Kapwing review: Browser-based video editor with AI tools for generating, subtitling and dubbing video

What Kapwing does

Kapwing is a video editor that runs in a web browser, so there is nothing to install. It pairs a drag-and-drop timeline, used for trimming, joining clips and placing overlays, with a set of AI tools. Those tools can build a video project from a prompt, script, article or PDF, create subtitles automatically, turn text into speech with stock or cloned voices, translate audio and video into 100+ languages, and remove silences with Smart Cut.

The official pages describe it as made for marketers, internal communications teams, content creators and educators. Teams can work in a shared workspace, leave comments directly on a video and store logos, fonts and colors in a Brand Kit. Kapwing can also be linked to Claude or ChatGPT through the Model Context Protocol.

Pricing is freemium. Enterprise is sold through Contact Sales.

• Prompt, script, article or PDF to video project
• Drag-and-drop timeline editor
• Automatic subtitles
• Dubbing into 100+ languages
• Text to speech with stock and cloned voices
• Smart Cut silence removal
• Comments for team review
• Brand Kit with logos, fonts and colors
• MCP connection to Claude and ChatGPT

Our take

Kapwing fits people who want to create, subtitle and localize video in a browser without installing software, and teams that need shared review with comments and brand assets. The Free plan is useful for trying the tools, but its exports carry a watermark and are capped at 4 minutes and 720p, so regular publishing means moving to Pro or higher. AI usage is limited by monthly credits, and buying extra credits is listed only for Business.