Chatbots Assistants5 tools

5 Instagram DM Automation and Chatbot Tools (2026), Verified

You reply to Instagram comments and DMs automatically and capture leads in message flows. Five verified tools compared on price, free plan, channels and extra costs.

Instagram DM automation replies to comments and messages with preset flows or AI, then captures leads. Manychat is the Instagram-first option and has a free plan. SleekFlow is a shared inbox with CRM, Robofy and Stammer.ai build AI agents, and Landbot is a no-code chatbot builder for websites and WhatsApp. Three of the five publish no entry price, and only Manychat and Landbot list a free plan. Meta restricts messaging outside its 24-hour window and requires opt-in for marketing messages, so automations must follow Meta's platform policy. Compare channel limits and add-on costs in the table.

Last verified Suggest an update

The shortlist

5 tools
  1. Manychat screenshot

    Manychat

    AI Chatbots & Assistants
    Free planVerified

    Automates replies to comments and DMs on Instagram, TikTok, Messenger and WhatsApp and captures leads through flows; free plan; 14-day trial of Essential or Pro.

    When to pick it: Pick it if Instagram comments and DMs are the main use.

    Custom (contact sales)Free plan
  2. Robofy screenshot

    Robofy

    AI Chatbots & Assistants
    Free trialVerified

    AI agents answering questions, capturing leads and taking actions via API on a website, WhatsApp and phone; 14-day trial with no card.

    When to pick it: Pick it if you need website, WhatsApp and phone.

    Custom (contact sales)Trial: 14-day free trial, no credit card required

Compared on this task

CriterionManychatLandbotStammer.aiRobofySleekFlowChecked
From (price/mo)not published source€40/mo source$49/mo sourcenot published sourcenot published source
Free plan / trialyes; trial: 14-day free trial for Essential or Pro sourceyes; trial: 14-day trial with everything included sourceno; trial: 7-day free trial on Standard, 14-day free trial on Pro (card required) sourceno; trial: 14-day free trial, no credit card required sourceno; trial: 7-day Pro plan trial, no credit card required source
Key capabilityIG comment and DM flows sourceNo-code AI agent builder sourceWhite-label AI agents sourceAI agents on web, WhatsApp, phone sourceOmnichannel inbox + CRM source
Main limitAI replies and Broadcasts start at Pro; only yearly prices shown sourceFree: no AI chats, 1 seat; WhatsApp +€100/mo on Professional sourceNo free plan; Standard has no white label; trial needs a card sourceNo free plan; price custom; Instagram not stated sourceNo free plan; extra contacts, seats and broadcasts cost extra source

Facts from the vendors' official pages, checked on the date in the last column. Prices are what the vendor published on that date.

How to do it

  1. Decide the trigger

    Comment keyword, story reply or DM.

  2. Build one flow

    Use Manychat free plan.

  3. Respect Meta rules

    Stay within the messaging rules for your account.

  4. Add a human handoff

    Route complex questions to a person.

  5. Review results weekly

    Check opt-outs and replies.

Limits and risks

  • Meta policy limits automated messaging.
  • Instagram support is only confirmed for Manychat on these cards.
  • Prices are mostly custom.
  • We have not tested delivery.

Frequently asked questions

Which Instagram DM automation tool is best?

Manychat is built around Instagram; see table.

Is there a free option?

Manychat and Landbot have free plans, with feature limits.

Can it reply to comments?

Manychat lists comment and DM replies on Instagram.

Suggest an update

Something wrong or missing on this page — a wrong fact, an outdated price, a tool that should be here? Tell us, ideally with a link to the official page. We check every suggestion within 7 days; a suggestion never changes the page by itself.

What is wrong?

For example the new price, the feature that changed, or the tool we should add.

The official page that shows the change.

Only we see it, to reply. It is never published.