HeyGen review: Create AI videos with personalized avatars, voice cloning, and translation.
Create AI videos with personalized avatars, voice cloning, and translation.
Starts at $29/mo, free plan: yes, prices checked on October 21, 2026.
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What HeyGen does
Generates AI videos using custom avatars, voice cloning, and text-to-video tools, enabling users to create localized content in over 175 languages.
HeyGen is an AI video generation platform that enables users to produce videos using personalized avatars and voice cloning without requiring a camera or crew. The tool includes capabilities for text-to-video, image-to-video, and converting presentations (PPT/PDF) into video formats. Users can also translate their content into over 175 languages and dialects while maintaining precise lip-syncing. A text-based AI Studio editor is provided to adjust tone, delivery, and gestures.
HeyGen uses a freemium pricing model. The Free plan is available for $0 per month and permits up to three watermarked videos monthly, with a maximum length of one minute per video. Paid subscriptions start with the Creator plan at $29 per month (or $24 per month when billed annually) for 600 credits. The Pro plan costs $49 per month for 1,000 credits, and the Business plan is $149 per month for 1,500 credits (the pricing page mentions a yearly billing option with two months free for these tiers). Adding team members on the Business plan requires an extra $20 per seat per month. An Enterprise plan is offered via contact sales. Credits roll over for one month on monthly subscriptions, whereas annual plan credits accumulate until the renewal date.
- AI video generation
- Custom video avatars
- Voice cloning
- Video translation
- Text-to-video conversion
- PPT/PDF to video
Good for / Not for
Good for
- Creators and marketers needing scalable video production
- Educators building localized online learning courses
- Sales teams creating personalized outreach videos
Not for
- Users needing long videos on the free tier (limited to 1 minute)
- Teams wanting free collaboration (requires Business plan)
Compare
How to start
Sign up for the Free plan to generate up to 3 watermarked videos per month without a credit card. source
Limits and gotchas
From the official site and docs of HeyGen, checked on October 21, 2026.
Pros and cons
Pros
- Supports video translation in over 175 languages and dialects.
- Offers a free plan to generate up to three videos per month.
- Includes text-to-video and PPT/PDF-to-video conversion tools.
- Provides custom video avatars and voice cloning capabilities.
Cons
- Free plan videos are watermarked and restricted to one minute.
- Adding team members costs an extra $20 per seat per month on the Business plan.
- Unused credits do not carry over if the subscription is canceled.
Our take
HeyGen is a strong fit for marketers, educators, and creators who need to produce localized video content at scale without traditional filming. Its extensive language support and custom avatars make it highly suitable for global outreach. However, it is not for users needing long videos on the free tier, as it restricts output to one minute with a watermark. Additionally, team collaboration features are locked behind the higher-priced Business and Enterprise plans.
Comparisons and lists with HeyGen
Coming soon
Coming soon — we are writing comparisons that include HeyGen.
HeyGen pricing
| Plan | Monthly billing | Annual billing (per month) | Limits / what’s included |
|---|---|---|---|
| Free | Free | — | 3 videos a month, watermarked; Videos up to 1 minute each |
| Creator | $29 | $24 | 600 credits |
| Pro | $49 | — | 1,000 credits |
| Business | $149 | — | 1,500 credits |
| Enterprise | — | — | Credit volume set to your usage |
Free trial: none listed. Free plan: yes.
Prices checked on on the official HeyGen pricing page. “—” = not published.
All HeyGen plans, limits and annual prices →
Frequently asked questions
Is there a free plan available?
Yes, you can use HeyGen for free to generate up to three watermarked videos a month without a credit card.
Do unused credits roll over?
Yes, monthly subscribers' unused credits roll over for one additional month, while annual subscribers' credits accumulate until their renewal date.
How much does it cost to add team members?
On the Business plan, you can add team members for $20 per seat per month.
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