Claap review: Call recorder for sales teams that fills CRM fields and scores calls
Call recorder for sales teams that fills CRM fields and scores calls
Starts at €30/mo, free plan: yes, free trial: Trial of Pro or Business opened by the sales team on request; length not stated, prices checked on October 25, 2026.
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What Claap does
Records sales calls and meetings, transcribes them and scores calls on sales frameworks. On Business and above it also writes next steps and blockers to Salesforce and HubSpot.
Claap is a call and meeting recorder built for sales and revenue teams. It can record in the background through a Chrome extension, with no bot in the call. If you prefer a visible recorder, a meeting bot can join Zoom, Meet or Teams calls. In-person meetings can be recorded from the mobile app, and calls from Aircall, Ringover and lemlist VoIP import automatically from Pro.
Transcription in 99+ languages is not included on the free Basic plan but is part of Pro, Business and Enterprise. Calls can be scored against MEDDIC, MEDDPICC, BANT or SPICED templates, or against your own criteria. Writing next steps and blockers back to Salesforce and HubSpot, CRM auto-enrichment and AI coaching are listed from Business. The Claap MCP connector lets you work with the data from Claude or ChatGPT.
Pricing is per license, billed monthly or annually at 20% less. Basic is €0 and limited to 10 videos per user and 300 min total. Pro is €30 per license per month billed monthly, or €24 per month billed yearly, with 1000 min per month and 500 AI credits per month. Business is €60 per license per month billed monthly, or €48 per month billed yearly, with unlimited recording time and 1000 AI credits per month. Enterprise is custom priced and is the only plan that lists the Claap API. A free workspace holds up to 20 members, while a paid workspace has no member cap. Trials of Pro or Business are opened by the sales team on request.
- Bot-free background recording
- Optional visible meeting bot for Zoom, Meet or Teams
- Chrome extension and Mac OS desktop recorder
- In-person recording from the mobile app
- Transcripts in 99+ languages from Pro
- Dialer call import from Aircall, Ringover and lemlist VoIP
- Next steps and blockers written to Salesforce and HubSpot
- Call scoring on sales frameworks or custom criteria
- Claap MCP connector for Claude and ChatGPT
Good for / Not for
Good for
- Sales and revenue teams that want call data written into Salesforce or HubSpot
- Teams that want calls scored on MEDDIC, MEDDPICC, BANT, SPICED or their own criteria
- Teams that record on Aircall, Ringover or lemlist VoIP, or in person from the mobile app
Not for
- Teams that need the API without custom Enterprise pricing
- Teams that need transcripts in 99+ languages on a free plan, since Basic does not include them
How to start
Limits and gotchas
- Basic is limited to 10 videos per user and 300 min total. source
- Pro includes 1000 min per month and 500 AI credits per month. Business includes 1000 AI credits per month. source
- The Mac OS desktop recorder, AI coaching and CRM auto-enrichment are marked as not included on Basic. The last two are also not included on Pro. source
From the official site and docs of Claap, checked on October 25, 2026.
Pros and cons
Pros
- Can record in the background with no bot, or with a visible meeting bot if you prefer
- Free Basic plan, and annual billing is 20% less than monthly
- Transcription in 99+ languages on Pro, Business and Enterprise
- Calls can be scored on MEDDIC, MEDDPICC, BANT, SPICED or custom criteria
- Connects to Claude and ChatGPT through the Claap MCP connector
Cons
- Basic is capped at 10 videos per user and 300 min total, with no 99+ language transcripts
- CRM auto-enrichment, AI coaching and Salesforce or HubSpot write-back are listed from Business
- The Claap API is listed only on Enterprise, which has custom pricing
- Pro includes 1000 min per month, while unlimited recording time starts at Business
- Trials of Pro or Business need a request to the sales team, and no trial length is stated
Our take
Claap fits revenue teams that want recorded calls to feed their CRM and coaching process instead of sitting in a video library. The per-license pricing and the free Basic plan let a team start small and pay only for the people who need the paid features. The trade-offs are clear on the pricing page. CRM write-back, auto-enrichment and AI coaching start at Business, transcription in 99+ languages starts at Pro, and the API is only on Enterprise. Basic is capped at 10 videos per user and 300 min total, so it works as a limited way to look at the product rather than a long-term setup. Pro and Business trials go through the sales team, and the pages do not state how long a trial lasts. Teams that depend on a desktop recorder should note that the pricing table lists a Mac OS app and marks it as not included on Basic.
Comparisons and lists with Claap
Coming soon
Coming soon — we are writing comparisons that include Claap.
Claap pricing
| Plan | Monthly billing | Annual billing (per month) | Limits / what’s included |
|---|---|---|---|
| Basic per license per month | Free | — | 10 videos per user; 300 min total |
| Pro per license per month | €30 | €24 | Unlimited recordings; 1000 min per month; 500 AI credits per month |
| Business per license per month | €60 | €48 | Unlimited recordings; unlimited recording time; 1000 AI credits per month |
| Enterprise custom pricing | — | — | Unlimited recordings; unlimited recording time; custom AI credits per month |
Free trial: Trial of Pro or Business opened by the sales team on request; length not stated. Free plan: yes.
Prices checked on on the official Claap pricing page. “—” = not published.
All Claap plans, limits and annual prices →
Frequently asked questions
Does Claap have a free plan?
Yes. Basic is €0 per license per month, limited to 10 videos per user and 300 min total. Transcripts in 99+ languages are not included on it.
How much do Pro and Business cost?
Pro is €30 per license per month billed monthly and €24 per month billed yearly. Business is €60 per license per month billed monthly and €48 per month billed yearly.
Does Claap put a bot in my meetings?
Not by default. The Chrome extension, which is included on every plan, records in the background with no bot. The Mac OS desktop recorder does the same but is not included on Basic. If you prefer a visible recorder, a meeting bot can join Zoom, Meet or Teams calls.
Can I try a paid plan first?
The pricing page says the sales team can open a trial of Pro or Business on your workspace if you contact them. It does not state how long the trial lasts.
Is there an API?
The pricing page lists the Claap API as included only on the Enterprise plan.
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