Retainful review: Email and WhatsApp marketing automation platform for ecommerce stores.
Email and WhatsApp marketing automation platform for ecommerce stores.
Starts at $14/mo, free plan: yes, prices checked on October 23, 2026.
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What Retainful does
Automates email and WhatsApp marketing campaigns to recover abandoned carts and engage ecommerce customers.
Retainful is an ecommerce marketing platform that combines email and WhatsApp automation to help online stores recover abandoned carts and drive repeat purchases. It connects with platforms like Shopify and WooCommerce to trigger automated workflows, including welcome series, order follow-ups, and win-back campaigns. Users can segment their audience based on purchase history and behavior, and capture leads using built-in popups and forms.
The platform operates on a freemium model. The Free plan costs $0 per month and allows users to import unlimited contacts, but limits sending to 500 emails per month. The paid tier, referred to as Pro or Starter, begins at $14 per month for up to 1,000 contacts and includes 10,000 emails per month. For every additional 500 contacts, the price increases by $4 per month. WhatsApp marketing is included in the platform, but users must pay Meta directly for conversation costs.
- Abandoned cart recovery
- Welcome and win-back series
- Auto-generated coupon codes
- Customer segmentation
- Popups and embedded forms
- Omnichannel workflows
- Revenue tracking and analytics
Good for / Not for
Good for
- Shopify and WooCommerce store owners looking to automate cart recovery.
- Ecommerce brands wanting to combine email and WhatsApp in one workflow.
Not for
- Businesses looking for a completely free solution for high-volume email sending.
- Users who prefer to pay a flat rate for WhatsApp messages through their marketing tool.
How to start
Limits and gotchas
From the official site and docs of Retainful, checked on October 23, 2026.
Pros and cons
Pros
- All features are included on the free plan.
- Combines email and WhatsApp automation in one workflow.
- Offers free migration from other email platforms.
Cons
- Free plan is strictly limited to 500 emails per month.
- WhatsApp messaging costs are billed separately by Meta.
- No annual billing discount is offered on the official site.
- Pricing increases by $4 for every 500 contacts above 1,000.
Our take
Retainful is a solid option for ecommerce store owners looking to consolidate their email and WhatsApp marketing into a single dashboard. Its pricing structure is straightforward, offering all features on the free tier while only charging based on contact volume. However, stores with very large contact lists may find the incremental cost of $4 per 500 contacts adding up, and the lack of an annual discount means there are no savings for long-term commitments.
Comparisons and lists with Retainful
Coming soon
Coming soon — we are writing comparisons that include Retainful.
Retainful pricing
| Plan | Monthly billing | Annual billing (per month) | Limits / what’s included |
|---|---|---|---|
| Free per month | Free | — | 500 emails / month |
| Pro per month | $14 | — | 10,000 emails / month, up to 1,000 contacts |
Free trial: none listed. Free plan: yes.
Prices checked on on the official Retainful pricing page. “—” = not published.
All Retainful plans, limits and annual prices →
Frequently asked questions
How much does WhatsApp marketing cost?
Retainful does not charge for WhatsApp marketing. You connect your Meta account and pay Meta directly at their standard rates.
What happens if I exceed my email limit on the Free plan?
Your emails will stop sending for that month. Retainful does not automatically charge you; you must wait for the next month or upgrade to a paid plan.
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