Later review: Social media scheduling, analytics and influencer campaigns for brands and creators
Social media scheduling, analytics and influencer campaigns for brands and creators
Custom (contact sales), free plan: no, free trial: 14-day free trial, prices checked on November 2, 2026.
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What Later does
Plans and auto-publishes posts across social networks, tracks analytics, and offers influencer campaign tools and Link in Bio pages.
Later is a vendor with two connected product lines: social media management and influencer marketing. On the social side, it lets you plan content on a visual calendar, schedule posts to networks such as Instagram, Facebook, TikTok, Threads, Pinterest and LinkedIn, and publish them automatically. Extras include AI tools for ideas and captions, a Link in Bio page for Instagram or TikTok, a media library, and a Chrome extension for saving photos from the web. There are also iOS and Android mobile apps.
Three paid plans exist. Starter costs $18.75 per month billed yearly and covers one user with one social set. Growth costs $37.50 per month billed yearly and adds a second user, approval workflows, a social inbox and longer analytics history. Scale costs $82.50 per month billed yearly and adds custom analytics, competitive benchmarking, brand monitoring and priority support. Prices are in USD, taxes are extra, and each plan starts with a 14-day free trial. The pricing page states that yearly billing saves 25% compared with monthly billing.
Post volume is counted per profile each month: 30 on Starter, 180 on Growth, and unlimited on Scale. AI credits are 5, 50 and 100 per month respectively.
For brands that want creator partnerships, Later also offers influencer marketing software and full-service campaign programs, plus a route for creators to earn income. Pricing for those services is not published on the official site.
- Visual drag-and-drop content calendar
- Auto-publishing to multiple social networks
- AI ideas and caption writer
- Link in Bio page
- Team approval workflow
- Social inbox for comments and messages
- Competitive benchmarking (Scale)
- Influencer campaign software
Good for / Not for
Good for
- Social media managers who schedule posts across several networks from one calendar
- Teams that need approval workflows and a shared social inbox (Growth and Scale)
- Brands interested in influencer campaigns or full-service creator programs
Not for
- Anyone wanting a free plan: only a 14-day trial is stated
- Starter users who need extra users or credits, which that plan does not allow
How to start
Limits and gotchas
- Starter allows 30 scheduled posts per profile per month, Growth 180, Scale unlimited. source
- Starter is limited to 1 user and cannot add extra social sets, users or AI credits. source
- Prices are in USD with applicable taxes extra. source
- Priority support with a 12-hour response is only on Scale. source
From the official site and docs of Later, checked on November 2, 2026.
Pros and cons
Pros
- Three clearly priced plans with a 14-day free trial
- Auto-publishing to several networks from a visual calendar
- Growth adds approvals and a social inbox for teams
- Scale adds custom analytics and competitor benchmarking for up to 20 competitors
- Link in Bio page and AI caption and idea tools are included on every plan
Cons
- No free plan, only a 14-day trial
- Pricing page shows only yearly-billed per-month prices, no monthly-billing figure
- Starter is limited to 1 user and cannot add extra users, social sets or AI credits
- Starter allows only 30 scheduled posts per profile
- Influencer marketing and full-service program pricing is not published on the official site
Our take
Later suits social media managers, small brands and agencies who want scheduling, analytics and team approvals in one tool, with a clear three-tier price list. Starter fits one person with one set of profiles, while Growth is the first tier with approvals and a social inbox. Trade-offs: there is no free plan, only a 14-day trial, and the pricing page lists only yearly-billed per-month figures. Starter cannot be extended with extra users or credits, so growing teams must move up a tier. Influencer marketing pricing is not published on the official site, so brands interested in that side must ask the vendor.
Comparisons and lists with Later
Coming soon
Coming soon — we are writing comparisons that include Later.
Later pricing
| Plan | Monthly billing | Annual billing (per month) | Limits / what’s included |
|---|---|---|---|
| Starter per month, billed yearly | — | $18.75 | 1 social set (8 profiles total), 1 user, up to 30 posts per profile, 5 AI credits/month, analytics up to 3 months; extra social sets, users and AI credits not available |
| Growth per month, billed yearly | — | $37.50 | 2 social sets (16 profiles total), 2 users, up to 180 posts per profile, 50 AI credits/month, analytics up to 1 year |
| Scale per month, billed yearly | — | $82.50 | 6 social sets (48 profiles total), 4 users, unlimited posts, 100 AI credits/month, analytics up to 2 years, priority support |
Free trial: 14-day free trial. Free plan: no.
Prices checked on on the official Later pricing page. “—” = not published.
All Later plans, limits and annual prices →
Frequently asked questions
How much does Later cost?
Starter is $18.75 per month billed yearly, Growth is $37.50 per month billed yearly, and Scale is $82.50 per month billed yearly. Prices are in USD, with taxes extra.
Is there a free trial?
Yes. The pricing page offers a 14-day free trial. No free plan is stated.
How many posts can I schedule?
Starter allows 30 posts per profile each month, Growth allows 180, and Scale is unlimited.
Which plan includes AI tools?
All plans include the AI Ideas and Caption Writer. Credits are 5 per month on Starter, 50 on Growth and 100 on Scale.
Does Later offer influencer marketing?
Yes. The homepage describes influencer marketing software and full-service campaign programs. Prices for these are not published on the official site.
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