Metricool review: Social media scheduling, analytics, reporting and inbox for brands, teams and agencies
Social media scheduling, analytics, reporting and inbox for brands, teams and agencies
Starts at €20/mo, free plan: yes, prices checked on October 30, 2026.
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What Metricool does
Metricool is a social media management tool that brings planning, measurement and messaging into one dashboard. A drag-and-drop calendar handles scheduling across networks, and an AI social media assistant is included to help with content ideas. On the analytics side it tracks channel performance and competitor profiles, and it can produce automated reports, including PDF and PPT downloads, plus a Data Studio connector on the Advanced plan. Other modules cover a shared inbox for messages and comments, Flows for DM automation, Smartlinks link-in-bio pages, and a unified view for Google, Facebook and TikTok ad campaigns.
Work is organised in brands, where each brand stands for a business or a customer and holds one profile per network. The Free plan costs €0/month and covers 1 brand, 20 scheduled posts per month and 30 days of analytics. Starter is listed from €20/month billed monthly, or from €16/month billed yearly, and covers 10 brands with unlimited publishing subject to a Fair Use Policy. Advanced is from €54/month billed monthly or from €43/month billed yearly, covers 50 brands and adds team and client management, post approval and API access. The Custom plan has no public price and is arranged by contacting the vendor. Listed prices exclude VAT.
- Drag-and-drop content calendar
- AI social media assistant
- Competitor analysis
- Automated PDF and PPT reports
- Unified inbox for messages and comments
- Flows DM automation
- Smartlinks link-in-bio pages
- Google, Facebook and TikTok ads dashboard
- Post approval system
Official video
How to add a post to your SmartLink while scheduling it in Metricool · by Metricool ·
The player loads only when you press play.
Pros and cons
Pros
- Free plan at €0/month for 1 brand, with no payment needed to start
- Scheduling, analytics, reports, inbox, link-in-bio and ads in one dashboard
- Advanced plan covers 50 brands with team and client management and post approval
- Paid plans can be billed yearly at a lower per-month rate (Starter from €16/month, Advanced from €43/month)
- Integrations listed include Google Drive, Canva, Adobe Express, Zapier and Make, plus a Chrome extension
Cons
- Free plan is limited to 20 scheduled posts per month and 30 days of analytics
- Free plan excludes LinkedIn and Twitter
- Twitter/X needs a paid add-on, and full Twitter/X analytics sits in higher plans
- Team and client management, Data Studio connector and API are only on Advanced or above
- Prices exclude VAT, and unlimited scheduling may be limited by a Fair Use Policy
Our take
Metricool suits freelancers, small businesses and agencies that want scheduling, analytics, reporting and inbox handling in a single place, and the Free plan lets you check the basics before paying. Agencies with many client brands should look closely at the brand-based tiers, because the monthly price rises as the brand count grows. Anyone who needs LinkedIn, Twitter/X, team roles or API access must move to a paid plan or add-on. We did not use the product; this summary reflects the vendor's published pages only.
Comparisons and lists with Metricool
Coming soon
Coming soon — we are writing comparisons that include Metricool.
Metricool pricing
| Plan | Monthly billing | Annual billing (per month) | Limits / what’s included |
|---|---|---|---|
| Free per month | Free | — | 1 brand; up to 20 scheduled posts per month; 5 competitor profiles; 30 days of analytics; 5 AI credits per brand/month; LinkedIn and Twitter not included |
| Starter from, per month | €20 | €16 | Up to 10 brands; unlimited publishing (may be limited by Fair Use Policy); 100 competitors; brand tiers: up to 5 brands for €20/month, up to 10 brands for €37/month; prices exclude VAT |
| Advanced from, per month | €54 | €43 | Up to 50 brands; team and client management; API; brand tiers: up to 15 brands for €54/month, up to 25 brands for €87/month, up to 50 brands for €172/month; prices exclude VAT |
| Custom | — | — | Custom number of brands; White Label; dedicated account manager; no public price |
Free trial: none listed. Free plan: yes.
Prices checked on on the official Metricool pricing page. “—” = not published.
All Metricool plans, limits and annual prices →
Frequently asked questions
Is Metricool free?
Yes. The vendor says you can use Metricool for free, forever. The Free plan costs €0/month and covers 1 brand.
How much do the paid plans cost?
Starter is from €20/month billed monthly or from €16/month billed yearly. Advanced is from €54/month billed monthly or from €43/month billed yearly. Prices exclude VAT.
What is a brand in Metricool?
A brand represents a business, brand or customer, and under it you manage one profile for each social network or ad platform.
Can I cancel or downgrade?
Yes. You can cancel any time and keep the plan until the end of the billing cycle, after which the account becomes free. Downgrades take effect at the end of the current billing period.
Does Metricool offer an API?
The pricing page lists a Metricool API (Zapier, Make) under the Advanced plan.
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