Pabbly review: Subscription billing and business apps for online sellers, with a free plan
Subscription billing and business apps for online sellers, with a free plan
Starts at $19/mo, free plan: yes, prices checked on October 20, 2026.
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What Pabbly does
Pabbly is a group of nine business apps published by MagnetBrains LLC DBA Pabbly. They cover app integration, WhatsApp conversations, email marketing, forms, subscription billing, webhooks, AI workflows, app building and project management. The pricing page reviewed for this card belongs to Pabbly Subscription Billing, so the details below mostly describe that product.
Subscription Billing lets a business collect one-time and recurring payments through checkout pages. It connects to 35+ payment gateways, takes payments in several currencies and can work out GST, VAT and sales tax from the customer's location. Failed payments can be retried automatically, with follow-up emails sent through dunning tools. Customers can upgrade, downgrade, pause or cancel subscriptions, and a built-in multi-tier affiliate module tracks referrals. API keys and webhooks link the system to a website, app or other external system.
Pricing is freemium. The Free plan costs $0 and supports up to 50 customers, with limited revenue and no team members or affiliate module. The Standard plan supports up to 1,000 customers with unlimited revenue and unlimited team members, without the affiliate module. It is shown at $19 per month billed monthly and $14 per month billed yearly. The vendor also states 0% transaction fees and a 30 days money-back guarantee.
- One-time and recurring payment collection
- 35+ payment gateways
- Multi-currency payments
- Automated GST, VAT and sales tax
- Automatic payment retries and dunning
- Multi-tier affiliate module
- API keys and webhooks
- Customer subscription management
Tasks it handles
Pros and cons
Pros
- Free plan at $0 for up to 50 customers
- 0% transaction fees are stated
- Supports 35+ payment gateways and multiple currencies
- Automatic retries and dunning for failed payments
- Standard plan shows $14 per month billed yearly against $19 per month billed monthly
Cons
- Free plan is capped at 50 customers and excludes team members and the affiliate module
- Standard plan is capped at 1,000 customers and excludes the affiliate module
- The page offers several yearly terms but shows one yearly-billed Standard price
- Prices for plans above Standard are not visible in the page text
- No free trial is stated, only a 30 days money-back guarantee
Our take
Pabbly Subscription Billing suits small online sellers who want to start on a free plan and keep checkout, tax handling, payment retries and an affiliate program in one product. It is a weaker fit if you need the affiliate module on the Free or Standard plans, since neither includes it, or if you want to see every tier, because the page text we had shows no plans above Standard. The yearly-billed Standard price is a single figure while the page offers several yearly terms, so confirm the term at checkout. No free trial is stated, only a money-back guarantee.
Comparisons and lists with Pabbly
Coming soon
Coming soon — we are writing comparisons that include Pabbly.
Pabbly pricing
| Plan | Monthly billing | Annual billing (per month) | Limits / what’s included |
|---|---|---|---|
| FREE per month | Free | — | Up to 50 customers; revenue is limited; team members and the affiliate module are not included |
| STANDARD per month | $19 | $14 | Up to 1,000 customers, unlimited revenue and unlimited team members; affiliate module not included. The page offers Yearly, 2 Yearly and 3 Yearly billing options. |
Free trial: none listed. Free plan: yes.
Prices checked on on the official Pabbly pricing page. “—” = not published.
All Pabbly plans, limits and annual prices →
Frequently asked questions
Does Pabbly have a free plan?
Yes. The Free plan is shown at $0 and supports up to 50 customers. Revenue is limited, and team members and the affiliate module are not included.
How much does the Standard plan cost?
The Standard plan is shown at $19 per month billed monthly and $14 per month billed yearly. It supports up to 1,000 customers with unlimited revenue and unlimited team members. The affiliate module is not included.
Does Pabbly Subscription Billing charge transaction fees?
The pricing page lists 0% transaction fees.
Is there a refund policy?
The pricing page states a 30 days money-back guarantee.
Can it connect to other tools?
Yes. The page lists a Developer API and webhooks, and says API keys can link the billing system to a website, app or other external system.
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