Hootsuite review: Social media scheduling, inbox, analytics and listening, sold per user
Social media scheduling, inbox, analytics and listening, sold per user
Custom (contact sales), free plan: no, free trial: 14-day free trial, prices checked on October 30, 2026.
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What Hootsuite does
Hootsuite is a social media management product that puts publishing, content creation, analytics and social listening into a single place. Teams can plan posts on one calendar, draft posts and images with AI, answer messages from a shared inbox, and keep an eye on their own brand and on competitors. The vendor also offers MCP connectors so workflows can be run from AI tools such as ChatGPT, Claude, Copilot and Gemini.
There are four tiers. Standard covers up to 10 social media accounts. Professional and Advanced allow unlimited accounts, with Professional adding inbox automation, custom reports and trend forecasting up to 90 days ahead, and Advanced adding content approvals and message routing between team members. Enterprise adds single sign-on and custom compliance options and is priced individually through a demo request.
Pricing is per user. The pricing page lists €99 per user per month billed yearly for Standard, €199 for Professional and €399 for Advanced, all in EUR and excluding taxes. Monthly billing is available at a higher per-user rate, but the page does not show that figure. Each paid tier comes with a free 14-day trial. Trial accounts have daily posting limits, and bulk scheduling is not available during the trial. No free plan is described.
- Schedule unlimited social posts
- AI-generated posts and images
- Shared inbox for messages
- Brand and competitor monitoring
- Trend forecasting up to 90 days ahead
- Custom performance reports
- Content review and approval workflows
- Single sign-on on Enterprise
- MCP connectors for AI tools
Official video
What Is Hootsuite Social OS? Q3 2026 Updates · by Hootsuite ·
The player loads only when you press play.
Pros and cons
Pros
- Scheduling, inbox, analytics and listening are covered in one product
- Free 14-day trial on Standard, Professional and Advanced
- Professional and Advanced allow unlimited social accounts
- Advanced adds content approval and message routing for teams
- Enterprise offers single sign-on and custom compliance solutions
Cons
- No free plan is described, only a trial
- Priced per user, so costs grow with team size
- Standard is limited to 10 social media accounts
- Monthly-billing prices are not shown; listed prices assume annual billing and exclude taxes
- Trial has daily posting limits and no bulk scheduling
Our take
Hootsuite looks suited to marketing or social teams that want publishing, inbox, reporting and listening in one product and are comfortable paying per seat. The Standard tier works for managing a modest set of accounts, while larger or multi-person teams will likely need Professional or Advanced for unlimited accounts, approvals and routing. It is less suited to solo creators or small budgets: no free plan is described, every tier is priced per user, and the monthly-billing price is not published. Enterprise needs a demo request. Try the 14-day trial first, remembering that bulk scheduling is not available during it.
Comparisons and lists with Hootsuite
Coming soon
Coming soon — we are writing comparisons that include Hootsuite.
Hootsuite pricing
| Plan | Monthly billing | Annual billing (per month) | Limits / what’s included |
|---|---|---|---|
| Standard per user | — | €99 | Up to 10 social media accounts; free 14-day trial; price based on annual billing, excludes taxes |
| Professional per user | — | €199 | Unlimited social accounts; free 14-day trial; price based on annual billing, excludes taxes |
| Advanced per user | — | €399 | Unlimited social accounts; free 14-day trial; price based on annual billing, excludes taxes |
| Enterprise | — | — | Custom pricing; request a demo |
Free trial: 14-day free trial. Free plan: no.
Prices checked on on the official Hootsuite pricing page. “—” = not published.
All Hootsuite plans, limits and annual prices →
Frequently asked questions
How much does Hootsuite cost?
The pricing page shows €99 per user per month billed yearly for Standard, €199 for Professional and €399 for Advanced, in EUR and excluding taxes. Enterprise pricing is custom.
Is there a free trial?
Yes. Standard, Professional and Advanced each list a free 14-day trial. Trial accounts have daily posting limits, and bulk scheduling is not available during the trial.
How many social accounts can I connect?
Standard allows up to 10 social media accounts. Professional, Advanced and Enterprise list unlimited accounts.
Is it priced per user?
Yes. Plans are sold per user seat, and you can purchase as many seats as your team needs.
Can I pay monthly instead of yearly?
The page says monthly billing is offered for Standard, Professional and Advanced at a higher per-user rate than annual billing. The monthly price is not shown.
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