HypeAuditor review: Influencer discovery, vetting and campaign management for brands and agencies

What HypeAuditor does

HypeAuditor is an influencer marketing platform aimed at brands, agencies and marketing teams that work with creators. It gathers a searchable creator database, audience analysis and campaign tools in one product, so a team can move from finding creators to reporting results without switching between separate tools.

Every creator report covers 35+ metrics, including audience demographics, audience quality, engagement and brand safety. The fraud detection model looks at 53 behavioral patterns, and an audience quality score rates accounts on a scale of 0 to 100. Discovery spans 227M+ creator profiles, with filters, keyword search, lookalike search and an AI Scout feature.

For daily work, the platform provides bulk email outreach with follow-ups, a shared CRM called My Network, and campaign workflows for briefs, contracts, content approvals and creator payments. Post tracking runs on Instagram, TikTok and YouTube and can pick up content published up to 90 days before a campaign was set up. Reports can be shared online or exported to PDF, PPTX or XLS, and agencies can send white-label versions. Shopify, WooCommerce or Magento stores can be linked to tie orders and revenue to individual creators.

Other options include market and competitor analysis, a Chrome extension and API access.

On cost, the vendor says it offers paid plans, with pricing depending on the plan and on features, usage limits and access. The homepage also mentions starting with free media plans, campaign management and demo versions of other features.

• Creator discovery with filters, keyword and lookalike search
• Audience and fraud analysis reports
• Bulk email outreach with follow-ups
• Shared creator CRM (My Network)
• Campaign briefs, contracts, approvals and payments
• Campaign reports exportable to PDF, PPTX or XLS
• E-commerce order and revenue attribution
• API access and Chrome extension

Our take

HypeAuditor fits brands and agencies that want creator search, vetting, outreach and campaign reporting in one product, especially teams running campaigns across several social networks or for several clients. Teams that need only one narrow task may find a broad platform more than they need. This view comes only from the vendor's published pages, not from using the product.