
- Free plan with 100 actions per month lets you try the inbox without paying
- One inbox for comments and DMs, with conversation assignment to teammates
- AI answers comments and supported DMs using your own FAQ and knowledge center
- Moderation can hide comments that match custom keywords
- Pro includes all comments from Ad and Dark Posts and unlimited Smart Automations
Cons
- Scheduling is only a limited-access beta
- Standard limits Smart Automations to 5000 runs
- The pricing page shows one price per plan despite an Annual/Monthly toggle, so the billing period is unclear
- More than 5 workspaces means contacting the vendor
- No API or platform list is published on the official pages
Our take
Blabla suits brands, creators and social media teams whose main task is answering and moderating a large flow of comments and DMs, including ad comments. The Free plan with 100 actions per month lets you look at the inbox before paying, and the paid plans show a 7-day trial button. The trade-offs are visible on the pages: scheduling is still a limited-access beta, Standard caps Smart Automations at 5000 runs, and the pricing page does not make clear which billing period its single prices reflect. Teams with more than 5 workspaces, such as agencies or franchises, need to contact the vendor. The pages publish no API or platform list, so ask before relying on integrations.
Comparisons and lists with Blabla
Coming soon
Coming soon — we are writing comparisons that include Blabla.
Blabla pricing
| Plan | Monthly billing | Annual billing (per month) | Limits / what’s included |
|---|---|---|---|
| Free per month | Free | — | 100 actions per month; all-in-one inbox, Smart Filtering, Bulk Actions, Multi-user access |
| Standard per month | €19 | — | Unlimited actions; Smart Automations limited to 5000 runs; workspace selector |
| Pro per month | €69 | — | Unlimited actions; Smart Automations unlimited; all comments from Ad and Dark Posts; post scheduling in limited-access beta; workspace selector |
Free trial: 7-day free trial, no credit card required. Free plan: yes.
Prices checked on on the official Blabla pricing page. “—” = not published.
All Blabla plans, limits and annual prices →
Frequently asked questions
Is there a free plan?
Yes. The Free plan is 0€ per month and includes 100 actions per month, an all-in-one inbox, smart filtering, bulk actions and multi-user access.
How much do the paid plans cost?
Standard is listed at 19€ per month and Pro at 69€ per month. The page has an Annual/Monthly toggle but shows one price per plan, so it does not state a separate yearly-billed figure.
Is there a trial?
Standard and Pro show a 7-day free trial button, and the site says no credit card is required.
Which social networks does it cover?
The homepage lists comment management on Instagram, Facebook, TikTok and YouTube. Scheduling for Instagram, Facebook and TikTok is in a limited-access beta.
What if I manage more than 5 workspaces?
The pricing page asks teams with more than 5 workspaces, such as agencies or franchises, to get in touch.
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